Royal Air Maroc, Al Barid Bank Launch Digital Payment Solution at Casablanca Airport
According to the joint statement, the partnership between RAM and Al Barid Bank has resulted in the development of 'Barid Payment Mobile,' an integrated mobile application that operates on tablets equipped with NFC payment terminals.
This technology enables passengers to make contactless payments by simply approaching the terminal with their bank card or smartphone.
According to the same source, this solution eliminates traditional payment terminals, offering a faster, smoother, and fully mobile experience, allowing customers to complete transactions directly on the agent's mobile terminal in a simple and secure manner.
More than 24 specially trained agents will assist travelers throughout the airport, offering a range of additional services including 'Select Seat' for preferred seating, access to Business Lounges, Business Class upgrades subject to availability, and the exclusive 'Loft' service that combines Premium Lounge access with Fast Track privileges.
The initiative will initially be implemented at Casablanca Airport, then gradually expanded to Paris Orly and eventually to other airports. Three dedicated counters have been strategically positioned in key areas of the passenger journey: check-in, transit, and boarding zones.
Read also: Royal Air Maroc Expands Fleet with New Boeing 737 MAX 8 Deliveries
'This system reinforces our commitment to offering a smooth, personalized, and digital customer experience from the moment of arrival at the airport,' stated Hamid Addou, CEO of Royal Air Maroc.
'It is part of a global program to transform the customer experience, from the purchase of tickets through our new mobile application and website royalairmaroc.com, to the baggage delivery process,' he continued, adding that this program will span 12 months, with the ambition of elevating Casablanca to the status of a regional aviation hub of reference.
Al Amine Nejjar, Chairman of Al Barid Bank's Management Board, voiced their pride in putting their digital payment expertise at the service of this pioneering initiative with Royal Air Maroc.
'This partnership illustrates our common desire to innovate to simplify the daily lives of citizens and travelers, by offering Barid Payment Mobile, a secure and cutting-edge soft POS solution,' he noted.
This initiative marks a major step in the digitalization of air transport services, concludes the statement. It forms part of a broader transformation program conducted by Royal Air Maroc aimed at enhancing the customer experience at every stage of the journey, from booking to baggage delivery. Tags: Al barid bankMohammed V airportRoyal Air Maroc (RAM)
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Morocco World
2 days ago
- Morocco World
Royal Air Maroc, Al Barid Bank Launch Digital Payment Solution at Casablanca Airport
Marrakech – Royal Air Maroc (RAM) and Al Barid Bank have unveiled a pioneering digital service at Mohammed V International Airport in Casablanca. This innovative solution aims to enhance the passenger experience by combining technological advancement with personalized customer service. According to the joint statement, the partnership between RAM and Al Barid Bank has resulted in the development of 'Barid Payment Mobile,' an integrated mobile application that operates on tablets equipped with NFC payment terminals. This technology enables passengers to make contactless payments by simply approaching the terminal with their bank card or smartphone. According to the same source, this solution eliminates traditional payment terminals, offering a faster, smoother, and fully mobile experience, allowing customers to complete transactions directly on the agent's mobile terminal in a simple and secure manner. More than 24 specially trained agents will assist travelers throughout the airport, offering a range of additional services including 'Select Seat' for preferred seating, access to Business Lounges, Business Class upgrades subject to availability, and the exclusive 'Loft' service that combines Premium Lounge access with Fast Track privileges. The initiative will initially be implemented at Casablanca Airport, then gradually expanded to Paris Orly and eventually to other airports. Three dedicated counters have been strategically positioned in key areas of the passenger journey: check-in, transit, and boarding zones. Read also: Royal Air Maroc Expands Fleet with New Boeing 737 MAX 8 Deliveries 'This system reinforces our commitment to offering a smooth, personalized, and digital customer experience from the moment of arrival at the airport,' stated Hamid Addou, CEO of Royal Air Maroc. 'It is part of a global program to transform the customer experience, from the purchase of tickets through our new mobile application and website to the baggage delivery process,' he continued, adding that this program will span 12 months, with the ambition of elevating Casablanca to the status of a regional aviation hub of reference. Al Amine Nejjar, Chairman of Al Barid Bank's Management Board, voiced their pride in putting their digital payment expertise at the service of this pioneering initiative with Royal Air Maroc. 'This partnership illustrates our common desire to innovate to simplify the daily lives of citizens and travelers, by offering Barid Payment Mobile, a secure and cutting-edge soft POS solution,' he noted. This initiative marks a major step in the digitalization of air transport services, concludes the statement. It forms part of a broader transformation program conducted by Royal Air Maroc aimed at enhancing the customer experience at every stage of the journey, from booking to baggage delivery. Tags: Al barid bankMohammed V airportRoyal Air Maroc (RAM)
Morocco World
5 days ago
- Morocco World
Royal Air Maroc Expands Fleet with New Boeing 737 MAX 8 Deliveries
Marrakech – Royal Air Maroc (RAM) received a new Boeing 737 MAX 8 on Wednesday, strengthening its fleet as part of an ambitious expansion plan. The delivery flight from Seattle to Casablanca was piloted by Commander Naoual Ait Hammou Ennaji, who had the honor of flying the aircraft on her birthday, July 15. 'My most beautiful birthday gift? Being at the controls and bringing home a brand new B737 MAX, just delivered by Boeing for Royal Air Maroc. Proud to see our fleet grow and our flag fly ever higher in the sky,' she wrote on her Facebook account. A second aircraft of the same type is expected to join the national carrier's fleet before the end of July. With these additions, RAM's fleet will reach 57 aircraft. In late May, the national airline received three new B-737 Max 8 aircraft, including two leased from Dubai-based company EDA. This information was confirmed by the Minister of Transport and Logistics, Abdessamad Kayouh, during a recent presentation to the infrastructure, energy, mining, and environment committee of the House of Representatives. During his parliamentary address, the minister also announced that in preparation for the 2025 Africa Cup of Nations (AFCON), RAM plans to acquire ten new aircraft in 2025 (including the three units delivered at the end of May) and ten more in 2026. According to sources close to the matter, all deliveries scheduled for 2025 involve B-737 Max 8 aircraft. The order planned for 2026 includes eight Boeing 737 Max 8 and two B-787-9 Dreamliner aircraft. The same sources indicate that RAM's top management has successfully convinced Boeing to deliver two units from the 2026 order ahead of schedule, this year. Despite delays, RAM continues its fleet expansion This fleet modernization strategy is driven by an important increase in demand, particularly in anticipation of major events such as the 2025 AFCON and the 2030 World Cup, for which Morocco is positioning itself as a key destination. RAM is counting on these new aircraft to improve its energy performance, reduce its environmental footprint, and optimize passenger comfort. The Boeing 737 Max 8, known for its low fuel consumption and increased range, allows the company to develop new routes, particularly to Europe and sub-Saharan Africa. The fleet expansion plan aims to position Casablanca as a major aviation hub connecting Africa to the world. In summer 2025, more than 6.6 million seats will be offered, a record for RAM, across 95 destinations, with new flights to São Paulo, Beijing, Toronto, and Catania. Despite these positive developments, RAM CEO Hamid Addou expressed frustration last month over Boeing delivery delays in an interview with CNN. 'Of course, one feels frustrated when you have 15 to 18 months late deliveries,' Addou said, while acknowledging that all airlines face the same issue. He noted that the situation is improving: 'Things are evolving in the right direction. We just received three MAX's this week.' Addou added that RAM is set to receive seven more aircraft by the end of December and that 'the rhythm of production is increasing, which is a good sign.' 200 aircraft by 2037 According to converging reports, RAM is in the final stages of a major aircraft deal with Boeing, alongside a smaller agreement with Airbus. The Boeing order could be delayed, potentially pending a high-level meeting between King Mohammed VI and US President Donald Trump. In July 2023, the national carrier committed in its program contract signed with the state to quadruple its fleet to reach 200 aircraft by 2037. About two-thirds of this order will be for small-capacity aircraft, intended to strengthen regional and continental service. The remaining third will be for wide-body aircraft with more than 350 seats, intended for long-haul flights. This far-reaching plan continues despite efforts by European manufacturer Airbus to gain ground in this market historically dominated by the American manufacturer. During his CNN interview, Addou announced that the company was evaluating offers from Boeing, Airbus, and Brazilian manufacturer Embraer to meet this goal. Addou also stressed RAM's strengths, noting that while Gulf airlines focus more on Asia, RAM has a stronger presence on the south-north route between Africa and Europe. 'Where it's complicated for us to compete is against low-cost carriers,' he said, adding that Morocco has over 40 competitors that will require a new model and a new market. Read also: Boeing Partners with Casablanca Aéronautique to Produce Parts for 737 MAX
Maroc
5 days ago
- Maroc
Under HM the King's Impetus, Morocco Developed ‘Genuine Expertise' in Key Sectors - Safran's Board Chairman
Driven by the leadership of His Majesty King Mohammed VI, Morocco has developed 'genuine expertise' in key sectors, starting with aerospace and automotive industries, and more recently, renewable energy, said Ross McInnes, Chairman of the Board of the Safran Group. In an interview with MAP-Paris on the occasion of the Throne Day celebrations, McInnes praised the progress achieved by the Kingdom and the development momentum sustained by 'a clear and ambitious strategy' led by the Sovereign. According to McInnes, what particularly sets Morocco apart from other countries is 'the quality of its workforce,' supported by 'strong initiatives,' notably the Industrial Acceleration Plan and vocational training programs. He also highlighted more than a quarter-century of 'an ambitious and exceptional partnership' with Morocco, which has strengthened its position in Africa by pursuing win-win partnerships and a robust economic diversification, thanks to 'a Vision that has enabled the Kingdom to become a strategic partner for international companies, while ensuring inclusive and sustainable growth.' 'Today, we have more than 5,000 employees in Morocco across more than eight sites, and we hope to continue in this direction, as the Kingdom is one of our two or three most important countries outside of France,' he said. McInnes noted that Safran is currently building a new maintenance and repair facility for its new-generation LEAP aircraft engines. Other projects are also in the pipeline, he said, pointing to Morocco's renewable energy supply 'available in sufficient quantities and at competitive prices' as a key factor, especially since the country has everything needed to succeed in this sector, including wind and solar power. McInnes also spoke about strengthening Safran's partnership with Morocco's flag carrier, Royal Air Maroc (RAM) in aircraft engine maintenance, stressing that 'RAM's hub positioning, the attractiveness and quality of the available workforce, are also why we are building another maintenance and repair center in Casablanca.' As co-chair of the France-Morocco Business Leaders Club (MEDEF International-CGEM), McInnes said he will lead a delegation of French business leaders on a visit to Dakhla on October 8-9 as part of a mission to explore business opportunities in Morocco's southern provinces. 'We approach this as 'Make with Morocco.' We are not in an economy purely focused on exports, but in one rooted in local establishment and integration,' he said, adding that French companies 'export extensively from Morocco.' He explained that the goal of French companies in general, and Safran in particular, is to 'develop, as much as Moroccan capabilities allow, a local supplier base, which will reinforce this integration and contribute to creating high-quality jobs for Moroccan employees working in French companies.' McInnes also emphasized the importance of capitalizing on the strengths of Franco-Moroccan cooperation, primarily in aerospace, green energy (hydrogen, solar, and wind), digital infrastructure, including data centers for AI, and the 'sustainable and lasting' infrastructure being developed in the Kingdom in preparation for the 2030 World Cup. 'I believe this will be a great showcase for Morocco as an African and Euro-Mediterranean hub, especially since Morocco's orientation toward Africa is one of its major assets for investors like us, and for the country itself in terms of its rightful international standing,' said the Safran chairman, adding that, in this context, talent development, research, and innovation remain key to Morocco's MAP: 17 July 2025
