Superdrug is launching new Beauty Playgrounds in 30 stores
The first playground opened at its flagship store in Westfield Stratford today, to be followed by 30 more around the country, launching in the next three months, where shoppers can make the most of:
Simon Comins, Superdrug's chief commercial officer, says: 'The beauty shopper is crying out for immersive beauty experiences, but often they find that what they encounter is either temporary or not keeping pace with the latest innovations the industry has to offer.
"With Beauty Playground, we're reimagining what a joyful and innovative beauty experience could and should be, whilst offering a space where customers can discover, learn, experiment, create, and connect with brands and services that meet their unique needs.
"But most of all, at Superdrug we believe beauty should be fun, so we can't wait to welcome customers to their nearest Beauty Playground store, where they can experience and enjoy Superdrug like never before.'
The next batch of Beauty Playgrounds to launch will include Manchester Trafford Centre, Glasgow Braehead and Cardiff St Davids.
Like beauty news? Here's more:
Superdrug is partnering with new brands, including the mood-matching fragrance and body care brand Daise, the award-winning natural skin and hair solution Delihicious and the Korean-inspired and TikTok-famous Smuuti.
Daise co-founder Jaimee Lupton says: 'Our partnership with Superdrug is incredibly valuable in helping to bring our next-generation brands to life, through bespoke retail experiences.
"We see this as an exciting extension of the in-store experience for the beauty-savvy shopper, and it's something we're thrilled to be part of.'
The concept builds on the success of the retailer's annual beauty festival, Superdrug Presents.
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South Wales Argus
34 minutes ago
- South Wales Argus
Superdrug is launching new Beauty Playgrounds in 30 stores
The first playground opened at its flagship store in Westfield Stratford today, to be followed by 30 more around the country, launching in the next three months, where shoppers can make the most of: 'Try Me Tables' for playful product discovery Interactive displays showcasing new and exclusive brands Social content stations with ring lights for beauty lovers and creators On-hand experts delivering personalised advice and demos Simon Comins, Superdrug's chief commercial officer, says: 'The beauty shopper is crying out for immersive beauty experiences, but often they find that what they encounter is either temporary or not keeping pace with the latest innovations the industry has to offer. "With Beauty Playground, we're reimagining what a joyful and innovative beauty experience could and should be, whilst offering a space where customers can discover, learn, experiment, create, and connect with brands and services that meet their unique needs. "But most of all, at Superdrug we believe beauty should be fun, so we can't wait to welcome customers to their nearest Beauty Playground store, where they can experience and enjoy Superdrug like never before.' The next batch of Beauty Playgrounds to launch will include Manchester Trafford Centre, Glasgow Braehead and Cardiff St Davids. Like beauty news? Here's more: Superdrug is partnering with new brands, including the mood-matching fragrance and body care brand Daise, the award-winning natural skin and hair solution Delihicious and the Korean-inspired and TikTok-famous Smuuti. Daise co-founder Jaimee Lupton says: 'Our partnership with Superdrug is incredibly valuable in helping to bring our next-generation brands to life, through bespoke retail experiences. "We see this as an exciting extension of the in-store experience for the beauty-savvy shopper, and it's something we're thrilled to be part of.' The concept builds on the success of the retailer's annual beauty festival, Superdrug Presents.
Daily Mirror
3 hours ago
- Daily Mirror
'Ordinary' £1 coin could have mistake making it worth £500
You will have to look closely to spot this tiny error, an expert said. Brits have been urged to double check their £1 coins for a tiny error that could make them worth 500 times their face value. This coin will seem 'ordinary' at 'first glance', but could sell for up to £500 to collectors. In a video uploaded to social media platform TikTok, an expert known as the Coin Collecting Wizard explained what to look for. He displayed an image of the modern 12-sided £1 coins now used in the UK. 'So we all know these are the pound coins we can find in our everyday change, but did you know there is a rare error version worth £500,' he said. The 12-sided £1 coins came into circulation in the UK in April 2017. However a number of coins had also been minted in 2016 in preparation. And some of these were struck with a tiny error along its rim, making them highly sought after. The expert continued: 'At first glance it looks like an ordinary pound coin, right? Well this is why you need to look even closer for that special pound coin.' The error means that the main date of the coin, by the Queen's head will say '2016' while a tiny inscription on its outer rim will say '2017'. 'One of the most fascinating modern £1 coin errors to look out for, the 2016 coin with a micro engraving that actually says '2017',' he said. 'At first glance everything looks perfectly normal. The main date on the coin clearly reads '2016' like many others from the initial batch of the new 12-sided £1 coins. 'But if you look really closely, and we mean really closely, there's a hidden detail around the edge of the whole coin. You'll need a microscope or a very strong magnifying glass to see it but if the micro-engraving shows '2017' instead of '2016' then you've potentially got a rare minting error on your hands.' He added: 'A few of these have popped up and collectors have paid around £500 for them. It's a great example of how even the smallest detail can turn an everyday coin into something quite special, so it's worth checking your change carefully.' Experts at Change Checker backed up his advice. They said: 'Firstly, although both 2016 and 2017 obverse-dated £1 coins entered circulation in April 2017, the die-error mix-up appears to have only occurred on a limited number of coins with a 2016 date on the Queen's head side. So it's worth checking any 2016 coins. 'You'll need to look just inside the rim of the design side of the coin, where you will see some tiny writing. You'll almost certainly need a microscope to properly see the writing, which should reveal the date.' According to them, an example of this coin was sold for £2,500 to a buyer in Spain in 2017. However, they estimated that the value of this coin, in excellent condition, is between £300 and £500.
Graziadaily
11 hours ago
- Graziadaily
Dallas Cowboys Cheerleaders Use This Make-Up To Stay Perfect – It's Sweat-Proof
With the UK facing heatwave after heatwave right now, finding make-up that actually stays put has never been more important. Whether you're navigating sweaty commutes, day-to-night plans, or just want your base to last beyond lunch, summer is the ultimate stress test for any beauty routine. If anyone knows how to keep their glam from melting, it's the Dallas Cowboys Cheerleaders, who can currently be seen in season 2 of America's Sweethearts: Dallas Cowboy Cheerleaders . Between high-octane performances, long training sessions and filming schedules, their make-up has to endure serious conditions, which is exactly why TikTok is obsessing over Reece Weaver's viral get-ready-with-me video. One of the squad's returning veterans, Weaver shared her full, game-day glam routine, revealing the products she relies on to beat the Texas heat. Now, with the show back on Netflix for its second season, all eyes are on the team and their beauty secrets. If you're not already watching, the show goes behind the scenes of auditions, rehearsals, and the emotional highs and lows of making the team. Think Cheer , but with better lip liner and matching boots. Weaver's routine is refreshingly accessible, mixing drugstore icons with pro-approved staples. It's the kind of makeup line-up that works for real life whether you're dancing in a stadium or just trying to survive the tube in July. Below, shop every product she uses, along with what the brands promise, what we know from experience, and a few honest thoughts from someone who's put some of these to the test. 1. e.l.f. Power Grip Primer What the brand says: 'Get an grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.' What we know: This primer has a cult following for a reason - it holds your base in place all day without pilling. Renee Washington, Grazia's digital fashion and beauty writer says, 'Trust me - this one is amazing. It makes my foundation last all day thanks to that juicy skin grip that doesn't feel tacky.' Pros Cons Let skincare dry or it can turn white 2. Charlotte Tilbury Hollywood Flawless Filter Price: $39 What the brand says: 'Charlotte Tilbury Hollywood Flawless Filter, the #1 highlighter in the UK prestige makeup market. A confidence glow filter, bottled! Inspired by the perfecting properties of social media and illuminating effects of hollywood lights, it blurs, smooths and illuminates for the most magical hollywood effect glow of your life!' What we know: Charlotte Tilbury took inspiration from social media filters to make this. It's made with brightening porcelain flower extract, finely milled powders, plumping oil and the brand's smoothing Airbrush Polymers, to give the appearance of a smooth, flawless face.** Aimee Jakes, former trending content editor** says, 'As well as being a staple in my make-up bag (I'm on my third bottle of the stuff), the Hollywood Flawless Filter has been championed by an array of A-Listers, including Michelle Keegan, Gigi Hadid, Sophie, Habboo and Kate Moss, with the latter relying on it for her 2023 Met Gala beauty look.' Pros Blurs and illumniates Can use alone or mixed with foundation Cons 3. Tarte Shape Tape Contour Concealer What the brand says: 'Swipe on the hype with this best-selling concealer! Full coverage with a natural matte finish that smooths & brightens for an instant face lift effect.' What we know: This concealer works to blur any blemishes and dark circles. It is infused with shea butter, mango butter which helps moisturise and condition skin. Then there's liquorice root, which brightens and evens look of skin. Renee Washington, Grazia's digital fashion and beauty writer says, 'I'm ashamed to say I've never used this concealer but I've heard good things. In 2015 during peak 'beauty-tube' this was a product every guru had in their routine - it's no wonder the cheerleaders are obssesed. I'm adding it to my list, and will report back, pronto. Watch this space.' Pros Full coverage 16 hours of wear Blurs Cons Expensive for a concealer 4. Milk Matte Bronzer What the brand says: 'A non-comedogenic cream bronzer stick that creates an instant sunkissed glow with a natural-looking matte finish. Formulated with hydrating ingredients for buildable, blendable colour that adds subtle, shimmer-free warmth.' What we know: Mango butter and apricot oil thrive in this roll on - they work to hydrate and help formula blend seamlessly into skin. Renee Washington, Grazia's digital fashion and beauty writer says, 'Milk products do exactly what they say on the tin. I haven't tried this bronzer yet but I'm a fan of the Milk Makeup Hydro Grip Primer, so will expect good things.' 5. Charlotte Tilbury Liquid Blush What the brand says: 'For a gorgeous, glowing highlight-blush, Beauty Light Wand in Pinkgasm adds a kiss of rosy pink colour to your cheeks and is inspired by the beautifying effects of fun! It plays with the light beautifully, for a soft-focused glow that bathes you in beauty light and joy!' What we know: There's no telling which products will go viral on TikTok, but when one does, good luck getting your hands on what happened when Maddison Beer used Charlotte Tilbury's Light Wand in Pinkgasm in her Vogue Beauty Secrets video on YouTube. The teen star - Gen Z's poster girl for fresh, minimalist, make-up - sang the blusher's praises in the video: 'People always ask me what product I'd use for the rest of my life,' said Beer. 'It would 100% be this. Since then it's been a hit! Renee Washington, Grazia's digital fashion and beauty writer says, 'Reece uses this to add warmth to her face - in the tutorial you can really see the difference after the application. My keen, beauty journalist eye reckons she uses the shade 'Pinkgasm' which compliments her skin tone wonderfully.' Pros Cushion applicator Viral Soft focus Cons Might be too iridescent for some 6. Revlon Colorstay Blot Matte Setting Powder What the brand says: 'A setting powder with blotting power! Revlon ColorStay™ Blot Setting Powder is a mattifying powder fused with a shielding blend that provides non-stop matte for up to 16 hours.' What we know: This powder packs a serious punch. It uses a triple-power action formula which mattifies, absorbs oil and reduces the appearance of pores while controlling shine all day. It is infused with a Superfood Detox Blend of citrus, aloe and, perhaps most interestingly, broccoli which protects skin against the effects of daily aggressors. Renee Washington, Grazia's digital fashion and beauty writer says, 'This powder lays the foundation as Reece's first layer of blotting so it must be good. The translucent powder is ideal for all skin tones, and is also free from added parabens, phthalates, and mineral oil.' Pros Good for all complexions Affordable Cons A few reviews complain about the packaging being to hard to open 7. Laura Mercier Translucent Loose Setting Powder What the brand says: 'This cult classic, loose setting powder locks in makeup for long-lasting, 16-hour wear without adding weight or texture. Ultra, finely-milled formula absorbs oil and controls shine for 24 hours, while creating a flawless, matte finish with no photo flashback.' What we know: This powder has a few standout ingredients which make it fit for its purpose. Vitamin C and E, antioxidants known to support a more even toned complexion overtime. Amino acids and alongside this a botanical blurring powder, derived from a milled plant which blurs the look of pores and absorbs excess oil. Renee Washington, Grazia's digital fashion and beauty writer says, 'Honey is my shade match, offering seamless blending without any white cast. Unlike other setting powders that can leave your face looking cakey or mask-like, Laura Mercier's formula is pure magic. It acts like a weightless veil, mattifying skin without a trace of dryness or cakiness. It's the ultimate BFF for under-eye concealers too, setting them in place like a dream and preventing them from creasing throughout the day. The result? A flawlessly airbrushed finish that looks impossibly natural, even under harsh lighting. But the best part? No more photo flashback disasters. This powder is camera-ready, ensuring you'll look flawless in every selfie and group shot.' Pros No white cast Multiple shades Lightweight Cons 8. tartelette™ in bloom mini Amazonian clay palette What the brand says: 'Mini palette of the Allure award winning tartelette™ in bloom with 6 everyday neutrals & bronzes!' What we know: The true hero in this product is the infusion of Amazonian clay which allows for extreme long wear. Renee Washington, Grazia's digital fashion and beauty writer says, 'Reece uses the shade trendsetter in a sweeping motion to create a smokey eye, before going in with Tarte's eyeliner to create a bold wing. We're obsessed with this palette on the beauty desk.' Pros Warm shades that compliment all skin tones Pigmented Good for everyday Cons Only available on the tarte site 9. tarte Double Take Eyeliner What the brand says: 'Get the perfect wing every time with tarte™'s double-take liner. This bestselling vegan, dual-ended eyeliner has waterproof liquid & gel formulas.' What we know: Like the palette above, this eyeliner is infused with the same hero ingredient being Amazonian clay which allows for extreme long wear. Renee Washington, Grazia's digital fashion and beauty writer says, 'Reece uses Tarte's eyeliner to create a bold wing after applying the tartelette™ in bloom mini Amazonian clay palette.' Pros Cons 10. Charlotte Tilbury Brow Lift Dark Brown What the brand says: 'Magic eyebrow makeup duo featuring my cream-wax refillable eyebrow pencil and refill to fill, add shape and structure to your brows! This is a dark brown shade with cool neutral undertones for dark brown brows.' What we know: This pencil is enriched with emollients like carnauba wax for smooth application and vitamin E to condition, while pure pigments create natural-looking colour with depth. It also boasts that it's smudge-proof, sweat-proof. Yep, all the proofs Renee Washington, Grazia's digital fashion and beauty writer says, 'This brow pencil give me those soft, lifted brows that still look like mine - just way more polished.' Pros Cons 11. Charlotte Tilbury Airbrush Flawless Finish Fair What the brand says: 'Airbrush Flawless Finish is a complexion-enhancing, micro-fine powder that smooths, blurs, sets and soft-focuses the appearance of fine lines and pores for flawless,AIRbrushed looking skin!' What we know: This powder is blended with rose wax and almond oil, to smooth and hydrate! Rachael Martin, beauty director says, 'At this point it's genuinely difficult for me to find a Charlotte Tilbury product that I don't love. This one is a dream for those with oily, combination skin types in particular. Just a sweep works hard to balance the skin thanks to the infusion of nourishing rose wax and almond oil. These work together with the mattifying pigments to create glow - but in all the right places. The staying power is great, but I do benefit from a top up around the sides of my nose around 4pm. Then, my make-up will sit beautifully right through to cocktail hour. My only gripe? Charlotte Tilbury's packaging. It fades and flakes fast, meaning you'll loose the luxe feeling quickly. But perhaps this is a small price to pay for beautiful make-up? I certainly think so.' Pros Flawless finish Oil-absorbing Cons For the price some reviews expect a powder puff 12. TARTE Tartelette Tubing Mascara What the brand says: 'Lash extensions in a tube! Our 1st-ever tubing mascara with micro-tubing technology is like a cashmere wrap for your lashes.' What we know: Tubing mascaras use a special formula that wraps each lash in water-resistant, tube-like polymers rather than coating them in traditional pigment. This means less smudging, flaking, and super easy removal with just warm water - the 'tubes' slide right off without rubbing. Renee Washington, Grazia's digital fashion and beauty writer says, 'This mascara somehow makes my lashes look longer and healthier, and I never get that crunchy feeling some mascaras leave behind.' Pros Lengthening Comes in brown and black Cons Some reviews say its hard to remove 13. Kosas The Sun Show Glowy Warmth Talc-Free Baked Bronzer What the brand says: 'Founded by creative polymath Sheena Yaitanes, Kosas blurs the line between make up and skin care. Fusing complexion-complementing ingredients to create botanical-rich formulas, the brand's covetable cosmetics are just as soothing and hydrating as they are powerfully pigmented, and The Sun Show Glowy Warmth Talc-Free Baked Bronze (6g) is no exception. A smoothing powder, it's your one-stop-shop for a naturally bronzed look.' What we know: This bronzer is a makeup and skincare hybrid, it is infused with meadowfoam oil and shea butter so it cares for your skin whilst adding a nice glow. Renee Washington, Grazia's digital fashion and beauty writer says, 'Kosas always nails that skin-loving, makeup-meets-skincare vibe. This bronzer warms skin beautifully.' Pros Clean indgredients Nice packaging Buildable Cons Some reviews say it leans a bit red or golden, which might not work for cooler undertones. Renee Washington , Grazia's digital fashion and beauty writer, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie..
