UFC paramount deal: Dana White says PPVs 'not dead yet' as Conor McGregor has his say on $7.7 billion deal
The announcement was made on Monday by UFC president Dana White, confirming that the agreement covers the promotion's full calendar of 43 annual events.
These include 30 Fight Night cards and 13 numbered events, which have traditionally been sold separately through pay-per-view.
Breaking News 🚨UFC has a new home in 2026 only on @paramountplus pic.twitter.com/FUQjemPnBS — danawhite (@danawhite) August 11, 2025
Under the new arrangement, all events will be included in a single Paramount+ package for subscribers, marking a significant change in how the UFC's biggest fights will be accessed.
The deal is set to begin in January 2026 and is valued at $7.7 billion over its duration, as reported by CNBC.
White described the agreement as a milestone for the promotion, saying it would give fans easier access to the sport's top bouts without the additional cost of pay-per-view.
Following the news, a number of UFC fighters - both current and retired - have shared their reaction on social media. The controversial Conor McGregor, arguably UFC's biggest PPV draw, said his 'goodbyes' to the pay-per-view model.
The UFC has relied on the pay-per-view model for decades, particularly for high-profile championship fights.
UFC 229, which featured the infamous Khabib Nurmagomedov vs Conor McGregor fight, reportedly sold over 2.4 million pay-per-view buys, the third most for a combat sports event globally.
The shift also mirrors wider industry trends towards streaming services and bundled content, offering MMA fans a single subscription for access to all major events.
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