Oppo India rediscovers the ‘Aawara Life' with Ishaan Khatter, Pooja Hegde and Siddhant Chaturvedi

Time of India

27-06-2025

Oppo India
has launched a
brand film
under the
'Live the Aawara Life'
campaign. After Ranbir Kapoor teased fans by name-dropping his 'Aawara Gang' –
Siddhant Chaturvedi
,
Ishaan Khatter
and
Pooja Hegde
– Oppo India has unveiled the full story, and it's a joyride of
spontaneity
, friendship and rediscovery.
Rooted in Reno's philosophy of living in the moment, the campaign positions the
Reno14 Series
as the ultimate travel companion – capturing fleeting experiences and turning them into unforgettable memories.
In this fun-filled adventure, Chaturvedi, Khatter and Hegde ditch their routine lives and hit the road, chasing forgotten dreams and fresh beginnings.
The film opens in a chaotic urban office, where Monday blues and corporate hustle feel all too real. A casual exchange of messages sparks something deeper – a long-forgotten promise, a memory half-buried. In an instant, the trio escapes the mundane, embarking on a soul-refreshing journey to the mountains. Every frame brims with fun, laughter, and the camaraderie that only old friends can share.
Fuelling this road trip is the iconic
'Aawara Hoon'
anthem – now reimagined as a tribute to freedom. The Oppo Reno14 Series joins in as more than a phone – it becomes the fourth companion. With its flagship-level camera system, it freezes every raw, candid, mid-laughter moment with crisp clarity. From zooming into distant peaks to capturing the sparkle in an unguarded smile, Reno14 turns unfiltered moments into timeless memories.
Oppo has launched the campaign across digital platforms, cinemas, and OTTs, ensuring fans everywhere can catch the magic. And behind the magic stands the Reno14 Series, designed for wanderers at heart.
Sushant Vashistha, head of product and
digital marketing
at Oppo India, said,
'The 'Live the Aawara Life'
builds on this spirit, celebrating the joy of
exploration
and spontaneity that resonates with today's generation. Ishaan, Siddhant and Pooja embody the soul of the Reno14 Series—curious, bold, and always ready for the next chapter.'
Chaturvedi said, "Being part of the Reno journey has always felt personal. The emotion of Living the
Aawara
Life is so real and relevant today. It reminded me how powerful it is to pause, reconnect and live something you once promised yourself."
Khatter reflected on the campaign's emotional core, stating, 'There's a kind of magic in leaving the script behind—just hitting the road with old friends and no plan. That spirit of spontaneity resonated with me. This campaign isn't just about capturing memories, it's about living them – fully, freely, in the moment.'
Hegde added, "There's a beautiful honesty in the story. It's about joy, nostalgia, and the kind of memories that stay with you. Shooting it with the Reno14 felt like we weren't performing – we were just living it."
Sumit Chaurasia, founding partner and creative head, Delhi, Famous Innovations, said, 'The
Aawara
life has evolved from its older meaning to now embody the spirit of a true explorer. In today's world, if you are not a little bit 'aawara', you are probably missing out on life's best unscripted moments! That's precisely why we are so thrilled to team up with Oppo India for their Reno14 Series to bring this to life, bringing those travellers' mindset on board by seamlessly integrating those handy features you need right at your fingertips on the go. So, what are you waiting for? It's time to live the
Aawara
life and snap it forever!'
Watch the video here:
View this post on Instagram A post shared by Pooja Hegde (@hegdepooja)