Leica can now style your iPhone photos to mimic a pro photographer
Artist Looks, like the other color and black-and-white looks in Leica's app, are essentially one-click filter presets for easy photo editing. It's the first time Leica Camera has collaborated with a pro on looks designed to mimic their personal aesthetic. In Williams's case, his Artist Look is lightly inspired by Kodak Tri-X film, converting your color photos to black and white — with the white point shifted a touch to make the whites slightly off-white and yielding a more vintage warm-tone feel.
The Leica Lux app update version 1.7 on the iOS App Store will offer the Greg Williams look for Lux Pro account subscribers paying $6.99 per month or $69.99 annually, or included for anyone who buys Leica's phone grip that now costs $625 post-tariffs.
The Lux app is Leica's dedicated camera app for iPhones, allowing free and paid users to take smartphone pictures with a bit of Leica's color science. In addition to a selection of Leica-tuned photo filters like Classic, Chrome, and one based on the vintage Leica I Model A camera, the app also offers some signature looks taken from specific Leica lenses. The in-app 'lenses' are essentially portrait mode processing recipes modeled after lenses like the 50mm f/1.2 Noctilux or a 35mm f/1.4 Summilux.
Leica is also releasing an update to its Fotos app that allows owners of the Leica Q3, Q3 43, SL3 and SL3-S to download the Greg Williams look directly into their cameras. And if you don't have one of those newer models, the Fotos app can apply the filter to JPG files shot with any Leica with Wi-Fi that can upload images to the app. There's no paywall for the Artist Look in the Fotos app, other than the barrier to entry of owning an actual Leica.
Photo filters and film recipes are nothing new to mobile photography or users of Fujifilm cameras. While Fujifilm leans on its own film stocks for reference in its popular X100 line, other camera-makers typically go the standard route (vivid, neutral, etc.) or get creative, like Panasonic's Lumix S9 camera and its many custom profiles. This new way of leaning on a pro photog's own style is certainly novel. It might be cool to see some iconic Leica photographers get their own Artist Look, if I'm ever strolling down the street and feeling a little Elliott Erwitt-y. Though, I imagine some pros may charge a pretty penny to cop their style.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Business Insider
3 hours ago
- Business Insider
Why Morgan Stanley Increased Its Apple (AAPL) iPhone Production Estimate
Investment firm Morgan Stanley (MS) recently increased its estimate for Apple's (AAPL) iPhone production in the September quarter by 8%. Indeed, it is now forecasting 54 million units instead of 50 million for the tech giant. This change is due to stronger-than-expected iPhone sales in the June quarter, which brought inventory levels below normal and opened up more room for restocking. Analysts led by Erik Woodring highlighted that the increased production is focused entirely on the upcoming iPhone 16 and iPhone 16 Pro Max, with each contributing an extra 2 million units. Elevate Your Investing Strategy: Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence. Interestingly, the team at Morgan Stanley is becoming more optimistic about Apple overall. In fact, it believes that many of the same positive trends from last year are still in place, such as longer iPhone upgrade cycles, strong demand buildup, and new product designs in the pipeline. It also notes that the peak risks from tariffs have likely passed. Additionally, Apple hasn't raised prices for its Services segment in two years, which is something the analysts view as an underused strategy that could drive future growth. As a result, they believe that earnings estimates are likely to trend higher, which historically has led to rallies for Apple stock. Looking further ahead, the analysts kept their iPhone 17 production forecast unchanged at 80 to 85 million units for the second half of Calendar Year 2025. This range is slightly below or roughly in line with the 84 million new-model iPhones produced in the second half of 2024. They also noted that iPhone production in the December quarter tends to be more volatile than in the September quarter. Indeed, excluding the COVID years (2020 and 2021), December builds have fluctuated from 35% to 71% higher than the previous quarter. Is Apple a Buy or Sell Right Now? Turning to Wall Street, analysts have a Moderate Buy consensus rating on AAPL stock based on 16 Buys, 11 Holds, and one Sell assigned in the past three months, as indicated by the graphic below. Furthermore, the average AAPL price target of $239.18 per share implies 3.5% upside potential.
Tom's Guide
6 hours ago
- Tom's Guide
iPhone 17 Air — here's where Apple can succeed where Samsung failed
Samsung intended to start a revolution when it launched the Galaxy S25 Edge not long ago, but the reality is that the phone turned out to be underwhelming. I've been using it for more than two months now, and given my experience with the ultra-thin phone, Apple certainly has the opportunity to steal its thunder with the iPhone 17 Air. It's one of the many new iPhones tipped for reveal at an upcoming rumored Apple September event. The iPhone 17 Air could end up being the most compelling model the company introduces in years. I've been keeping tabs on all the rumors and leaks, so while it's unlikely we'll see dramatic changes between now and its reveal, there are still ways Apple could make it a more compelling thin phone. I know there are areas where we could see compromises, but I'll explain how the iPhone 17 Air could still succeed where the Galaxy S25 Edge failed. Here's how. Since I'm a camera guy, I'm most interested in the cameras rumored to accompany the iPhone 17 Air — or should I say, camera? While I'm a bit forgiving about Apple's decision to give the iPhone 16e a single rear camera, it feels wrong to do it with the iPhone 17 Air. So far, the rumors suggest that it will have a single 48MP camera on the back, which isn't appetizing when you're used to a triple camera setup. This might be an area where I could say the Galaxy S25 Edge is better than the iPhone 17 Air, but Apple can still surprise us. That's because I need to just look back at my 200 photo shootout between the iPhone 16e and Pixel 9a, like the side-by-side shot above. Even though the iPhone 16e narrowly lost, it did impress me for its strong telephoto and dynamic range performances. It's proof of Apple's excellent image processing with its iPhones, so it could do the same for the iPhone 17 Air. Another thing worth pointing out is all the leaked images and renders of the iPhone 17 Air. The back of the phone shows a prominent camera bar that spans one side to the other, which could lead me to suspect that there could be a larger sensor in there — perhaps the same one for the iPhone 17 Pro and 17 Pro Max. If so, that would give it more leverage. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. The only thing it would lack is an ultrawide, but I wouldn't mind keeping it to just a single camera if its field of view ends up being a smidge wider. There's no denying that the iPhone 17 Air is going to be a remarkable feat of engineering for a modern device. So far, it looks like it's going to be thinner than the Galaxy S25 Edge with rumors of it being as thin as 5.5mm. In comparison, the S25 Edge measures in at 5.8mm. As I've noted in my Galaxy S25 Edge review, the biggest compromise to designing a thin phone is that battery life is dramatically impacted. A thinner phone means less room for a battery, subsequently resulting in a much shorter battery life. However, Apple could squash any battery drain concerns with the iPhone 17 Air — by looking at what the current iOS 26 beta offers. Apple's latest iPhone software has a ton of features, but one that's overlooked is the new adaptive power mode. I suspect this could be the answer to addressing any anxiety about its battery endurance, by dynamically adjusting the phone's performance to get more juice out of the battery. Plus, I think the A19 Pro chip rumored to power the iPhone 17 Air would be power efficient enough to hopefully make it last longer than the standard iPhone 17. I'm hoping that the iPhone 17 Air ends up taking the same $899 price point that the current iPhone 16 Plus holds in Apple's lineup. However, I'm not as optimistic about that given the price of the Galaxy S25 Edge and Galaxy Z Fold 7. There are rumors that the iPhone 17 Air could end up being even more costly than the iPhone 17 Pro Max. Hopefully, that's not true because it would have an even tougher time convincing people (myself included). Realistically, Apple could fit the Air in between the iPhone 17 Pro and 17 Pro Max — which would put it at $1,099, assuming Apple maintains its pricing structure from before. This would put it in direct competition with the Galaxy S25 Edge, but a higher price point still wouldn't make it a dealbreaker. Even though I'm all about the best cheap phones, I would be shocked if there aren't deals for the iPhone 17 Air at launch to bring down its price. Nearly every major carrier will offer some kind of deal because that's been their standard procedure with every major phone release. Take the iPhone 16 Pro Max last year when it dropped down in price to a penny less than a month after its launch. Sure, you'll have to sign off on some sort of phone plan, but the end result was getting a new iPhone on the cheap. This could happen for the iPhone 17 Air, so I'm not too worried about a higher price point. It would only really affect those buying the phone outright. Follow Tom's Guide on Google News to get our up-to-date news, how-tos, and reviews in your feeds. Make sure to click the Follow button.
Time Business News
9 hours ago
- Time Business News
iPhone App Development Company in Los Angeles
The demand for innovative mobile solutions has skyrocketed in recent years, and 2025 is no different. With Apple's continuous evolution of the iOS ecosystem, businesses are shifting focus towards delivering high-quality mobile experiences. It ensures innovative, high-quality solutions that set your brand apart. The game-changing move your brand needs in Los Angeles. Working with an iOS app development specialist ensures your app adheres to Apple's rigorous quality standards and stands out in today's competitive marketplace. For companies in Los Angeles, the technology hub offers immense opportunities for iOS-focused innovation. 2. Why Los Angeles is a Hotspot for Mobile App Development Los Angeles is not just home to Hollywood; it's rapidly becoming a thriving hub for technology, startups, and innovation. The city's creative environment, diverse industries, and large pool of tech talent make it an ideal location for building cutting-edge mobile applications. An app development company los angeles benefits from close proximity to clients, strong networking opportunities. Access to a wide range of creative professionals — from UI/UX designers to seasoned iOS engineers. 3. Understanding iOS App Development iOS app development refers to creating mobile applications exclusively for Apple devices like the iPhone, iPad, and Apple Watch. The process uses tools like Xcode, Swift, and Objective-C to create secure, high-performance apps packed with rich features. For businesses aiming to make an impact in the premium market segment, iOS app development services provide unmatched quality, scalability, and customer engagement potential. 4. Role of a Professional iOS App Development Company A professional ios app development company doesn't just code an app; it offers end-to-end solutions. Every stage — from market research and UI/UX design to backend development and App Store launch — is handled by experienced specialists. The result? A polished, reliable, and innovative app that aligns perfectly with your brand's vision and customer expectations. 5. iPhone Application Development – The Process iPhone application development involves multiple stages to ensure quality and performance: Idea & Conceptualization – In this stage, market research is conducted to understand the needs of the target audience, and the app's core features are defined to set a clear direction for development. Wireframing & UI Design – The basic structure and flow of the app are created, focusing on intuitive navigation and a visually appealing interface design. Development & Integration – The approved design is transformed into a functional application, a robust architecture is built, and necessary APIs or third-party services are integrated. Testing & Quality Assurance (QA) – The app's performance, usability, and security are tested, and any bugs are identified and fixed to ensure a flawless user experience. Deployment & Support – The app is published on the App Store, followed by post-launch support that includes updates, maintenance, and performance optimization. 6. Custom iOS Application Development Not all businesses are the same — and neither should their apps be. Custom iOS application development focuses on building apps tailored to unique business needs. This ensures better functionality, user experience, and long-term ROI. From specialized features for e-commerce to HIPAA-compliant healthcare apps, customization opens endless possibilities. 7. iOS Mobile App Development Services Portfolio An advanced iOS mobile app development services portfolio often includes: Native iOS Apps – Apps developed for Apple devices using languages like Swift or Objective-C ensure seamless hardware integration, smooth performance, and an exceptional user experience. Hybrid iOS Apps – By leveraging cross-platform frameworks like React Native or Flutter, developers can create apps. By employing one codebase, they function seamlessly on iOS and Android, reducing development time and costs. AR/VR Integrated Apps – Applications that utilize Augmented Reality (AR) and Virtual Reality (VR) technologies to create immersive, interactive user experiences, widely used in gaming, education, and retail. IoT-Enabled Apps – Apps that seamlessly connect with Internet of Things (IoT) devices, providing advanced functionalities for smart homes, healthcare monitoring, and industrial automation. 8. Choosing the Right iPhone App Development Company in Los Angeles Finding the right iphone app development company requires evaluating: Portfolio & Case Studies – A company's past projects and case studies provide clear evidence of its design quality, level of innovation, and industry expertise, helping in the decision-making process. Client Feedback – Reviews and testimonials from previous clients give insights into the company's reputation, professionalism, and project delivery standards. Technical Expertise – Mastery of skills, tools, and technologies within the development team ensures they can successfully handle complex, scalable, and high-performance projects. 9. Mobile App Development Company in Los Angeles – Benefits Partnering with a mobile app development company in los angeles provides several advantages: Local Market Understanding – In-depth knowledge of Los Angeles' consumer behavior and industry trends enables developers to create perfectly tailored strategies for your target audience. Face-to-Face Collaboration – Physical meetings and direct communication speed up decision-making, reduce misunderstandings, and ensure smooth project execution. Networking Opportunities – A local presence provides easy access to investors, accelerators, and major tech events, helping to drive business growth and foster valuable partnerships. 10. iOS App Development Trends in 2025–2026 The future of iOS application development services will be shaped by: AI-Driven Personalization – Apps leverage Artificial Intelligence to deliver customized content, product recommendations, and seamless experiences based on user behavior, preferences, and usage patterns. Augmented Reality – Using AR technology, apps create interactive 3D visuals for shopping, gaming, and education. That blend seamlessly with the real-world environment. Wearable Integration – Applications designed for Apple Watch and other health devices offer fitness tracking, health monitoring, and instant notifications. 5G-Optimized Apps – By utilizing high-speed 5G connectivity, apps deliver faster data transfer, ultra-low latency, and real-time interactive features. 11. Custom iPhone App Development Services for Different Industries Custom iPhone app development services are transforming industries: Healthcare – Through HIPAA compliance, applications ensure. E-commerce – Apps offer personalized shopping experiences with secure payment integrations, providing customers with a fast, smooth, and engaging online buying journey. Entertainment – Streaming platforms and interactive gaming apps deliver high-quality content, real-time interaction, and immersive entertainment experiences to users. 12. Cost Factors for iOS App Development in Los Angeles The cost of mobile app development los angeles varies depending on: Complexity – An app's cost primarily depends on its size and complexity. Features & APIs – Adding advanced features like payment systems, GPS tracking, AI solutions, and external integrations impacts the development cost and timeline. Post-Launch Support – Regular updates, bug fixes, and performance optimization ensure. The app remains compatible with the latest OS versions and consistently delivers the best user experience. 13. iPhone App Development Services – Post-Launch Support iPhone app development services don't end at launch. Ongoing support includes: Performance Monitoring – The app's speed, stability, and responsiveness are continuously tracked to detect and resolve any issues promptly. Bug Fixes & Updates – Regular patches and feature updates keep. The app secure and ensure full compatibility with the latest iOS versions. Marketing Support – App Store Optimization (ASO), targeted ad campaigns, and promotional strategies are used to boost the app's visibility and increase downloads. 14. Mobile App Development in Los Angeles – Future Opportunities The future of mobile app development in los angeles is bright with emerging opportunities in: Smart City Apps – These applications are designed to efficiently monitor and manage urban infrastructure, traffic management, waste disposal, and public services. Making city operations smarter and more citizen-friendly. EdTech – Interactive learning platforms provide schools, colleges, and online learners with engaging lessons, real-time collaboration tools, and personalized study experiences. Fintech – AI-powered, secure financial apps streamline banking, payments, and investments, enhance fraud detection, and deliver personalized financial insights. 15. Conclusion Choosing the right iphone application development company or a mobile app development company los angeles. The difference between an app that fades away and one that dominates the App Store. With the right team, your business can harness iOS technology. Keep a competitive advantage for many years to come, not just in 2025. TIME BUSINESS NEWS
