Masoom Minawala at Cannes: Six years and one mission to globalise Indian fashion
Masoom Minawala's sixth Cannes appearance is more than just a red carpet event; it's a mission to showcase Indian craftsmanship on a global stage. She strategically selects designers whose brands resonate with her values, blending modern silhouettes with traditional Indian elements. Her style evolution reflects a shift from self-expression to intentional storytelling, empowering others to embrace their heritage.
For
Masoom Minawala
, Cannes isn't just a red carpet, it's a mission. Returning for her sixth consecutive year at the prestigious
Cannes Film Festival
, the global influencer, entrepreneur, and mother of two continues to champion
Indian craftsmanship
, bringing handwoven heritage to international eyes.
We caught up with the digital powerhouse as she glided through another viral moment in an ensemble that fused tradition, storytelling, and style. In this exclusive interview, Masoom opens up about her evolving fashion philosophy, her unwavering support for Indian designers, and what it really takes to stay intentional on a global stage.
Championing Indian Designers: You've been a vocal advocate for emerging Indian designers on international platforms. How do you select the designers you collaborate with for events like Cannes, and what impact have you seen from this exposure?
Masoom:
The designer's aesthetic definitely needs to align with mine, but more than that, I always ask myself- what does this brand stand for? Do their values speak to me? Because when you're wearing something on a global stage like Cannes, it's not just about the outfit- it's about the story behind it.
The impact has been honestly heartwarming. We've seen real awareness and love grow for Indian brands across borders, and watching that turn into actual sales and support back home? That's the real win.
Your Cannes outfits often blend traditional Indian attire with modern aesthetics. How do you approach this fusion, and what message do you aim to convey through these fashion choices?
Masoom:
I don't see it as fusion or sending a specific message- blending traditional and modern just feels like me.
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It's how I dress in real life, and it naturally spills over into how I show up on red carpets too. There's no formula- it's just this effortless mix that reflects who I am. If that inspires someone to wear their culture proudly, that's the best kind of compliment.
Over the years, how has your personal style evolved, and how does it reflect your journey as a fashion influencer on global stages like Cannes?
Masoom:
It's definitely become more intentional. In the early days, I dressed to express myself- but now, I dress with a deeper sense of purpose. Whether it's showcasing Indian craftsmanship or supporting young designers, my choices reflect who I am and what I stand for today.
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