Boat racing kid's smooth moves inspired the ‘aura framing' trend—here's why Travis Kelce and other celebs are taking part in it
Viral TikTok dances seem to be a dime a dozen at this point. However, few have captivated the online masses like the 'aura farming' jig, a scintillating routine that's taken the platform by storm and has been replicated by everyone from DJ Steve Aoki to Travis Kelce.
For those out of the loop, the now-ubiquitous clip shows a sunglass-sporting adolescent executing a sequence of moves while perched precariously on the prow of a racing boat — like a dance comp meets a regatta.
Advertisement
He blows kisses, rolls his hands and even points to the sky like Usain Bolt — all while maintaining the same stoic expression.
3 Rayyan Arkan Dikha performing his viral dance routine, which began as a morale-boosting method for Indonesian rowers but has since taken the world by storm.
Tiktok/@atmorvx
Clips of his dance, many of which have been notably dubbed over with a rap song called 'Young Black & Rich' by Melly Mike, have amassed millions of views and untold fans.
Advertisement
'Bro is aura farming,' declared one admirer, while another wrote, 'bet he wasn't even trying to go viral.'
One reportedly dubbed the aura farmer 'the Reaper' as he 'never loses.'
This dancing tween has been identified as 11-year-old Rayyan Arkan Dikha, who performed the routine while participating in the Pacu Jalur boat race in his home province of Riau, the BBC reported. He is the Togak Luan, a boat dancer whose role is to boost the rowers' morale — like a swagtastic coxswain.
3 Motorcycle racer Marc Marquez performs the 'aura farming' dance on his bike.
Advertisement
Dikha told the BBC that he 'came up with the dance' himself and that 'it was just spontaneous.'
The red-hot number might serve a pragmatic purpose. However, the routine — and Dikha's complete nonchalance while performing it — has become the embodiment of 'aura farming,' defined by Know Your Meme as the act of constantly trying to look 'cool' or 'badass' to cultivate charisma or, as Gen Alpha would call it, rizz.
3 Travis Kelce imitates Dikha's jig.
Tiktok/@traviskelce
It's safe to say the 'showboater' farmed a lot of aura among celebs, many of whom recreated his routine in viral videos.
Advertisement
In one TikTok clip with over 50 million views, MotoGP driver Marc Marquez, a MotoGP driver, is seen dancing on his bike to celebrate winning a race in Germany.
Meanwhile, Kansas City Chiefs player and Taylor Swift beau Travis Kelce posted a viral TikTok compilation of him performing various endzone dances intercut with corresponding moves from Dikha's routine.
DJ Steve Aoki also performed the jig onstage in Portugal, the Tab reported.
Meanwhile, 'Young Black & Rich' singer Melly Mike — whose song was featured in the most famous 'aura farming' dance videos — joked about traveling to Indonesia to perform the ditty for Dikha.
Dikha's dance has made him a hero in his hometown as well.
The teenybopper was named a cultural ambassador by the governor of Riau, while this week he and his mother were invited to Jakarta, the Indonesian capital, to meet with the nation's culture and tourism ministers, and to appear on national television.
When asked how fans can replicate his success, Dikha replied, 'Stay healthy, friends, so you can become like me.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Boston Globe
2 hours ago
- Boston Globe
What is dirty soda and where can you try it?
Zhuzhed-up sodas are nothing new. As a college student, I had the deep pleasure of living above a drugstore with an old-school soda fountain, where I ordered Green Rivers, cherry phosphates, and vanilla Cokes while listening to farmers in from the fields jaw over 5 cent cups of Butter-Nut coffee. Places like this are a dying breed. Swig and its ilk are the modern version, so of course dirty sodas have gone viral. Get Winter Soup Club A six-week series featuring soup recipes and cozy vibes, plus side dishes and toppings, to get us all through the winter. Enter Email Sign Up It happened because, at the tail end of the year 2021, singer Olivia Rodrigo posted a photo of herself — black hat, black leather jacket, black nails, in the black night — holding a white cup splashed with a cherry red Swig logo. TikTok exploded. There are now countless reels of people explaining dirty soda, taste-testing dirty soda, and hacking their own dirty soda at home. Advertisement But it was inevitable. With the 2024 debut of Hulu's 'The Secret Lives of Mormon Wives,' a reality show for people so obsessed with drama they want to spend their free time watching someone else's, dirty sodas got an even bigger moment. In Advertisement Dirty sodas at Far Out Ice Cream in Brookline. From left: the Creamsicle (orange soda with condensed milk, vanilla, and cream topping), Shark Attack (lemon-lime soda with strawberry drizzle, blue raspberry, and cream), and Kookaberry Cola (cola with strawberry-raspberry-blueberry drizzle plus cream). Devra First In these parts, dirty sodas are hard to come by. They are slowly trickling our way. At But the truest dirty soda experience in these parts can be found in Clinton, where last year Lauren Nanof and her husband, Chris, opened 'I grew up in Clinton, I went to schools in Clinton, and I always had this idea of a little soda shop in our town, a place people could gather,' Nanof says. She was thinking of milkshakes and floats and the like. Then came dirty soda. She and Chris tried making their own. They loved it. She researched and realized there was nothing like it around. There's a Dairy Queen in town, and ice cream stand standouts like Rota Spring Farm and Kimball Farm in the area. Dirty soda was a niche, albeit a risk: Did enough people know what it was? Advertisement First they opened the candy shop. In designing The Fountain, Nanof made the most of her skills from her previous business, specializing in cabinet finishing and interior painting. The result is a candy-colored charmer, with striped walls, ice cream paraphernalia, neon signs, and a Barbie-pink payphone small children stare at with confusion. The soda and ice cream side of the business opened in October, coinciding nicely with 'Secret Lives of Mormon Wives' streaming fervor. There is also a mobile soda cart Nanof and crew bring to events. 'I knew it was going to be good to introduce people to dirty soda, but I never realized what a community aspect it would bring,' Nanof says. 'It's so many people's favorite place to come. We're on a bus stop, so we get flooded after school with people coming in to sit. Grandparents or parents bring kids. It's so nice to see people sit down and share a drink together.' The Fountain hosts all kinds of events, from music and movie Mondays with themed menus to community fund-raisers. When they post a drink on social media, everyone comes in and orders it. Advertisement Customers flock to The Fountain for dirty sodas, ice cream treats, and a social experience. David L Ryan/ Globe Staff I can see why. Dirty sodas aren't a gimmick. They are genuinely delightful. On a recent visit, I order a flight of four small sodas for $12.50, a merciful option for the indecisive and dirty soda curious alike. Some of the offerings are too sweet for my taste (fie on you, Cooler Than a Colada), but I would happily drink concoctions like The Founder (Dr. Pepper with vanilla syrup and coconut creamer) and the Creamy Cola Crush (Coke with sweet cream, raspberry puree, and fresh lime juice) any day. Maybe it's because I'm a whiskey/amaro person, but the brown soda options seem to work better than those with a Sprite/Fresca/Mountain Dew base. There are more than 40 dirty sodas on The Fountain's menu, not to mention all the floats, shakes, soft-serve, stackers (ice cream and toppings layered in a cup), and outliers like The Fountain looks as if it's always been here on High Street in Clinton. David L Ryan/ Globe Staff 'Our downtown, at one point previously to me being alive, was bustling,' says Nanof, who is also president of the chamber of commerce. Now Clinton is being Advertisement And so a soda trend born from Utah's Mormon culture 15 years ago helps contribute to the revitalization of an old Massachusetts mill town today. Talk about the butterfly effect. Or, as we call it now, the Internet. If it means delicious drinks for everyone everywhere, I'll take it. The Fountain, 138 High St., Clinton, 978-878-1615, . Dirty sodas $3.25-$4.50. Devra First can be reached at
Business Insider
5 hours ago
- Business Insider
This Yeti bag is the hottest tote of the summer — and Wall Street's paying attention
Behold the bag that has a chokehold on mom TikTok: the Yeti Camino 35 Carryall Tote Bag. The waterproof tote bag, made by Texas-based outdoor recreation products company Yeti, has been all over MomTok. Parents are taking videos touting it as the sleekest, most durable bag for carrying their things while ferrying children from place to place. It costs between $150 and $170, per its product listing on Dick's Sporting Goods. The bag, boxy with heavy-duty handles, is huge — 18.1 inches in length, 9.8 inches in width, and 15.2 inches in height. Yeti's website said the bag's carry handles can manage up to 300 pounds of weight. A Friday analyst note from Jefferies on July 18 said the tote has gone viral, with search trends for "YETI Camino 35 Carryall Tote Bag" skyrocketing by 1,100% in the past month. Searches for "YETI bag" have increased by 200%, the note said. Representatives for Yeti did not respond to a request for comment from Business Insider. Perfect bag for a day of bringing kids around Melissa Navarette, a California-based content creator and makeup artist, said she spotted the Yeti Camino 35 last year while scrolling on TikTok for the perfect mom bag. She told Business Insider she needed a bag to bring supplies from her family's house onto their boat for a ride around the lake. She now has two Yeti Camino 35s — one in bright pink and another in jet black. And she's customized them with bag charms, beaded chains, bows, and even a pink Labubu plushie. "The bag has collapsible pockets on the inside, perfect for all of us moms carrying our large Stanley cups around," she said. "I absolutely think it's worth the price." Angelica Torres, a Miami-based content creator and first-grade teacher, said she was already a Yeti fan. The company, founded in 2006 by brothers Roy and Ryan Seiders, is also known for its cooler bags, water bottles, and travel bags. "I bought it to use as my teacher bag for the upcoming school year. I needed something that could keep up with my daily routine, carry all my materials, and still look sleek," Torres said. Erin Gunther, a South Carolina-based content creator who heads a video production company, said she bought her Yeti bag in June while browsing Dick's Sporting Goods for an Owala water bottle. She bought it to carry her family's items to the beach, pool, and boat. She said, "I would seriously buy it 100 times over. It's so versatile, and I think it's going to look brand new for years." The content creators compared it to the Bogg Bag, another mom bag that's been popular on TikTok. The Bogg Bag, which retails on Dick's Sporting Goods' website for $90 before discounts, is a large, flexible plastic bag with holes in the sides. It looks like a bag version of Crocs. "The Yeti bag is much more comfortable to carry versus the Bogg Bag. It's also much cuter in my opinion," said Navarrete. Gunther, too, said she preferred the Yeti Camino's straps over the Bogg Bag's, saying the latter's straps were uncomfortable to carry. Torres said she used a mix of canvas totes and nylon bags for work before switching to the Yeti, and they wore out quickly. "The Camino is a major upgrade; it stands upright, doesn't collapse, and handles wear and tear much better," Torres said. The bag is on Jefferies analysts' radar Jefferies analysts said in a Friday note that the bag has gone viral, and it's boosting Yeti's growth. "Yeti's product innovation is gaining traction, with bags quickly becoming a key growth pillar for the company," Jefferies analysts said in the note, adding that they view the category as a "major contributor to future growth." Jefferies analysts mentioned the Yeti bag in a Monday note, saying its momentum boosted their confidence in Yeti Holdings' stock. "We'd be aggressive buyers at current levels," the note said. The company's stock price is up more than 28% in the past month but is flat compared to a year before.
Buzz Feed
5 hours ago
- Buzz Feed
If You Were A Weird Kid Who Grew Up To Be A Weirder Adult, You'll Probably Love These 34 Products
A set of lil' cat butt coasters so all your beverages can come with a side of 😳🐱😳🐱😳. A set of TikTok-famous Globbles, which are about to be your favorite stress-relieving fidget toy. These colorful balls are squishy, stretchy, and stick to pretty much any flat surface you throw them at *without* leaving any messy residue. TikTokers have a blast tossing these at walls and ceilings to see the satisfying way they glom onto them. A dimmable sad duck nightlight because sometimes you just have to look at this emotionally deflated creature on your desk and be like, "Welp. At least I'm doing better than that little dude." Murdle, Volume 1, a true essential for anyone who relaxes to true crime podcasts or Only Murders in the Building. The book is full of 100 mystery-themed logic puzzles with four different levels of difficulty that they can do solo or with pals, and in order or out of order (although if they do it in order, they get the full scoop on Deductive Logico and Inspector Irratino, whose hilarious misadventures guide you through the book). And Just Chilling & Killing, a "cozy adult coloring book" for anyone whose favorite lullaby is a murder podcast. This includes 24 pages inspired by your favorite horror movies so you can color your way through bloodbaths and murders galore! A mini Bob Ross paint-by-numbers kit for anyone on their "happy accidents" beat — this itty bitty set comes with everything you need to create three tiny masterpieces of your very own. "The Peckish Pirates," a brand spanking new addition to the cult-favorite Magic Puzzle series so beloved on TikTok. Like the others before it, this isn't just a puzzle, but a whimsically illustrated, colorful journey — there are tons of Easter eggs in it, a collection of miniature scenes full of optical illusions and surprises, *plus* a magical twist at the end. You'll have to solve the puzzle to find out! A small duck-themed salad bowl so there's no such thing as a Sad Lunch Desk Salad ever again — now at least you have *one* coworker who will always quack you up mid-meal. Wreck This Journal, a full color journal with prompts for you to write, paint, shred, and, in the words of Taylor Swift, "have a marvelous time ruining everything." A Grim Steeper silicone tea infuser to remind you that life is, in fact, too short to skip on your delicious morning cuppa. A light up solar frog figurine for your garden or porch so when you come home from that "just one drink" dinner past midnight, this croaky lil' fella can lovingly judge you for it. A set of cowboy straw toppers to add some much-needed "yeehaw!" into your hydration regimen, and keep your straws safe from germs out here in the wild, bacterial west. A mini inflatable tube guy for your desk to cheer you on (or remind you to take a lil' dance break whenever you overwork yourself). A set of Goldfish fridge magnets — aka "Holdfish" — to instantly assert the superiority of this cracker to anyone who enters your home and dares to think they can suggest a snack food that doesn't smile back. A blackhead remover anxiety relief toy perfect for anyone who likes to relax in the most bizarrely gross yet satisfying way possible. Reviewers mention this lil' dude helps give them relief from other less healthy fidget habits, like pulling and picking. The Book of Weird and Unusual Trivia full of 704 pages (!!!) of bizarre facts, strange figures, and uncanny tidbits to make your brain go 🤯. This book contains trivia about everything from how Uranus used to be known as George to absurd stories of criminals throughout history to common misconceptions about things we do and see every day. A set of cookie-shaped barrettes so delightfully realistic that you'll spend every day cosplaying as Cookie Monster's bride. A goth popcorn maker and bowl for anyone who wants an extra side of spook with their saltiness. This silicone skull is so easy to use that you can pour in the kernels, pop it in the microwave for two to three minutes, and get eight cups of freshly popped popcorn without even having to use oil! A shaved sheep plushie that is so! darn! FLUFFY!!!! that you will not be able to resist the adorable siren call of zipping its fuzzy little "coat" on and off when your brain needs a cozy vacation. A spinning pill dispenser to make taking your meds feel like a game show or a trip to the carnival — sometimes you have to ~romanticize your life~ to remember the essentials in your daily routine!! You can even attach this to a wall or the fridge if you're feeling it. A wildly hilarious "screaming goat" button that has surprised reviewers by becoming a legit staple in their routine — people use it to get the attention of a classroom or break tension in the office or just to generally announce to anyone in your vicinity, "I've had it up to HERE and someone better get me a little treat IMMEDIATELY." A pair of glowing lightsaber chopsticks to bring balance to The Force *and* to your sushi. A pet cloud because honestly ... some of us were *not* cut out for the pet and plant parenthood, and this is our next best bet. This lil' bub does require "a lot of love and attention," plus a 30-minute walk and a steady diet of "tears of joy," but one look at that precious face and you'll be able to swing it. A sword-shaped grater for anyone out there who isn't just a cheese lover, but a cheese gladiator. Fight valiantly, my dairy-tolerant friends. Electric Unicorn Ground Coffee Beans that taste like fruity cereal milk, aka that deeply nostalgic, faintly sweet taste of milk that's leftover after you've finished a heaping bowl of Fruity Pebbles. Growing up is inevitable but at least your taste buds can still be young and free! A delightfully subtle cropped "silly goose" pullover with some real "if you know you know" vibes. The little beak is hidden on one of the sleeves, so it masquerades as an ordinary sweater until you lift your arm to reveal that it is, in fact, the coolest sweater you own. A set of cat-themed tarot cards purrrfect for first-timers, complete with a guide on how to pull the cards and how to interpret them. You'll be doing readings for everyone from yourself to your BFF to your actual cat by the end of the week. A unicorn head squirrel feeder because you know what the world needs?? More mildly terrifying TikToks and Instagram stories of hybrid creatures frolicking in your backyard. This is your task. Go forth, my friend. A platypus jar scraping spatula so you can get every!! last!! MORSEL!!! of your peanut butters, Nutellas, and mayos, just as international super spy and legendary hero Perry the Platypus would have wanted. A pound of cereal marshmallows because truly I think we're all hard-pressed to think of a scenario that *doesn't* warrant having an emergency bag of these to whip out for the occasion. Pro-tip to refrigerate these babies if you want 'em extra crunchy. A mouse pad that's actually an artistic rendition of you in a Zoom meeting that doesn't have enough of your coworkers' cute dogs and/or babies making cameos in it. An Uno rug so anytime you wake up on the wrong foot, you can step on this and be all, "UNO REVERSE!!!" and instantly turn the day around. 😎 A chicken zen garden for anyone so stressed out that they don't give a cluck where their self-care comes from anymore. A pair of decadently soft cow slippers that are, in fact, a whole mooooood.
