Meghan Markle plans to add hotels and restaurants to her As Ever lifestyle brand: report
Meghan Markle has big plans for As Ever.
The Duchess of Sussex, 43, is said to be looking to add hotels and restaurants to her growing lifestyle brand after trademarking it for 'hospitality services,' the Sun reports.
These will reportedly include places to stay such as temporary lodgings, and 'provision of food and drink,' the outlet adds.
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4 Meghan Markle is said to be looking to add hotels and restaurants to her growing lifestyle brand.
AP
The 'Suits' alum made her love of hosting known in her Netflix series, 'With Love, Meghan.'
'When I have someone stay, one of my favorite things to do is prep the guest room,' the former actress said in the first episode of the show.
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The Post has reached out to Markle's reps for comment.
Netflix has already renewed 'With Love, Meghan' for a Season 2 and wrapped production as part of their $100 million deal with the streamer that they signed in 2020.
It comes as Markle hinted that she will one day join forces with her daughter, Lilibet, in a bonus episode of her 'Confessions of a Female Founder' podcast.
4 The Duchess of Sussex has reportedly trademarked As Ever for 'hospitality services.'
@aseverofficial/Instagram
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The former working royal spoke to Beyoncé's mother, Tina Knowles, about her business mindset and hinted that she's considering 'building something' with the 4-year-old in the future.
'I wonder if one day I'll be in business with Lili and we'll be building something,' she told Knowles, 71, who spoke about founding hair care brand Cécred with her famous daughter. 'That's the best.'
As Ever will also sell a curated collection of 'beautifully crafted essentials for the home,' according to an announcement from Netflix shared March 4.
4 These will reportedly include places to stay such as temporary lodgings, and 'provision of food and drink,' the outlet adds.
As ever
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'The inaugural collection showcases eight products that Meghan has personally developed over the past year, drawing on her years of home cooking and entertaining,' the company said in its statement.
'Each piece is thoughtfully and intentionally chosen, and As Ever will introduce new items seasonally.'
Markle previously revealed the reason she changed the name of her lifestyle brand from American Riviera Orchard to As Ever.
The duchess admitted the original name of her business venture became something of a 'word salad' — prompting her to get back to the drawing board in search of a new idea.
4 The 'Suits' alum made her love of hosting known in her Netflix series, 'With Love, Meghan.'
@aseverofficial/Instagram
'I had secured As Ever as a name in 2022, and then as everything started to evolve last year, and bringing in a partner the size that it was, and it was just so interesting,' Markle said during the episode.
'I said, 'I like American Riviera as an umbrella,' and then be able to have verticals beneath it. And maybe have the 'Orchard' really small. But when that's not feasible… suddenly it became this word salad. I didn't love that so much.'
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