Pioneering the future of MarTech: MoEngage's #GROWTH summit highlights unified data and hyper-personalization as priorities for CXOs and CIOs

Time of India

18-06-2025

The confluence of technology and marketing is ushering in an era of unprecedented
customer engagement
. As Indian enterprises navigate a rapidly evolving digital landscape, the imperative for
unified customer data
and personalized experiences has never been more critical. This pivotal shift was the central theme at MoEngage's highly successful #GROWTH Summit Mumbai 2025, which convened over 450 CXOs and CIOs at Taj Lands End to chart the future of
MarTech
.
The summit underscored a fundamental truth for modern consumer brands: traditional, siloed approaches to customer engagement are obsolete. The future demands a consolidated platform that not only unifies and manages vast swathes of customer data but also empowers brands to engage customers at scale and orchestrate deeply personalized experiences across every touchpoint. This unified approach is paramount for driving loyalty, maximizing Customer Lifetime Value (CLTV), and securing competitive advantage.
"In today's dynamic market, CIOs and CXOs recognize that customer experience is the new battleground for competitive differentiation," commented Yashwanth Kumar, CTO & CISO, MoEngage. "We are at the forefront of this transformation, providing a unified Customer Data and Engagement Platform that breaks down data silos and empowers brands to deliver contextual, real-time interactions. Our platform is engineered to meet the sophisticated demands of modern consumer brands, enabling them to move beyond traditional funnels and cultivate lasting customer relationships."
The #GROWTH Summit served as a crucial forum for over 40 industry luminaries, offering actionable insights and strategic takeaways for technology and marketing leaders. Experts from Adani Digital Labs, Zee5, Airtel, Tata Motors, Apollo Health & Lifestyle, Apparel Group, Borosil Limited, TBZ Originals, EY, Dream11, IHCL, Federal Bank, Aditya Birla Capital Digital, Motilal Oswal, ICICI Bank, Axis Securities, Kotak Securities, Paisabazaar, Angel One, HDFC Payzapp, Canara Robeco Asset Management, Fino Payments Bank, and Godrej resonated with the challenges and opportunities (faced by CXOs and CIOs) in modernizing their customer engagement stack:
Rethinking the Customer Lifecycle for a Connected World: Distinguished panelists delved into innovative strategies to move beyond traditional funnels, ensuring continuous, seamless customer journeys from discovery to loyalty, a critical paradigm shift for CIOs seeking to optimize tech investments.Mastering Two-Way, Deeply Engaging Interactions Across Sectors: The panel explored how brands can craft personalized and meaningful conversations across diverse industries and channels, emphasizing the data-driven insights essential for CIOs building scalable engagement architectures.Scaling Customer Experience with Agile Tech & Behavioral Intelligence: This discussion highlighted the critical role of agile technology and behavioral intelligence in delivering exceptional customer experiences at scale along with strategies for leveraging AI and real-time analytics.
The discussions consistently underscored the critical need for robust data unification and management through a unified Customer Data and Engagement Platform (CDEP) as a key enabler for brands seeking to achieve this. By consolidating disparate customer data points into a single, actionable view, the platform empowers CIOs and CXOs to:
Bridge the Data Divide: Seamlessly integrate online and offline data, creating comprehensive customer profiles essential for deep behavioral understanding.Orchestrate Personalized Experiences at Scale: Leverage AI-powered analytics and automation to deliver individualized content, offers, and communications across web, mobile, email, and other channels.Drive Proactive Engagement: Utilize predictive insights to anticipate customer needs and deliver "right-time" interventions that foster loyalty and reduce churn.Measure and Optimize: Gain granular insights into campaign performance and customer journeys, enabling continuous optimization of marketing spend and customer experience strategies.
"The overwhelming participation from CXOs and CIOs at the #GROWTH Summit Mumbai reinforces the urgent need for a unified approach to customer engagement," added Nalin Goel, Chief Product Officer, MoEngage. "We at MoEngage remain steadfast in our commitment to empowering modern consumer brands with cutting-edge technology (and insights) as part of our roadmaps, to build deeply engaging, personalized customer relationships, driving significant business growth and a clear return on MarTech investments."
The MoEngage #GROWTH Summit Mumbai 2025 served as a landmark event, solidifying the strategic importance of emerging MarTech and data-driven customer engagement for businesses aiming to thrive in the connected world.
Note: This article is a part of ETCIO's Brand Connect Initiative.