Nongshim Shin Ramyun Becomes Part of the K-Culture Wave with Netflix's 'K-Pop Demon Hunters'
SEOUL, South Korea, Aug. 20, 2025 /PRNewswire/ -- "Wait, K-Pop Demon Hunters Ramyun is becoming real?"
Nongshim, the leading instant noodle company in Korea known for flagship products such as Shin Ramyun, is launching official products inspired by Netflix and Sony Pictures Animation's animated film 'K-Pop Demon Hunters'. Now fans can enjoy what the 'HUNTR/X' members enjoyed from the show in real life.
Nongshim will release a limited-edition Shin Ramyun, Shrimp Crackers, and the upcoming 'Shin Toomba Sauce', featuring beloved characters 'Rumi', 'Mira', and 'Zoey' of 'HUNTR/X', the 'Saja Boys', and 'Derpy' the tiger mascot. These co-branded items will launch globally starting late August, targeting Korea, North America, Europe, Oceania, Southeast Asia and Mexico.
Additionally, a special edition of Shin Ramyun designed to be identical to those featured in the film by Rumi, Mira and Zoey will be available exclusively in Korea. Besides the array of products, Nongshim will connect with fans around the globe through active marketing capaigns from social media, digital content, and offline pop-up stores.
'K-Pop Demon Hunters', released on Netflix in June, has quickly gained a global fanbase thanks to its vivid portrayal of Korean culture, including K-pop music, K-food, and street fashion. Fans identified the noodles and snacks in the film as Nongshim products, citing the use of a different Chinese character (神) in 'Shin Ramyun' that sounds the same as Nongshim's 'Shin'(辛), the name 'Dongshim' resembling 'Nongshim', and the snack's similarity to Shrimp Crackers. This grassroots fan buzz laid the foundation for the collaboration.
A Nongshim spokesperson stated, "This partnership was possible thanks to fans who organically identified our products and shared their excitement. As K-Pop Demon Hunters introduces K-culture to the world, we hope to share the authentic taste of Korean ramyun and snacks through this unique collaboration."
In July, Nongshim unveiled its new global slogan for Shin Ramyun: 'Spicy Happiness In Noodles'. The slogan, using the brand's English acronym 'SHIN', reflects its mission to deliver spicy joy and cultural value to people worldwide.
View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/nongshim-shin-ramyun-becomes-part-of-the-k-culture-wave-with-netflixs-k-pop-demon-hunters-302533384.html
SOURCE Nongshim
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
2 hours ago
- Yahoo
Nongshim Shin Ramyun Becomes Part of the K-Culture Wave with Netflix's 'K-Pop Demon Hunters'
– 'Shin Ramyun' and 'Shrimp Crackers(SaewooKkang)' featuring the beloved characters – SEOUL, South Korea, Aug. 20, 2025 /PRNewswire/ -- "Wait, K-Pop Demon Hunters Ramyun is becoming real?" Nongshim, the leading instant noodle company in Korea known for flagship products such as Shin Ramyun, is launching official products inspired by Netflix and Sony Pictures Animation's animated film 'K-Pop Demon Hunters'. Now fans can enjoy what the 'HUNTR/X' members enjoyed from the show in real life. Nongshim will release a limited-edition Shin Ramyun, Shrimp Crackers, and the upcoming 'Shin Toomba Sauce', featuring beloved characters 'Rumi', 'Mira', and 'Zoey' of 'HUNTR/X', the 'Saja Boys', and 'Derpy' the tiger mascot. These co-branded items will launch globally starting late August, targeting Korea, North America, Europe, Oceania, Southeast Asia and Mexico. Additionally, a special edition of Shin Ramyun designed to be identical to those featured in the film by Rumi, Mira and Zoey will be available exclusively in Korea. Besides the array of products, Nongshim will connect with fans around the globe through active marketing capaigns from social media, digital content, and offline pop-up stores. 'K-Pop Demon Hunters', released on Netflix in June, has quickly gained a global fanbase thanks to its vivid portrayal of Korean culture, including K-pop music, K-food, and street fashion. Fans identified the noodles and snacks in the film as Nongshim products, citing the use of a different Chinese character (神) in 'Shin Ramyun' that sounds the same as Nongshim's 'Shin'(辛), the name 'Dongshim' resembling 'Nongshim', and the snack's similarity to Shrimp Crackers. This grassroots fan buzz laid the foundation for the collaboration. A Nongshim spokesperson stated, "This partnership was possible thanks to fans who organically identified our products and shared their excitement. As K-Pop Demon Hunters introduces K-culture to the world, we hope to share the authentic taste of Korean ramyun and snacks through this unique collaboration." In July, Nongshim unveiled its new global slogan for Shin Ramyun: 'Spicy Happiness In Noodles'. The slogan, using the brand's English acronym 'SHIN', reflects its mission to deliver spicy joy and cultural value to people worldwide. View original content to download multimedia: SOURCE Nongshim
Yahoo
4 hours ago
- Yahoo
I'm a Michelin-trained chef with 11 Guinness World Records — 3 kitchen knives I recommend for the at-home cook
Wallace Wong, a Michelin-trained chef, content creator and 11-time Guinness World Record holder for speed slicing, shares his top kitchen essentials. A good chef's knife is an indispensable tool in any kitchen. A high-quality knife can tackle any sort of culinary task, from chopping herbs and dicing onions to mincing garlic and cutting proteins. A sharp knife not only speeds up meal prep, but it also makes cooking more enjoyable. Unless you're a professional chef, selecting the right knife can feel daunting. What's better: German blades or Japanese knives? Is high-carbon stainless steel important, or will a less expensive ceramic knife suffice? Wallace Wong, a Michelin-trained chef, content creator and 11-time Guinness World Record holder for speed slicing, says that if you invest in good-quality, durable knives, you only need two of them in your kitchen: a large knife and a small knife. "If you buy a really nice knife, you never need to buy another one again," the TikTok star tells Yahoo Canada.I'm a 67-year-old runner — these are the 6 best men's running shoes in 2025 Want to buy Canadian? Here's a list of 200+ brands to support I'm a dermatologist — 3 'universal' skincare staples I always recommend for anti-aging Wong, a Mississauga-born chef, has found internet fame — and landed his own MasterClass — for his knife skills. His most viral TikTok video has garnered nearly 150,000,000 views on the platform. Outside of social media, Wong has appeared on shows including Fridge Wars, Top Chef Canada, Chopped Canada and Bake it Possible. Needless to say, he knows a lot about knives. Some cheaper ceramic knives are "actually really good," but if you want to get a good-quality, professional-grade knife, "you should budget for at least $100," he explains. Whether your budget allows for $50, $100 or room to play, we asked Wong for his top knife recommendations for the average at-home cook — plus the essential tools needed to keep your knives sharp and well-maintained. Scroll below to shop his recommendations.
Bloomberg
4 hours ago
- Bloomberg
Drift Racing, Bar Crawls Show Appetite for Quirky Tours in Japan
A weaker yen and the sway of social media influencers turned Japan into one of the hottest vacation destinations for Americans and Europeans. For residents, the surge in high-spending, itinerary-hungry visitors has opened up a new income stream: Experiential tours. Former UBS Warburg securities trader-turned-DJ Laurence Takeshi Jeffers left his health-tech sales job to guide tourists through Japan's underground sports-car scene. Then he shifted gears to add lessons in drifting, a motorsport technique born in Japan and glamorized by the Fast & Furious franchise.
