BLACKPINK Shares Edgy ‘JUMP' Music Video Teaser After Debuting Song at DEADLINE Tour Kickoff
In the 30-second clip, viewers are guided around a cityscape rife with glamorous billboards devoted to each of the band's members: ROSÉ, LISA, JENNIE and JISOO. As an electronic dance beat ramps up in intensity, the camera then zooms in on a brick wall showcasing a mural of BLACKPINK, with each of the four real-life performers standing against their painted counterparts in edgy black outfits.
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Right as ROSÉ turns to look directly into the lens, the visual cuts. Pink text then reveals that the full music video — and presumably the song — will drop at midnight ET on Friday (July 11).
BLACKPINK hasn't shared new music since 2023's 'The Girls,' which the foursome released specially for Blackpink The Game. Before that came 2022 album Born Pink, which topped the Billboard 200.
In the years since dropping their last LP as a band, ROSÉ, LISA, JENNIE and JISOO have spent some time apart working on solo projects. Their break finally ended, however, on Saturday (July 5) with the kickoff DEADLINE World Tour concert at Goyang Stadium in South Korea, during which they gave 'JUMP' its live debut before performing the song a second time toward the end of the show.
Following two performances in Goyang — the second of which BTS' j-hope attended — BLACKPINK will now spend most of the rest of 2025 traveling through different cities around the world. The foursome's next DEADLINE shows will take place July 12-13 at SoFi Stadium in Los Angeles.
The ladies have also teased that more new music will follow on the heels of 'JUMP.' Watch the song's video teaser above.
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