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Hyundai tech boss: "You can fundamentally change a car with software"

Hyundai tech boss: "You can fundamentally change a car with software"

Top Gear3 days ago
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What can we expect from Genesis performance brand Magma? TG finds out... Skip 3 photos in the image carousel and continue reading
The performance sub-brand of Genesis, called Magma, is getting closer. The GV60 Magma goes on sale in Korea late this year. Genesis promised us as much when the concept version ran up the Goodwood hill last summer. We'll see photos in November.
Next year there will be more Magma road cars, plus a V8 hybrid Le Mans hypercar that's already testing.
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Given Genesis was spun out of Hyundai it's no surprise the GV60 Magma will use much tech from parent company Hyundai's Ioniq 5 N. So expect an electric 600bhp and torque that's vectored in the direction of traction or hilarity at the driver's will. But don't expect it to feel quite like the Hyundai.
Top Gear spoke with Tyrone Johnson, head of the Hyundai Motor Europe Technical Center, a 400-strong €150 million outfit near Frankfurt, Germany. HMETC will be responsible for the development and tuning of all Magma cars after the GV60, which was done in Korea. Given Johnson was head of testing for the Ioniq 5 N and had programme responsibility for the last Focus RS, we can take that as good news. You might like
Johnson says the first of those German-developed Magmas will appear in 2027 and that the changes are "much more complex" than for the GV60.
Magma has also shown concepts for its version of the America-friendly GV80 SUV. There was also a partially Magma-ised version of the G80 saloon for the Middle East, very much a petrol-swilling region. Magma won't, it seems, be solely about EVs.
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Manfred Harrer, head of the Hyundai Group's development centre in Korea, said: "We are developing an EV-focused platform dedicated to Genesis improving driving range. Furthermore, to overcome the EV chasm and respond to market conditions, we have begun upgrading this platform to make it adaptable to future tech like EREVs." With an EREV, a petrol engine powers a generator to juice up the electric system over long distances.
How will Magma differ from Ioniq N? Johnson said: "N is the 'corner rascal'. A Magma isn't about the track, although it will be track capable. It's a more sophisticated, luxurious driving machine.
"It has to be about power, and changes to motors and engines are important. But it doesn't have to be the most powerful [in its class]. It needs sufficient power. Weight is always important. It's independent of luxury. You have to have weight in focus, partly because range is important and you get diminishing returns with a larger, heavier battery."
He said it's not all that relevant that Magma and N share batteries or motors or suspension hardware. "I've done 40 years in this industry. It was all mechanical engineering. Now it's all software. You can fundamentally change a car with software."
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Software-over-the-air updates will keep everything current, while Features on Demand (FoD) will mean you can buy additional gadgets like lighting effects and content streaming. Wireless Apple CarPlay and Android Auto are standard, as is wireless phone charging, plus myriad USB sockets dotted around the car. In true Bose fashion, the audio system was powerful and bass heavy, lacking a bit in detail. The sound system also takes care of the car's noise cancellation feature. There's all the luxury and driver assistance features you could wish for, with adaptive cruise control that always works well in Hyundai models (it's easy to use and trustworthy), while some of the advanced kit includes UV lights in one of the cubbies that supposedly can clean your devices! Prices and running costs Prices for the Ioniq 9 run pretty much alongside its sister car, the Kia EV9, with a slight advantage to the Hyundai. That's impressive given it's the newer and better car. You can start with the £64,995 Premium model, although we suspect most people will step up to one of the four-wheel drive models that don't lose out too much on range. I'd recommend the £75,795 Calligraphy model rather than the £73,495 Ultimate version. Or you can go for one of the Calligraphy cars with the Performance powertrain for £77,595 for seven seats or £78,595 for the six seater with swivelling 'Captain's' chairs in the middle row. I was impressed by the efficiency on my test drive, with my top-spec Performance powertrain model getting around 360 miles on a full charge – further proof that Hyundai (and Kia) models tend to be more realistic than most on range claims. Hyundai Ioniq 9 rivals: FAQs How does Hyundai Ioniq 9 compare to the Kia EV6? The Ioniq 9 and EV6 both share the same E-GMP platform. This means they use the same 800-volt electrical system and plenty of other bits, but the Hyundai gets a larger battery with more range and lots of other technical updates that will probably make their way through to the Kia EV9 when that car is updated probably in 2026. The Hyundai is actually slightly longer than the Kia, although it doesn't look it. Cruciall, the Ioniq 9 gets a slight price advantage over the EV9, too. How much does it cost - is it worth it? The Ioniq 9 is an expensive car, but it lives up to that price with its quality, kit and the way it drives. It starts at £64,995 and goes up to £78.595. Does Hyundai replace batteries for free? As with all EVs, the Ioniq 9 battery will be covered for eight years and 100,000 miles, while Hyundai still has its impressive five-year warranty on the car as a whole. Why trust us Our team of motoring experts have decades of experience driving, reviewing and reporting on the latest EV cars, and our verdicts are reached with every kind of driver in mind. We thoroughly test drive every car we recommend, so you can be sure our verdicts are honest, unbiased and authentic. The verdict: Hyundai Ioniq 9 The Ioniq 9 is a hugely impressive car – I loved it. It feels like an EV9 with the benefit of hindsight, which is exactly what it is. So it feels slightly more comfortable on the road, will go further on a charge, feels even more premium and – crucially – undercuts its Kia cousin. It has got plenty of space for seven and their luggage on board, and we really liked the way the car drove. It's impressively quiet and rode over the bumps during our UK test really well. If you're after a seven-seat family car – or just a premium car with comfort to the fore – the Hyundai Ioniq 9 is one of our favourite EVs.

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