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Adidas holds back on profit upgrade due to tariff uncertainty

Adidas holds back on profit upgrade due to tariff uncertainty

Business Times29-04-2025

[LONDON] German sportswear maker Adidas held back on Tuesday (Apr 29) from raising its 2025 financial forecasts despite strong first-quarter results, saying the uncertainty around US import tariffs was making it difficult to make predictions and plan.
CEO Bjorn Gulden said that 'in a normal world' the company would have hiked its revenue and profit guidance after last week's quarterly results, but tariff uncertainty prevented it from doing so.
Adidas expects the blanket increase in US tariffs to eventually cause price increases across all its products, but said it was currently impossible to quantify those or to establish the likely impact on US consumer demand, highlighting the paralysis caused by trade uncertainty.
Adidas has already reduced exports of China-made goods to the US to a minimum but is still 'somewhat exposed' to much higher US tariffs on Chinese goods, Gulden said, though it is unclear how long those might remain at the current level.
'Given the uncertainty around the negotiations between the US and the different exporting countries, we do not know what the final tariffs will be. Therefore, we cannot make any 'final' decisions on what to do,' Gulden said.
Unexpectedly high US tariffs on South-east Asian countries such as Vietnam and Indonesia, announced at the start of this month, but paused until July, blindsided sportswear brands, which make most of their sneakers and clothing there.
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As tariffs raise the cost of doing business, Adidas said it would strive to ensure US retail partners and consumers get product 'at the best possible price', adding it would try to compensate for uncertainty in the US by boosting its performance in the rest of the world.
First-quarter sales rose 14 per cent in Europe and 13 per cent in Greater China, and were up 26 per cent in Latin America. Sales in North America increased just 3 per cent, which Adidas said was due to the phase-out of its Yeezy sneaker line.
While sticking to its full-year guidance, Adidas said the range of possible outcomes was wider now and uncertainty could put negative pressure on its results later in the year.
Adidas expects currency-neutral sales for 2025 to increase at a 'high-single-digit' rate (between 5 per cent and 9 per cent) and operating profit to rise to between 1.7 billion euros (S$2.5 billion) and 1.8 billion euros.
Sales of running shoes and clothes improved in the first quarter, Adidas said, as it tries to better compete against newer brands like On and Hoka that have gained in popularity at the expense of Nike, Adidas, and Puma.
Adidas shares were flat in early trade. REUTERS

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Putien's founder Fong Chi Chung on his humble beginnings, giving back and the value of an egg
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CNA

time5 hours ago

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Putien's founder Fong Chi Chung on his humble beginnings, giving back and the value of an egg

Off the coast of Putian city in China's Fujian province, we bobbed along on a boat together with Putien's founder Fong Chi Chung. We'd just admired the thriving yellow croaker fish and oyster farms from which the Putien restaurants in Singapore and all around Asia get their fresh produce, as part of a tour that Mr Fong was giving of his hometown. The restaurants, numbering more than 100, may be named after the Chinese city, but awareness of Putian as a place or destination is low. It is not on the usual tourist maps and few people have an understanding of what it is like. Although Mr Fong lives in Singapore and is a naturalised citizen, he sources produce from Putian for his restaurant chain. Known to everyone – workers and reporters alike – as 'Uncle Fong', the 57-year-old also leads the occasional private tour for people of Hinghwa descent, or to show the media what the area has to offer. At one point, he gestured to the wild, hilly islands surrounding our boat. 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He had at least five or six rescued animals, either pedigrees given up by previous owners or strays that, 'thanks to fate', found their way to his home. In his front driveway, under a massive celebratory tent, there were at least 20 tables, a stage for song-and-dance performances and live calligraphy demonstrations by his artist friends. There were rows of live cooking stations featuring the best of Putian's gastronomical delights and all manner of libations, from Chinese yellow wine to not-for-sale vintages from billionaire Jack Ma's winery in Bordeaux, France. Even the mayor of Putian was in attendance. It couldn't have been more different from his childhood home. Mr Fong, the youngest of four children, said to me as we chatted in his garden: 'I was born in this very village. 'We were very, very poor. I shared a room with my grandmother, so I was very close to her. "At home, the best food we had was eggs from our chickens. The value of each egg was about 12 cents. They were so precious that we never ate them. Even as her grandson, I was never allowed any. But, when we had guests, she never hesitated to cook them eggs in sugar syrup.' One day, he recalled, a guest from abroad came to visit. His grandmother cooked four eggs for the guest. 'I said, 'Grandma, please cook just one more for me'. She said, 'You can have the leftovers'. "Usually, guests ate one or two eggs, said they were full and left the rest for the children. But, this guest, being from overseas, didn't know this. When the guest ate the fourth egg, I started bawling.' As a restaurateur today, his grandmother's way of hospitality stays with him. 'That principle influenced me deeply. Give the best to the guests,' he said. 'I always tell my workers very simply, 'Be nicer to the guests'. Then, you don't need standard operating procedures. Everyone should just be nice in their own way.' THE YEARS HAVE PASSED "VERY QUICKLY" This year, in October, Putien will celebrate its 25th anniversary. A quarter of a century in Singapore's tough dining scene surely means the business must be doing something right. However, Mr Fong looked blank when, back in Singapore, over the course of tea at his black-and-white bungalow, I asked if he was planning to celebrate this milestone. 'Is it our 25th anniversary?', he wondered. He hadn't realised it. 'Every day is full, so, I don't think much about it,' he said with a chuckle as he brewed some tieguanyin tea leaves at the table. 'But speaking of how our first day of business really was 25 years ago – recently, I was going through some old photos and thought, 'Wow, I was so young!' "It has been good. I pour myself into it and I love it. So, these 25 years have passed very quickly and happily.' When Putien first started operating in a coffee shop, there were about 30 dishes listed on an A3-sized piece of paper, Mr Fong recalled. 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During that time, I learned that the city is famous for being the birthplace of a sea goddess named Mazu, who has been worshipped for a thousand years. The city is also for its private hospital industry and for being the fake-sneaker capital of the world. I continued to learn even more through Mr Fong. The people of Putian are known for being hardworking due to the land's meagre resources. 'We have nothing special compared to neighbouring Fuzhou and Quanzhou. Land is scarce. So, out of necessity, people have to focus on survival,' he said. "To be honest, 'Putian's reputation in China is not very good. Online commentators write, 'You mean such a good brand can come out of Putian?' What they are saying is, Putian people only care about making money." In Mr Fong's mind, there's no doubt that while his restaurant chain has built its name on specialising in the food of Putian, Putien is a Singapore brand. FROM PUTIAN TO THE WORLD, VIA SINGAPORE In 2007, officials from trade agency Enterprise Singapore, then known as Spring Singapore, approached him after a meal at the original Putien eatery. 'I said, 'Huh? The Singapore government is looking for me?'" What the government agency wanted was to present an offer to help the business expand, by linking it up with brand and management consulting services. 'The consultants said, 'We'll help you build your brand like MacDonald's and KFC'. "I started imagining Putien staff members in uniforms like MacDonald's employees.' With a few hundred thousand dollars in grants, Putien opened two more outlets the following year. 'So, is it a Singapore brand? Of course, it is. We started in this market and we had the help of the Singapore government. That gave us the opportunities. If not, we'd have one restaurant and it might have done good business, but it might also have closed down when I got old,' he said. There is, however, no Putien restaurant in Putian, even though the city's government had asked him to open one there. Elsewhere in Chinese cities such as Shanghai, Beijing and Guangzhou, his restaurants are located in "the best shopping centres'. 'Lor mee and bee hoon are everywhere in Putian. There's no point in opening there,' Mr Fong said. Putien has built its success on the home-style food of the Putian people, but until just recently, 'Putian people would never serve Putian food at feasts", he added. "They would serve Cantonese food instead, because Putian food is peasant food.' His view is that if you don't know the food of your own people well, "you are letting subsequent generations down". He mused: 'I was also thinking, as a person, if I'm able to do one thing that's meaningful in my life, I'd be happy. How do you define meaning? It's not about doing business and making money ... in my mind, I wanted to bring Putian to the world." 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The COVID-19 pandemic, for instance, was "a period of daily nightmares". He was thinking if the whole company might collapse in three months. After the pandemic now, it hasn't been good either because there is so much competition. "Recently, my hair has been going white,' he exclaimed. Eating into the "China food" pie are Xiang Xiang Hunan Cuisine and Yun Nans, for example, not to mention the popular brand Haidilao, as well as the numerous eateries specialising in hotpot and mala meals. Mr Fong is not just head of Putien, he also oversees two Uncle Fong Hotpot restaurants and Sam Leong Street Chicken Rice. The key is to keep challenging oneself to evolve, he said. 'In business, you should never say, 'I'm doing well. I'm making money. I've opened so many outlets. This business will be mine for generations'. "I think that's an immature way of thinking. When time leaves you behind, it won't even stop to say goodbye.' How many people remember the Four Heavenly Kings of Singapore restaurants, he asked. 'When I first arrived in Singapore 25 years ago, they were the four famous chefs at four big restaurants. Why aren't they around today? "Hong Kong used to have massive, grand restaurants where everyone would go for breakfast and eat dim sum and drink tea with their morning newspapers. They flourished so much that it became a way of life for Hong Kong residents. Now, not even one is left. 'The worst thing for a restaurant is to be eliminated by natural selection. If you don't evolve with the times, you get left behind." He added: "Who knows, in two decades, people won't be dining like they do now and they won't go to our restaurants any more. The model has to change. Put yourself in danger. Challenge yourself.' In August last year, for example, Putien did just that by famously rolling out its 'no GST and no service charge' policy, such that it did not raise menu prices. 'In one month, we took in S$1 million less,' he said, likening the move to 'chopping off my own limbs". The left arm was the Goods and Services Tax (GST) and the right arm was the service charge. However, he also thought that if he did not do that, another brand might rise and go for his neck, he added. "I'd better cut off my own arms first.' His strategy worked and patrons were elated. Many old customers returned to support the restaurant chain. "If we don't have a good relationship with customers, they will go elsewhere. We keep thinking about how we can cultivate a warm relationship with our customers,' he said. The business lost money for nearly five months and in the end, the solution was to raise productivity. 'Could we put more effort into choosing products? Could we be less wasteful in the kitchen? At times, the workers outnumbered the customers in the restaurant, which was wasteful. "In business, they say, you really have to wring the towel dry.' With the adjustments, from the start of this year, the business has been "making money and more than before", he added. His point was that by improving team productivity, each outlet made more money and each employee got more money. To be a successful and happy restaurateur, you cannot look at it as just a business, Mr Fong said, adding that if he did, it would be easy to close shop and "not work so hard" once the business stopped being profitable and the market was not good. 'I see it as a responsibility. If you close down, so many people will have to look for new jobs. And guests who love the food will be very sad.' He also cannot bear the thought of long-time regular customers saying that Putien is getting more expensive. "They should feel that Putien is still the same Putien they knew 20 years ago.' Mr Fong's two sons, aged 31 and 33, are both involved in running Putien. "Sometimes, I think, 'Why are my two sons so stupid?' They've joined me in this business. It's so difficult. Why don't they do something else? "But they are like me. They enjoy it. They have had an emotional connection to the restaurant since they were young.' As to whether he has thought about retiring and letting his sons take over, Mr Fong said it is not something he "dares to do" now given the market conditions. It would be an "irresponsible" move. There is also the sense that it can be a frightening prospect. "What's there to do after retirement? You can't drink all day. Your body won't be able to take it.' He might, when the day comes, take up painting again. He studied art before graduation and although the walls of his home are adorned with art pieces, none of the paintings are his. In case you are wondering, he does eat frequently at his own restaurants and also at high-end restaurants, but during his time off, his first choice is to tuck into hawker food. 'Every food court has good food,' he said, listing bak kut teh (pork bone soup), Hainanese chicken rice and laksa (noodles in spiced coconut milk broth) as his top three favourite dishes. 'A good friend took me to Katong to try a laksa he liked, but I prefer the one at Jalan Besar.' In his free time, he'll also play with his pet cats and dogs, and he has several in Singapore. Most were given up by other pet owners and taken in by him. 'When I'm away from Singapore, I insist the people at home send me pictures of my pets every day. Cats are more complex creatures. Dogs are just focused on their owners. I don't particularly train them. Just be kind to them and it's enough. "Just by looking into my eyes, they can tell what I want with more accuracy than people.' For now, though, an idyllic life isn't on the cards. Instead, he's turning his focus towards bringing established food-and-beverage brands from China into Singapore, including 'China's best dumplings, China's best fast food and China's best dim sum'. 'In China, everyone knows that if you go to Singapore, you have to look for Uncle Fong. I used to just focus on Putien but now, I think I can do this," he said. 'I think I've done enough in 25 years. I've done something meaningful. I've raised the profile of my hometown. I've helped many farmers. I've helped people learn to run restaurants. And I've brought Putian to prominence.'

Scope of each country's defence no longer so neatly defined: Chan Chun Sing
Scope of each country's defence no longer so neatly defined: Chan Chun Sing

Straits Times

time7 hours ago

  • Straits Times

Scope of each country's defence no longer so neatly defined: Chan Chun Sing

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'And I'm sure China, in its own time, will also want to reach out to the rest of the that we minimise the chances of misunderstanding.' To a question by a Chinese media outlet that mentioned Singapore's 'balancing act' between China and the US, Mr Chan said that is not the Republic's approach. 'Singapore is not trying to balance anybody, and we are also not the interlocutor (between other countries),' he said. Instead, Mr Chan said it sees itself as an open and inclusive platform that allows people to come together for frank and honest conversations. 'Where it's appreciated, we will also share with our partners our perspectives, our interpretations, and likewise we appreciate our partners sharing with us their perspectives and their interpretations of events,' he added. Mr Chan said one point that came up during the lunch was the importance of trust, without which it will be difficult for countries to work together on matters of defence. 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