logo
IRIS and Alliants Partner to Elevate Digital Hospitality Services

IRIS and Alliants Partner to Elevate Digital Hospitality Services

Hospitality Net11-06-2025
Alliants, the global leader in guest experience technology, has partnered with leading mobile F&B ordering specialist IRIS to deliver an integrated solution that enhances the in-stay experience for both guests and hotel staff.
This seamless integration empowers guests to effortlessly browse menus, place orders, and complete F&B purchases from anywhere on property, directly from their devices, enabling a smooth interaction with the hotel that is both convenient and on their terms.
For hotel staff, the combined power of IRIS's intuitive mobile ordering and the Alliants Experience Platform - including its Concierge and Messaging modules - streamlines the management of guest requests, reduces administrative workload, and eliminates time-consuming manual processes.
This partnership enables hotels to deliver a faster, more efficient service while freeing up staff to focus on high-value, guest-centric interactions that enhance service quality and guest satisfaction.
Mark Horne, CEO of IRIS, added 'Guest expectations for seamless mobile ordering and elevated digital experiences continues to rise. Our partnership with Alliants is enabling hotels to provide an end to end digital experience that is easy to use, accurate and fast for guests to browse, order and pay for items and services across multiple outlets, while streamlining the hotel's back-office tasks.
Flexible and scalable, our growing roster of mutual clients includes Mandarin Oriental and Four Seasons, with hotels typically experiencing a 20% to 40% boost in F&B revenue following deployment.'
This partnership marks a significant advancement in the evolution of luxury hospitality across the globe. By unifying critical guest-facing technologies into a single, intelligent, and seamless platform, Alliants and IRIS are uniquely positioned to lead this transformation. Combining the solutions delivers a fully integrated digital experience that enhances guest convenience and creates a richer, more personalised guest stay.
Tristan Gasby, CEO of Alliants, shared that "At Alliants, we're focused on redefining the guest experience through seamless, personalised digital journeys. Partnering with IRIS allows us to give our shared customers a guest experience that puts them in control, while hotel teams can drive more operational efficiency in the background. Together, we can help hotels deliver smarter service and better engagement at every touchpoint."
This collaboration captures every guest order within the Alliants Experience Platform, enriching the 360-degree guest profile with real-time purchasing history and food and beverage preferences. This enables hotels to anticipate needs better, tailor future experiences, and drive deeper engagement at every touchpoint.
By streamlining the guest journey and removing operational complexity for hotel teams, this partnership unlocks new levels of efficiency, personalisation, and brand loyalty in today's digitally driven hospitality landscape.
The joint solution from Alliant and IRIS is already delivering results in leading hotel properties. As this demand for seamless, digital-first experiences grows, this partnership sets a new standard for excellence in modern hospitality. To discover how this integrated solution can elevate your guest experience, streamline operations, and drive brand loyalty, visit www.alliants.com or www.iris.net/food-beverage-ordering.
About IRIS Software Systems
IRIS is a global market leader in digital F&B ordering, guest directory and concierge solutions for hotels, working with many of the world's leading chains including Marriott, Ennismore, Mandarin Oriental, IHG and Four Seasons.
IRIS empowers Hotels and F&B leaders to do what they do best: increase revenue, look after their teams, and provide an outstanding customer experience.
Their flexible hospitality platform enables hotels and restaurants to provide a truly digital ordering experience to their guests, making it easier and faster for guests to browse, order and pay for items and services across multiple outlets.
Since 2010, thousands of hotels on every continent across the world have used IRIS's mobile, tablet and web app technology to boost additional revenues by 20% on average.
More information: www.iris.net or [email protected]
Kate Fuller
Senior Marketing Manager
View source
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Accor Plus to Rebrand as ALL Accor+ Explorer across Asia-Pacific
Accor Plus to Rebrand as ALL Accor+ Explorer across Asia-Pacific

Hospitality Net

time11-08-2025

  • Hospitality Net

Accor Plus to Rebrand as ALL Accor+ Explorer across Asia-Pacific

Accor Plus, a travel loyalty subscription programme in the Asia-Pacific region, will rebrand and transition all existing memberships to a new format under the ALL Accor+ Explorer subscription from October 1, 2025. The updated subscription will include guaranteed ALL Accor Gold status or higher within Accor's global loyalty programme, two complimentary nights per year, and wider global discounts. Existing members will automatically be upgraded to the ALL Accor+ Explorer membership. The shift aligns with the broader growth of subscription models globally. ALL Accor+ Explorer will provide members with access to two free nights annually across Asia-Pacific, hotel stays at up to 50 per cent off under the Red Hot Rooms offer, and a 15 per cent discount off public rates at over 4,500 hotels worldwide under more than 30 hotel brands. Dining discounts include 30 per cent off food and 15 per cent off drinks at more than 1,600 restaurants and 1,200 bars across the region. Members will also receive 30 Status Nights annually, securing ALL Accor Gold status, which includes benefits such as room upgrades, early check-in and late check-out, where available. Additional benefits include priority access to limited-time offers and member-only events. Accor Plus stated that the upgraded membership benefits were informed by research conducted with more than 7,000 members and 200 hotels across 12 countries in October 2024. CEO Emilie Couton said the company reviewed data and feedback over the past 18 months to align the subscription with current member expectations. The rebranded subscription will be integrated into the wider ALL Accor global loyalty platform, allowing members to use benefits while earning and redeeming ALL Accor Reward points and Status Nights through a single booking system and app. In 2024, Accor Plus members stayed five times more nights than non-members, with more than 3.1 million room nights booked. They also redeemed over one billion reward points and accessed more than 2,300 exclusive offers. ALL Accor+ Explorer will apply across more than 25 Accor hotel brands in Asia-Pacific, including Raffles, Fairmont, Sofitel, MGallery, Pullman, Swissôtel, Mövenpick, Novotel, Mercure, Tribe, ibis and others. It also offers a 15 per cent discount on stays at over 30 brands globally and includes ALL Accor Gold status or above. All active Accor Plus members will be automatically upgraded from October 1. New members can subscribe at S$299 (US$222) per year. About Accor, a world-leading hospitality group Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry's most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor's mission is reflected in the Group's purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit or follow us on X, Facebook, LinkedIn, Instagram and TikTok.

BCD Travel's report reveals business travelers' satisfaction with hotels and other accommodation
BCD Travel's report reveals business travelers' satisfaction with hotels and other accommodation

Hospitality Net

time07-08-2025

  • Hospitality Net

BCD Travel's report reveals business travelers' satisfaction with hotels and other accommodation

UTRECHT, The Netherlands – BCD Travel recently surveyed 1,035 business travelers worldwide to explore their choice of hotels and other types of accommodation, as well as their booking behavior and experiences during business trips. Accommodation preferences Most travelers opt for midscale (3-star) or upscale (4-star) hotels when traveling for business. Hotel location (77%) plays a major role in selecting a hotel, along with employer policy (56%) and cost (53%). Travelers who occasionally stay in apartments say this type of accommodation is more convenient for longer stays, providing more space and the option to prepare meals and do laundry. Searching, booking and paying Over three-quarters of business travelers use their company's online booking tool (OBT) to search for accommodation, while a third turn to hotel websites or apps. When booking, 84% use their company's OBT, one in five book directly via supplier websites, while one in 10 call the hotel. Three-quarters pay with a corporate credit card. Virtual cards are used rarely. Three-quarters of travelers say their employer sets hotel rate limits, one in 10 report no limits and 18% don't know if their employer sets rate limits. A high-performing hotel program is never static. It's a dynamic strategy shaped by continuous rate monitoring, traveler insights and agile adjustments. By embracing dynamic sourcing, travel managers can respond in real time to shifting needs and market conditions, creating programs that deliver savings, earn traveler trust and drive adoption. Teri Miller, executive vice president, Global Client Team at BCD Traveler behavior Personal preferences strongly influence hotel choices: 77% prefer chain hotels with familiar service standards and 73%stay at the same hotel when visiting a destination repeatedly. Wi-Fi and breakfast are the most frequently used hotel services. Other popular amenities include on-site restaurants and bars, parking facilities, fitness centers and flexible check-in/check-out. Travelers also value wellbeing-related features, such as complimentary bottled water, gyms, pools, spas and healthy food options. Travelers favor hotels that help them earn and maximize loyalty points, especially in North America where as many as 99% are members of a hotel loyalty program. Overall, eight in 10 participate in at least one program and many are enrolled in two or more. Two-thirds often or always choose hotels aligned with their loyalty programs. Three-quarters say their employer allows them to keep points earned from business stays, while 21% are unsure. Challenges While seven in 10 are satisfied with their company's hotel policy and preferred suppliers, there's still room for improvement. Common issues include slow Wi-Fi, breakfast not being included in the rate, outdated rooms and uncomfortable beds. A third report no challenges during the booking process. Among those who do, the biggest challenge is insufficient rate limits set by employers. Safety remains a concern. Three in 10 say they didn't feel safe in their hotel location and seven in 10 double-lock their doors when in their rooms. Sustainability Half of travelers rarely or never consider environmental factors when booking hotels. Four in 10 don't take any sustainability elements into account at all. Only one in five look for features like eco-certification, reduced single-use plastics, low carbon emissions, water-saving measures or limited housekeeping. Hotels may not be the primary driver of carbon emissions in a travel program, but they're still an essential part of a holistic sustainability strategy. Travelers often don't consider sustainability when shopping for hotels because most booking tools lack strong sustainability guidance in that category. We advise clients to embed sustainability into their annual hotel sourcing exercise and then clearly communicate expectations and targets back to travelers to help them make better choices. April Bridgeman, senior vice president of Hotel Solutions Click here to view the full survey report, including tips on how BCD's total booking and trip management platform TripSource® and BCD's consulting division Advito can help companies in building smarter, more sustainable hotel programs. With hotel sourcing season underway, the Connections with BCD Travel podcast is sharing expert insights into smarter hotel sourcing strategies. The August 14 episode will offer a timely discussion to help negotiate better rates for hotels in 2026. About BCD Travel BCD Travel helps companies travel smart and achieve more. We drive program adoption, cost savings and talent retention through digital experiences that simplify business travel. Our 15,000+ dedicated team members service clients in 170+ countries as we shape a sustainable future for business travel. BCD's leading meetings and events management and global consultancy services complete our comprehensive suite of solutions for all aspects of corporate travel. In 2023, BCD achieved US$20.3 billion in sales. For more information, visit Janneke Kraanen Manager, PR & Content Creation

Will AI Make Hotel Websites Obsolete? Not Quite, but...
Will AI Make Hotel Websites Obsolete? Not Quite, but...

Hospitality Net

time04-08-2025

  • Hospitality Net

Will AI Make Hotel Websites Obsolete? Not Quite, but...

In my writings over the past decade, I have frequently returned to the notion that artificial intelligence is not merely an additional layer in the technological stack, but rather a reconfiguration of the Internet's ontological architecture. It redefines not only how we book, but also how we come to know, how we choose, and ultimately how we experience. AI is not simply the new interface, it is the new epistemology. And yet, in the face of this tectonic shift, the assertion that hotel websites are on the verge of obsolescence feels, at best, premature and, at worst, epistemologically superficial. Let me unpack that. Some years ago, I proposed that we were witnessing a transition from an HTML-based internet to a generative, semantic web; a post-indexed realm where large language models no longer retrieve content, but actively compose it. This is not a cosmetic enhancement of user experience. It is the dissolution of the interface itself. When I say that "AI is the new UI," it is not a rhetorical flourish, but a forecast grounded in the trajectory of computational cognition. In this emerging paradigm, the user journey is no longer mediated by drop-down menus or carousel sliders, but by intent inference, probabilistic reasoning, and neural prediction. Within this agentic ecosystem, AI agents will likely communicate directly with a hotel's CRS, PMS, or ARI endpoints through APIs, bypassing the traditional front-end entirely. And, truth to be told, platforms such as or Google have already positioned themselves as the primary substrates for these interactions, not because users consciously choose them over other options, but because synthetic agents prefer them. They are structured, annotated, schema-rich environments that are legible to machine intelligence. This preference is not incidental. In virtually every single test I've done with autonomous travel planning so far, agents consistently bypassed altogether, defaulting instead to OTAs. The reason is both simple and telling: Booking speaks machine. Your most likely, does not. But this does not mean the hotel website will vanish. Rather, it will mutate. The nostalgic vision of a potential guest arriving at your homepage, absorbing your brand narrative, exploring a meticulously (hopefully!) crafted UX, and being emotionally moved by persuasive copy still retains symbolic value within human-centric marketing, but it plays almost no role in the decision-making processes of synthetic agents. Agentic AI has no regard for the elegance of your serif fonts. What it seeks is structured rates, inventory metadata, cancellation policy logic, amenity taxonomies, and room categorization defined in schema. org-compliant JSON-LD. That is the syntax of its world. And that is precisely why the hotel website, while no longer a performative space, remains infrastructurally indispensable. The generative web still depends on anchors. It cannot synthesize meaning in a vacuum. It must hook into structured information that can be parsed, weighted, and recomposed. Those anchors (your ARI, your review aggregates, your canonical descriptions, your media repositories, your microdata, and, if you dare to innovate, your own autonomous hotel agent) are the raw material from which these models derive knowledge. And if you fail to provide them, the only handshake your property will offer is with the OTAs (and we all know the cost of that embrace). So no, hotel websites are not becoming obsolete. They are becoming invisible. If Max's question is whether websites, as we have traditionally known them, will disappear, then the answer is likely yes, and it may happen within this very decade. However, framed differently, one could argue that they will endure as repositories of structured truths, rather than as stages for aesthetic persuasion. The guest will not see your website, but their agent will inhabit it. The strategic imperative for hoteliers, therefore, is not to redesign websites for human eyes (or at least not as a first priority) but to reimagine them as machine-readable ecosystems. This means investing in composable architectures, headless CMSs, semantic data layers, and generative model optimization. In this light, the more pertinent question is not "Will AI make hotel websites obsolete?" but "What is the function of a hotel website in a world where AI sees on our behalf?" The answer, though stripped of glamour, is simple: to be visible to machines, to be interoperable, to serve as a semantic backbone in an increasingly agentic web. Not very poetic, I know. But, I'm afraid, also very true.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store