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Beyoncé vs. ‘SNL50': Emmy battle for Variety Special (Live) moves to primetime — who will win?

Beyoncé vs. ‘SNL50': Emmy battle for Variety Special (Live) moves to primetime — who will win?

Yahooa day ago
One of the (low-key) buzziest Emmy showdowns of the year just got promoted.
The race for Best Variety Special (Live) — featuring high-wattage contenders like Netflix's Beyoncé Bowl and Peacock's SNL 50: The Anniversary Special — was originally scheduled for the second night of the Creative Arts Emmys. Gold Derby has confirmed that the Television Academy has now moved it to the main Primetime Emmys telecast, airing Sept. 14 on CBS and streaming on Paramount+.
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According to Gold Derby's latest combined odds, SNL50: The Anniversary Special is the category front-runner, followed by Apple Music's Super Bowl LIX Halftime Show starring Kendrick Lamar, The Oscars, Beyoncé Bowl, and SNL50: The Homecoming Concert — another tribute entry from the most Emmy-winning show in history.
That means Queen Bey will have to defy the odds — again — if she hopes to finally add Emmy gold to her crowded trophy case.
Beyoncé is going all in — again — for Emmy gold
As we previously reported, Beyoncé is pulling out all the stops — and raising eyebrows — in her campaign to win her first Emmy Award.
Fresh off her historic first Grammy for Album of the Year, the Cowboy Carter superstar is now aiming for TV's top honor with Beyoncé Bowl, her NFL Christmas Day halftime show for Netflix. The 13-minute spectacle earned four Emmy nominations, including Best Variety Special (Live) and Best Directing for a Variety Special.
While 32 Grammys make her the most-awarded female singer in history, the Emmy has famously eluded Beyoncé. She's lost eight previous Emmy races — nine if you count her Daytime Emmy loss for "Talks With Mama Tina" — but this year's campaign has been anything but subtle.
From billboards across Los Angeles to bus stop ads, Netflix has kept the nearly nine-month-old performance top of mind for voters. But Beyoncé didn't just stick to standard FYC playbooks. In May, Emmy voters were invited to a private screening of Beyoncé Bowl at SoFi Stadium, followed by an exclusive viewing of her Cowboy Carter Tour from one of the venue's luxury suites. The event stirred controversy over perceived pay-to-play optics — tour tickets were not cheap — but the Television Academy signed off on the splashy affair.
With the Variety Special (Live) category now shifting to the Primetime Emmys, is the TV Academy pulling out all the stops to entice Beyoncé to make an appearance at the ceremony?
Who has the edge in Best Variety Special (Live)?
This year's Variety Special (Live) category is packed with big brands and global stars — and a bit of déjà vu.
Last year, The Oscars, hosted by Jimmy Kimmel, won this category, beating out the Super Bowl Halftime Show with Usher, the 66th Grammy Awards, and others. The Super Bowl itself has a strong track record here, too — winning in 2022 with the Dr. Dre/Snoop Dogg/Mary J. Blige/Eminem/50 Cent mega-show.
But out front is Saturday Night Live, which has history and hardware on its side. SNL50: The Anniversary Special is up for 12 Emmys overall, while its companion piece, The Homecoming Concert, earning six nods. That dual presence — and the show's massive influence across generations — gives it an edge.
Still, Beyoncé has never been one to back down from a challenge — or controversy. Her Beyoncé Bowl performance earned acclaim for its production, vocal delivery, and unapologetically Texan aesthetic. With her name on the ballot in both performance and directing categories, she has multiple paths to her first win.
Stay tuned — the winner will be revealed live on Sept. 14.
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