Apparel Group marks historic expansion with grand opening of 19 stores at The Avenues - Phase 2, Bahrain
This milestone event witnessed the opening of 10 stores on March 12, with the remaining locations launching soon after, bringing an extensive portfolio of globally renowned brands to Bahrain. This strategic marks Apparel Group as the retail company with highest number of stores occupying nearly 10% of total retail space in the mall. The expansion reaffirms Apparel Group's unwavering commitment to shaping the region's retail landscape, introducing a diverse mix of fashion, footwear, and lifestyle brands tailored to meet the evolving preferences of Bahraini consumers.
Neeraj Teckchandani, CEO of Apparel Group, stated: "The grand opening of 19 Apparel Group stores at The Avenues – Bahrain is a testament to our dedication to providing unparalleled retail experiences in the region. This expansion not only strengthens our footprint in Bahrain but also reflects our commitment to fostering economic growth and elevating the country's retail sector. As we continue to scale our presence, we remain focused on driving retail excellence and delivering world-class brands to the market."
With this significant expansion, Apparel Group continues to play a pivotal role in shaping the future of Bahrain's retail industry, driving investment, creating job opportunities, and delivering an elevated shopping experience to the region.
About Apparel Group LLC
Apparel Group is a global retail powerhouse based in Dubai, UAE, strategically positioned at the crossroads of the modern economy. With a network of over 2,300 retail stores and more than 85 brands, the company serves countless shoppers worldwide, supported by a multicultural workforce exceeding 27,000 employees.
The company has established a significant footprint in the GCC, including Bahrain, Qatar, Oman, Saudi Arabia, and Kuwait, while expanding into markets such as India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Apparel Group is also preparing to enter emerging markets like Hungary and the Philippines, reflecting its forward-looking vision.
With a diverse brand portfolio spanning the USA, Canada, Europe, Australia, and Asia, Apparel Group offers an omni-channel experience featuring renowned names like Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie's Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This versatility underscores the company's adaptability and broad appeal.
Guided by the vision of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, Apparel Group has experienced remarkable growth over the past two decades, evolving into a global leader in retail. For more information, visit www.apparelgroup.com.
About AppCorp Holding
AppCorp Holding, led by Founder and Chairman Mr. Nilesh Ved, is a multi-billion-dollar transnational holding that, through its flagship company Apparel Group, operates across 14 countries, managing 2,300+ stores and representing 85+ international and homegrown brands with a workforce of 27,000+ employees. The holding has built a diverse portfolio spanning retail, food and beverage, real estate, logistics, healthcare, education, and investment.
For more information, visit https://www.appcorp.ae/#vision
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Gulf Business
5 days ago
- Gulf Business
Dubai shoppers can now turn loyalty points into property investments
Image: Supplied Dubai-based fashion and lifestyle retail conglomerate, Apparel Group has inked a strategic partnership between its flagship loyalty programme, Club Apparel, and PRYPCO Blocks, the Dubai-based fractional real estate ownership platform. The collaboration introduces Spend to Invest, a programme enabling shoppers to convert everyday purchases into steps toward property ownership. Club Apparel, which has grown to nearly four million members in the UAE, has traditionally offered points, personalised rewards, exclusive experiences, and access to a portfolio of fashion, footwear, beauty, and lifestyle brands. Under the new initiative, members can use points earned through purchases to acquire a share in Dubai's property market via the PRYPCO Blocks app. Investments start from Dhs2,000, while members continue to receive Apparel's loyalty programme members can now invest in property through PRYPCO Blocks Sima Ganwani Ved, founder and chairwoman of Apparel Group, said: 'Our mission has always been to enhance the lives of our customers. We have brought them the best in fashion, footwear and beauty, and now we are giving them the chance to turn their rewards into a step towards owning a home. This is about adding real value to their everyday choices and helping them invest in a future that goes beyond shopping.' Amira Sajwani, chairperson of PRYPCO Blocks and founder and CEO of PRYPCO, added: 'This partnership is a game-changer. For the first time, we're bridging the gap between consumer spending and property investing, enabling customers to turn shopping rewards into real estate investments. It's part of our broader mission to democratise property ownership and offer every individual a chance to build wealth through real estate.' The collaboration is positioned as a new model for loyalty programmes, merging fashion, convenience, and investment opportunity, allowing members to enjoy their favourite brands while moving closer to home ownership. Read:
Zawya
7 days ago
- Zawya
Apparel Group's Club Apparel partners with PRYPCO Blocks to transform shopping rewards into property ownership
Dubai, UAE – Apparel Group, a global fashion and lifestyle retail conglomerate based in Dubai, has announced a strategic partnership between its flagship loyalty programme, Club Apparel, and PRYPCO Blocks, the Dubai-based fractional real estate ownership platform. Together, they are introducing Spend to Invest, a new way for shoppers to turn their everyday purchases into a step towards owning a home. Club Apparel has been more than a platform to collect points. In the UAE alone, it has built a community of almost 4 million members who enjoy personalised rewards, exclusive experiences, and direct access to some of the most loved fashion, footwear, beauty and lifestyle brands in the world. Now, with Spend to Invest, members can shop their favourite Apparel Group brands and use the points they earn to buy a share in Dubai's vibrant property market through the PRYPCO Blocks app. Starting from as little as AED 2,000, they can begin building equity while still enjoying all the instant rewards they know and love. Sima Ganwani Ved, Founder and Chairwoman of Apparel Group, also commented: 'Our mission has always been to enhance the lives of our customers. We have brought them the best in fashion, footwear and beauty, and now we are giving them the chance to turn their rewards into a step towards owning a home. This is about adding real value to their everyday choices and helping them invest in a future that goes beyond shopping.' 'This partnership is a game-changer,' said Amira Sajwani, Chairperson, PRYPCO Blocks and Founder and CEO of PRYPCO. 'For the first time, we're bridging the gap between consumer spending and property investing, enabling customers to turn shopping rewards into real estate investments. It's part of our broader mission to democratize property ownership and offer every individual a chance to build wealth through real estate.' This partnership changes what it means to be part of a loyalty programme. It blends style, convenience and opportunity, allowing members to enjoy the brands they love today while moving closer to one of life's biggest dreams, owning their future home. Direct Link 'Spend to Invest': About PRYPCO Blocks PRYPCO Blocks is a Dubai-based real estate investment platform offering access to fractional ownership in professionally managed rental properties. Through PRYPCO Blocks, investors can buy fractions (Blocks) of income-generating properties and receive monthly rental payouts. Led by Amira Sajwani, who is the Managing Director of Sales and Development at DAMAC Properties, Co-Founder and COO at Amali Properties, and a Shark on Shark Tank, the platform is regulated by the Dubai Financial Services Authority (DFSA). With PRYPCO Blocks, investors from over 200 countries can invest in Dubai's top rental properties from just AED 2,000. About Club Apparel Club Apparel is the GCC's most rewarding app-based loyalty programme and the official loyalty initiative of Apparel Group, the region's leading fashion and lifestyle retail powerhouse. With Club Apparel, members can earn up to 15% back in rewards that can be redeemed seamlessly across a wide network of international brands and stores. The programme offers a wholesome and elevated shopping experience, packed with benefits such as exclusive offers, early access to sales, personalised promotions, and convenient in-app access to rewards. Designed to enrich every customer journey, Club Apparel connects shoppers to a dynamic world of fashion, footwear, food & beverage, and lifestyle – all under one unified digital ecosystem. Whether shopping for global fashion favorites or everyday lifestyle essentials, members are consistently rewarded for their loyalty. About Apparel Group Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,300+ retail stores and 85+ brands on all platforms while employing over 27,000+ multicultural staff. Apparel Group has not only established a strong presence in the GCC – Bahrain, Qatar, Oman, Kingdom Of Saudi Arabia & Kuwait but also strategically expanded its reach to thriving markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Moreover, the company has set clear strategies to venture into promising emerging markets such as Hungary and the Philippines, showcasing its forward-thinking approach. Apparel Group has curated a diverse portfolio of brands, offering an omni-channel experience. These brands, originating from the USA, Canada, Europe, Australia, and Asia, include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie's Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This diverse range reflects the company's versatility and adaptability. Apparel Group owes its impressive growth to the vision and guidance of its owners: Founder and Chairwoman Sima Ganwani Ved and Nilesh Ved, both have taken the company from strength to strength since its inception in the last two decades.
Arabian Business
09-08-2025
- Arabian Business
Middle East's 1st standalone Martha Stewart store opens in Dubai
Apparel Group has unveiled the first standalone Martha Stewart store in the Middle East, at City Centre Mirdif, Dubai. This launch, in partnership with global brand accelerator Marquee Brands, marks a significant milestone in Martha Stewart's global retail expansion. The new store offers shoppers an immersive home and lifestyle experience featuring an extensive range, including Kitchenware Dining essentials Bedding Bath Fragrance Home décor Martha Stewart store in Dubai The range is curated to embody Martha Stewart's signature aesthetic of elegance and modern living. This debut follows successful Martha Stewart store openings at Dubai Hills Mall and Mall of the Emirates, completing a trio of Martha Stewart retail destinations now available across Dubai. Further regional expansion is planned for 2026, with new stores set to open in India, Kuwait, and Saudi Arabia. Neeraj Teckchandani, CEO of Apparel Group, said: 'We are proud to bring the world of Martha Stewart to the Middle East. This launch reflects our commitment to partnering with globally respected brands and delivering exceptional retail experiences to our customers. 'Martha's approach to quality, design, and elevated living aligns perfectly with our vision for the region.' Heath Golden, CEO of Marquee Brands, said: 'This marks a major milestone for Marquee and the Martha Stewart brand. For the first time, consumers can step into a physical space dedicated entirely to Martha's vision of living well. 'These stores are not just points of purchase—they're destinations for discovery, inspiration, and exceptional design.'
