Justin Bieber fans slam 'ridiculous' prices the singer's charging for his 'basic' new clothing brand
The singer, 31, launched the highly-anticipated brand on Thursday after over a year of teasing his streetwear designs on social media.
SKYLRK is Justin's latest foray into fashion after he severed ties with his old brand Drew House, which he co-founded in 2018 with ex-friend Ryan Good, back in April.
Thursday's first unisex drop included essential basics like oversized hoodies and tank tops as well as beanies, slide sandals and sunglasses.
But as eager fans ventured to the SKYLRK website, many were left stunned and disappointed by the 'expensive' collection.
The site is currently selling the 'Zip Hoodie' for $160, the 'Beanie' for $40, the 'Women's Tank' for $60, the 'Men's Tank' for a currently unspecified price, the 'Chunky Mule' shoes for $180, the 'Beach Slide' sandals for $80 and the controversial 'Upside Down' sunglasses for $200.
Potential customers flooded the SKYLRK Instagram page with comments slamming Bieber for not considering what 'regular, working people' can afford.
'Price is ridiculous for a plain style, not worth it,' one fan penned.
Another added: 'Bieber I love you but the price'
'Why is everything soooo expensive?? more than half of us can't even buy this stuff. Create a brand that is affordable and universal for everyone,' a different fan wrote.
They also criticized the suspected 'quality' of the 'overpriced' clothing, with some wildly speculating that Justin is attempting to upsell items originally made in China.
'This stuff probably costs $5 to make and he's making $175 on these shoes,' one commenter speculated.
Some fans went as far as to take aim at Justin's reported financial troubles, with one commenting: 'Prices are crazy. We know you're broke but damn!?!'
Others began comparing the SKYLRK prices to the prices of Drew House as well as other celebrity clothing lines like Kim Kardashian's SKIMS.
Several fans claimed that Drew House was 'less expensive' than SKYLRK, with ABC News previously reporting that prices for the brand ranged from $48 - $148.
However, many fans came to Justin's defense as they suggested that SKYLRK is meant to be a 'HIGH FASHION steer wear brand' not an 'affordable' line.
'This is not merch . If you are concerned about the pricing it's not for you'
Justin has yet to comment publicly on the SKYLRK backlash.
The 'Upside Down' sunglasses are on sale for $200
The slipper-like 'Chunky Mule' shoes retail for $180
The ill-received launch comes days after Justin was brutally roasted for modeling pieces from his fashion line.
The star snapped selfies in a mirror inside wife Hailey's walk-in wardrobe at their Beverly Hills mansion.
A smiling Bieber flashed his neck tattoo as he flaunted the cobalt blue ensemble in front of five racks of what appears to be Hailey's designer clothes collection.
Justin finished his look with a pair of fluffy high socks as he admired himself in front of an LED full-length mirror—cluttered behind a dozen boxes of women's high heel shoes and overflowing jewelry boxes.
He completed his ensemble with a pair of matching blue sliders, which he also wore out and about in Hollywood on Friday to visit a spa.
The post, which is tagged with @skylrk and a heart-hands emoji quickly drew ire from his enormous fanbase of 294million on Instagram.
Bieber has been teasing SKYLRK since December 2023.
Justin has been frequently sharing updates on the progress of his brand on social media, using his 294million followers as a test market for mock-ups and samples.
The 'Beanie' retails for $40
Potential customers flooded the SKYLRK Instagram page with comments slamming Bieber for not considering what 'regular, working people' can afford
The singer and his wife Hailey both wore the brand to Coachella earlier this year.
At one point, the star teased that he was planning to release a SKYLRK phone case that looked near-identical to Hailey's famous Rhode cases, which feature a holder on the back for the makeup line's best-selling lip glosses.
But instead of holding lip gloss, Justin showed that his version of the case was made to be used to store marijuana blunts.
However, the item was notably absent from Thursday's launch.
In April, Justin publicly cut ties with his first streetwear brand Drew House and even encouraged his fans to no longer support the line.
'I Justin Bieber am no longer involved in this brand. Drew House doesn't represent me or my family or life,' the star posted to Instagram.
'If your (sic) rocking with me the human Justin Bieber don't waste ur money on Drew House.'
Days prior to his post, the star signaled that his relationship with Drew House was over when he posted an animated video of himself setting a house filled with Drew House-branded items ablaze.
A source closely connected to Drew House and its employees told PEOPLE at the time: 'The SKYLRK announcement was a slap in the face to all the people who had been working hard on the next Drew House release.'
The SKYLRK's release came hours before Justin surprised fans by releasing his long-awaited seventh studio album.
Bieber's new LP Swag dropped at midnight ET/9 p.m. PT following the launch earlier in the day of billboards around the world and a rush of social media posts.
The star left fans plenty to chew on with newly released songs featuring cryptic lyrics, including Walking Away, which seems to allude to his reported marriage problems with his wife Hailey Bieber, 28.
One track, Therapy Session, was nothing but a skit between Bieber and the actor and comedian Druski in which they appeared to defend his mental health and recent bizarre social media meltdowns against fans claiming that 'he's f***in' losin' his mind.'
Justin released the album, which features 21 songs, four years after his previous album Justice dropped to mixed reviews but solid sales.
Swag features guest vocals from Gunna and Cash Cobain, as well as a particularly raunchy verse from the rapper Sexyy Red that left fans blushing and begging for a sweeter version without her.
As Bieber quickly publicized the album, he and his wife Hailey shared numerous moody photographs of the two and their 10-month-old son Jack Blues that appeared to have been shot for the album.
The singer launched multiple billboards around the globe on Thursday that appeared to promote the album, with images spotted in New York, Los Angeles, Atlanta and Reykjavík, Iceland.
Some of the promotional images included what looked like a track listing for the LP, though it wasn't certain if they reflected the final track order.
The apparent song titles for Swag include All I Can Take, Daisies, Yukon, Go Baby, Things You Do, Butterflies, Way It Is, First Place, Soulful, Walking Away, Glory Voice Memo, Devotion, Dadz Love, Therapy Session, Sweet Spot, 405, Swag, Zuma House, Too Long and Forgiveness.
One song title that was notably missing from the billboard track listings was number 16, Standing On Business.
It's not a full-fledged song, but rather another skit between Bieber and Druski that features audio from a confrontation the singer had with paparazzi last month in which he uttered the viral phrase, 'It's not clocking to you that I'm standing on business, is it?'
Swag is the highly-anticipated follow-up to Justin's last album Justice, which was released in 2021.
The album garnered critical acclaim and spawned successful commercial tracks such as Peaches, a Billboard Hot 200 chart-topper; and the top 10 hits Holy, Anyone and Ghost. A lot has changed in Justin's personal life since 2021 including welcoming a child with wife Hailey.
In February 2023, Bieber officially canceled the remainder of his Justice World Tour after the singer said he was diagnosed with the condition Ramsay Hunt syndrome, which can lead to facial paralysis.
Bieber had previously had to cancel shows on the tour in the fall of 2022, explaining his absences from the stage in an emotional post on his Instagram Stories.
'Earlier this year, I went public with my battle with Ramsay-Hunt Syndrome, where my face was partially paralyzed,' he said. 'As a result of this illness, I was not able to complete the North American leg of the Justice Tour.
He also split from longtime manager Scooter Braun in 2023.
Back in January 2023, he sold his entire music catalog - featuring songs from his entire 15 year recording career - for a whopping $200million.
His music was to Blackstone-backed Hipgnosis Songs Capital for over $200million the company announced at the time.
The star is worth an estimated $300million and has sold 150million records worldwide, making him one of the most successful recording artists in history.
Hailey showed support for Swag on Thursday while also hitting out at 'losers' who've speculated about their marriage over the last several months.
The Rhode founder re-posted a photo of Justin's massive Swag billboard in NYC 's Times Square to her Instagram Story with the caption: 'Is it finally clocking to you f***ing losers?'
She appeared to suggest that Justin's recent bizarre behavior wasn't the result of any marriage troubles but due to him being hard at work on his long-awaited music, which he partially recorded in Iceland back in April.
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