AMC to offer half-off movie tickets on Wednesdays this summer. What to know
AMC is rolling out deep discounts for moviegoers this summer.
Starting July 9, the theater chain will offer half-off adult movie tickets for AMC Stubs rewards members every Wednesday at AMC Theatres nationwide, the company said in a May 12 news release.
The '50% off Wednesdays' discount will be available in addition to the Tuesday ticket discount currently offered to rewards members, AMC said.
'Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained recovery,' AMC CEO Adam Aron said in the release, pointing to 'booming' box office numbers in April and May.
According to CNN Business, the theater giant struggled to stay afloat in the wake of the COVID-19 pandemic and dual Hollywood strikes, prompting several changes, including an overhaul of its in-theater offerings and an investment in concert films.
Attendance at AMC's U.S. theaters was down nearly 12% in the first quarter of 2025 compared to the previous year, per an earnings report published this month.
Building on the success of its 'Discount Tuesdays' program, Aron said the theater chain hopes to turn 'Wednesday into a similarly strong-attendance day for moviegoers.'
'The remainder of 2025 appears poised to continue that upward box office trend,' he said.
Moviegoers will pay more for premium formats like IMAX and RealD 3D, but the 50% discount will be applied to the base price for those tickets as well, AMC said.
Certain films and holiday times may be excluded, though the chain didn't give specifics.
Blockbusters set to hit the silver screen this summer include 'Jurassic World Rebirth,' 'Superman' and Marvel's 'The Fantastic Four: First Steps,' Rolling Stone reported.
Find your nearest AMC Theatre here.
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