Marks and Spencer launch Marmite pizza and it's 'already set to overtake classic Margherita'
It's the thick, dark, savoury spread that has long divided the nation, but now a top UK supermarket is hoping to unite people's taste buds by making it the base of a brand new pizza "set to overtake the classic Margherita".
As the saying goes, you'll either love it or hate it, but Marks and Spencer has launched 3 Cheese & Marmite pizza that is already on track to overtake classic Margherita in less than one week, according to M&S Food sales.
Marmite lovers rejoice, because in less than a week since it landed on shelves, the retailer's new must-have 3 Cheese & Marmite pizza, which costs £6, has instantly become one of their best-sellers.
In fact, daily sales per store are set to overtake those of the beloved classic Margherita.
The iconic cheesy-savoury collaboration has also been a viral hit on social media, with posts about the pizza already racking up over 10,000 likes, comments and shares from fans on the M&S Instagram and Facebook accounts.
Rave reviews from shoppers were aplenty.
Another gushed: "You have outdone yourself with the pizza!"
Meanwhile, a third stated: "BEST PIZZA EVER – FACT".
Sarah-Jane Large, Lead Product Developer for Meals at M&S Food, said: "Whether you love it or hate it, Marmite is undeniably the most iconic British savoury spread and one we know our customers love in combination with creamy, cheesy dishes.
"Perfecting these savoury sensations required a great deal of time and expertise to get the balance of flavours just right, and we tasted hundreds of different versions to find the exact right percentage of Marmite in every bite."
Hand‑stretched and stone‑baked, the new Marmite pizza is layered with lashings of creamy Marmite béchamel, melting mozzarella, sharp cheddar and nutty Red Leicester.
It's also vegetarian, making it a great alternative to your usual Margherita or veggie pizza of choice.
Marks uses specialty '00' flour for its bases and allows the dough to slow‑ferment for 24 hours, creating an authentic crust that's perfectly crisp on the outside and satisfyingly chewy within.
And better yet, this new launch is available as part of the supermarket's popular Pizza Night Dine In deal where you can pick up two pizzas and two sides for just £12.
"Over the past five years our teams have worked together to create some brilliantly imaginative launches to satisfy shoppers' savoury cravings, combining that high quality and innovation that M&S Food is known for with the popularity of Marmite – after all, these are two of the nation's best-loved brands," Sarah-Jane went on.
"We can't wait to see what people think of our first sweet Marmite collaborations when they launch later this summer."
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