Boarding pass may hold key to unlock campaign's grand prize of luxury car
PRIZES await lucky travellers as Malaysia Airports Holdings Bhd (MAHB) launches the 2025 edition of its 'Licence to Win' (LTW) shopping campaign.
Running from July 21 to Dec 31, this year's campaign 'Own the Dream' will turn every boarding pass into a lucky draw ticket.
Among the many rewards in store will be the grand prize of a red Porsche 911 Carrera.
The 2025 LTW follows past successful campaigns featuring luxury supercars that included the McLaren 570S Coupé in 2019.
The LTW campaign is a partnership between MAHB, Malaysia's leading duty-free retailer Eraman and South-East Asia's top travel platform Traveloka.
The campaign aims to redefine airport guests' experiences by blending premium retail with extraordinary rewards.
Local celebrities and influencers attended this year's edition launch that was held at Sepang International Circuit in Selangor.
Among them were Awal Ashaari, Scha Alyahya, Daiyan Trisha, Amelia Henderson and Uyaina Arshad.
MAHB commercial services senior general manager Hani Ezra Hussin highlighted the 2025 campaign's goal to create experiences that went beyond the routine.
'We are making this campaign more engaging, inclusive and rewarding for every traveller across every airport.
'Our strategy is more than just the revitalisation of Kuala Lumpur International Airport; it's about raising the bar across our entire network.
'That is why LTW is a cornerstone of our efforts to connect with travellers and shoppers.
'It reflects how we are reshaping the airport retail experience, making every transaction a touchpoint and every moment an opportunity to connect with guests,' she said.
This year's campaign promises to be more inclusive, ensuring every traveller has a chance to win prizes.
The campaign features a lower entry threshold, a larger prize pool and new partner rewards tailored to diverse traveller preferences.
The minimum spend for the 2025 campaign entry is now just RM100.
Travellers can dine to their heart's content since the airports' food and beverage (F&B) segment has seen an impressive 58% sales growth since 2019.
There are over 500 dining as well as retail outlets across the Kuala Lumpur, Penang, Langkawi, Kuching and Kota Kinabalu international airports to choose from.
In addition to the grand prize, shoppers at other MAHB international airports also stand a chance to win a sleek BMW R1300GS motorbike.
A selection of duty-free products awaits travellers too, as Eraman recently brought in new stores such as Charlotte Tilbury, Xerjoff and Penhaligon's.
The retailer has also refurbished its outlets offering the latest fashion, premium fragrances, chocolates and fine liquor.
Meanwhile, Traveloka offers exclusive travel vouchers covering flights, hotels and travel activities.
These offer passengers a chance at dream holidays in Switzerland, Australia and Japan.
With over 140 million app downloads and more than 40 million monthly active users, Traveloka presents an integrated range of products that include flights, hotels and travel activities.
For more information, visit www.malaysiaairports.com.my or follow @shopmyairports on Instagram and Facebook.
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