EF Ultimate Break opens a new chapter with book-led series
The tour operator, which specializes in travel for 18- to 35-year-olds, has debuted a collection of itineraries for 2026 that are inspired by BookTok, a popular community on TikTok where users post videos about their favorite reads and tag them #booktok.
The launch of the literary itineraries comes after research EF Ultimate Break conducted among its travelers found that 62% want to visit destinations with ties to their favorite books. And across the board, travel inspired by books is becoming more popular, galvanized by the resurgence of book clubs, literary festivals and bookish celebrations,
EF Ultimate Break created four itineraries, which it will operate both as scheduled group departures and private tours.
EF Ultimate Break president Heather Leisman said it was seeing a shift toward young people seeking out more meaningful travel experiences and connecting face-to-face. "Our new BookTok-inspired trips give travelers the chance to turn those online conversations into real-world friendships while exploring the places that bring their favorite stories to life," she said.
The "Highlights of Switzerland: Inspired by ACOTAR" itinerary will take romantasy lovers across the country in nine days, inspired by the popular "A Court of Thorns and Roses" series by Sarah J. Maas. Highlights include a book club discussion of the series, a visit to the Swiss Riviera and a dinner where guests can don their finest Night Court attire (IYKYK).
Emily Henry fans, this one's for you: a 12-day "Cruise Croatia: Inspired by People We Meet on Vacation" itinerary that will explore the country by boat. The book features multiple vacation destinations, including Croatia, and on the real-world trip, travelers will have opportunities to bond over explorations of Makarska, Split and Mljet.
The "Cairo, Athens & Rome: Inspired by Percy Jackson" itinerary will spend 11 days in three countries, starting in Egypt and ending in Italy. Ancient history is the focus of this itinerary, with time spent visiting the pyramids in Cairo, walking the same streets as gods and monsters in Athens and exploring ancient ruins in Rome.
Though not yet available for booking, EF plans a fourth itinerary for witches and wizards. The "London & Scotland Escape: Inspired by Harry Potter" will spend eight magical days in the U.K. between London and Edinburgh. Travelers will visit Harry Potter filming locations, explore London as a Muggle and visit the Scottish Highlands, which inspired Hagrid's hut, the Forbidden Forest and Hogsmeade.
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