Surya Roshni with an investment of Rs 25 Crores, enters into Wires & Cables Segment with Turbo Flex Range
The newly introduced wires are available in two variants: the Turbo Flex – FR (Flame Retardant) and Turbo Flex Green - FRLSH (Flame Retardant Low Smoke and Halogen), a RoHS (Restriction of Hazardous Substances) -compliant, eco-conscious wires built with superior safety features, a robust standard offering engineered for everyday reliability. Available in seven vibrant colors — Black, Red, Blue, Green, Grey, White and Yellow — these wires meet the growing demand for both functional safety and aesthetic alignment in residential and industrial wiring setups. The high insulation resistance (HIR) properties make these wires a trusted choice in markets increasingly conscious of both safety and sustainability.
With a firm emphasis on safety, the Turbo Flex range from Surya is PVC insulated, boasting resistance to extreme heat and ensuring uninterrupted performance even in critical conditions. Each wire is tested and rated for 1100 volts, making it highly suitable for household applications as well as commercial electrical systems. Whether it's a fan, light fixture, or appliance, these wires promise peace of mind through their superior insulation and heat resistance.
Engineered and manufactured entirely in-house at Surya's state-of-the-art Malanpur facility, the Turbo Flex wires are rigorously tested for current carrying capacity and offer high insulation resistance, anti-termite and anti-rodent protection, 101% Copper Conductivity with 99.97% copper purity. The wires are available in sizes 0.75 sq mm to 6 sq mm, confirming to BIS certification IS 694:2010. They come in a guaranteed 90-meter length and cater to both light-duty and heavy-duty applications, ensuring versatility for electricians and homebuilders.
With an investment of ₹25 crore in the Wires segment, backed by a nationwide network of over 3 lakh retailers, 2,500 dealers, and the strength of 10,000+ employees, Surya Roshni is ready to power India's homes and businesses.
Speaking on the launch, Padma Shri J.P Agarwal, Chairman – Surya Roshni Ltd, said:
'Our mission has always been to combine trust with technology. Turbo Flex range is more than a wire – it is protection for every home and a symbol of Surya's promise of quality that lasts for generations. With the Turbo Flex wires, we are offering not just another wire, but a promise of safety, strength, installation convenience and sustainability, underlining our commitment to responsible manufacturing.'
Raju Bista, MD – Surya Roshni Ltd, added:
'With the Turbo Flex range, we are setting a new benchmark in the wiring industry – where every metre delivers safety, performance, and value to our customers across India.'
Further, Vasumitra Pandey, CEO – Surya Roshni Ltd said, 'As homes and workspaces become more technologically integrated, the backbone—electrical wiring—must evolve to support it. With Surya, we are delivering not just wires, but a future-ready connection that ensures safety, reliability, and performance for every Indian home and business.'
The product is priced between ₹1500 to ₹10,000, depending on the thickness, making it competitively positioned in a market where brands often compromise quality for cost. Surya's offering bridges the gap by delivering high safety standards with uncompromised quality, all within a highly affordable price range.
A comparative look at existing offerings in the category reveals that while competitors focus on longevity and insulation, Surya's new Wires range adds an extra dimension of visual clarity, eco-certification, and higher thermal stability. The added advantage of color-coded convenience simplifies identification during maintenance, making them ideal for both professionals and DIY users.
With over five decades of consumer trust backing the brand, Surya Roshni's Turbo Flex wires are poised to set a new benchmark for the Indian wiring industry — where safety is not just a feature but a commitment.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Economic Times
2 days ago
- Economic Times
Vikram Solar IPO opens for subscription; GMP at 16%. Should you apply?
Vikram Solar's Rs 2,079-crore IPO opened for subscription on Tuesday and will close on Thursday. The issue consists of a fresh share sale worth Rs 1,500 crore and an offer for sale (OFS) of Rs 579 crore. In the grey market, the stock is commanding a premium of around 16% over the issue price, signaling strong investor interest ahead of listing. ADVERTISEMENT The price band has been fixed at Rs 315–332 per share, with a lot size of 45 shares. At the upper end of the price band, the company is expected to raise about Rs 2,079 crore. Post issue, Vikram Solar's market capitalisation will be in the range of Rs 11,471–12,009 crore. The company's shares are proposed to be listed on both BSE and NSE. Of the net issue, 50% has been reserved for Qualified Institutional Buyers (QIBs), 35% for retail investors, and 15% for Non-Institutional Investors (NIIs).Vikram Solar is one of India's largest solar PV module manufacturers with 4.5 GW of installed capacity. It has shipped over 7 GW globally across 39 countries and counts NTPC, Adani Green, JSW Energy, Azure Power and ACME among its marquee company is expanding aggressively with plans to scale capacity to 15.5 GW by FY26 and 20.5 GW by FY27. It is also diversifying into solar cell manufacturing and battery energy storage systems (BESS). ADVERTISEMENT In FY25, Vikram Solar reported revenue from operations of Rs 3,423 crore, EBITDA of Rs 492 crore, and adjusted PAT of Rs 140 crore. Revenue has grown at a 29% CAGR over FY23–25, while EBITDA and PAT have expanded at 63% and 211% CAGRs, respectively. Unlock 500+ Stock Recos on App SBI Securities has recommended investors to subscribe to the issue. The brokerage notes that while Vikram Solar's margins are currently lower than peers due to limited exports and lack of backward integration, expansion into solar cell manufacturing from FY27 is expected to lift profitability. ADVERTISEMENT At the upper price band of Rs 332, the stock is valued at 85.9x FY25 earnings and 21.4x EV/EBITDA, which is in line with listed peers on an EV/EBITDA brokerage highlights robust domestic demand from government schemes such as PM Surya Ghar Muft Bijli Yojana, PM Kusum, as well as utility-scale and C&I solar capacity additions, as key growth drivers. ADVERTISEMENT JM Financial, Nuvama Wealth Management, UBS Securities India, Equirus Capital and PhillipCapital India are the book-running lead managers, while MUFG Intime India is the registrar to the issue. (Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times) (You can now subscribe to our ETMarkets WhatsApp channel)
Hans India
2 days ago
- Hans India
Surya Roshni with an investment of Rs 25 Crores, enters into Wires & Cables Segment with Turbo Flex Range
Surya Roshni, one of India's most trusted names in lighting, fans, home appliances, steel, and PVC pipes, has forayed into the wires and cables segment with the launch of its new Turbo Flex range — a powerful combination of safety, durability, and versatility tailored for modern households and commercial establishments; Strengthening its position in the electrical solutions market. The newly introduced wires are available in two variants: the Turbo Flex – FR (Flame Retardant) and Turbo Flex Green - FRLSH (Flame Retardant Low Smoke and Halogen), a RoHS (Restriction of Hazardous Substances) -compliant, eco-conscious wires built with superior safety features, a robust standard offering engineered for everyday reliability. Available in seven vibrant colors — Black, Red, Blue, Green, Grey, White and Yellow — these wires meet the growing demand for both functional safety and aesthetic alignment in residential and industrial wiring setups. The high insulation resistance (HIR) properties make these wires a trusted choice in markets increasingly conscious of both safety and sustainability. With a firm emphasis on safety, the Turbo Flex range from Surya is PVC insulated, boasting resistance to extreme heat and ensuring uninterrupted performance even in critical conditions. Each wire is tested and rated for 1100 volts, making it highly suitable for household applications as well as commercial electrical systems. Whether it's a fan, light fixture, or appliance, these wires promise peace of mind through their superior insulation and heat resistance. Engineered and manufactured entirely in-house at Surya's state-of-the-art Malanpur facility, the Turbo Flex wires are rigorously tested for current carrying capacity and offer high insulation resistance, anti-termite and anti-rodent protection, 101% Copper Conductivity with 99.97% copper purity. The wires are available in sizes 0.75 sq mm to 6 sq mm, confirming to BIS certification IS 694:2010. They come in a guaranteed 90-meter length and cater to both light-duty and heavy-duty applications, ensuring versatility for electricians and homebuilders. With an investment of ₹25 crore in the Wires segment, backed by a nationwide network of over 3 lakh retailers, 2,500 dealers, and the strength of 10,000+ employees, Surya Roshni is ready to power India's homes and businesses. Speaking on the launch, Padma Shri J.P Agarwal, Chairman – Surya Roshni Ltd, said: 'Our mission has always been to combine trust with technology. Turbo Flex range is more than a wire – it is protection for every home and a symbol of Surya's promise of quality that lasts for generations. With the Turbo Flex wires, we are offering not just another wire, but a promise of safety, strength, installation convenience and sustainability, underlining our commitment to responsible manufacturing.' Raju Bista, MD – Surya Roshni Ltd, added: 'With the Turbo Flex range, we are setting a new benchmark in the wiring industry – where every metre delivers safety, performance, and value to our customers across India.' Further, Vasumitra Pandey, CEO – Surya Roshni Ltd said, 'As homes and workspaces become more technologically integrated, the backbone—electrical wiring—must evolve to support it. With Surya, we are delivering not just wires, but a future-ready connection that ensures safety, reliability, and performance for every Indian home and business.' The product is priced between ₹1500 to ₹10,000, depending on the thickness, making it competitively positioned in a market where brands often compromise quality for cost. Surya's offering bridges the gap by delivering high safety standards with uncompromised quality, all within a highly affordable price range. A comparative look at existing offerings in the category reveals that while competitors focus on longevity and insulation, Surya's new Wires range adds an extra dimension of visual clarity, eco-certification, and higher thermal stability. The added advantage of color-coded convenience simplifies identification during maintenance, making them ideal for both professionals and DIY users. With over five decades of consumer trust backing the brand, Surya Roshni's Turbo Flex wires are poised to set a new benchmark for the Indian wiring industry — where safety is not just a feature but a commitment.
Hindustan Times
4 days ago
- Hindustan Times
Over 5,500 rooftop solar connections installed in north Delhi
Over 5,500 rooftop solar connections have been installed across North Delhi, Tata Power Delhi Distribution Limited (Tata Power-DDL) officials said on Saturday. The initiative supports the PM Surya Ghar Muft Bijli Yojana and Delhi Solar Policy, helping consumers reduce electricity bills while boosting clean energy adoption, the company said in a statement. The C&I segment contributes the highest energised capacity at 60.969 MWp (megawatt peak), compared to 34.929 MWp from domestic users and 12.565 MWp from others. (AP) The company said that domestic users lead in installations with 3,995 rooftop solar systems, followed by 1,497 in the Commercial and Industrial (C&I) sector and 38 in other categories. But the C&I segment contributes the highest energised capacity at 60.969 MWp (megawatt peak), compared to 34.929 MWp from domestic users and 12.565 MWp from others. The discom said that residential societies are also embracing solar power, with 13 societies in Tata Power-DDL's operational areas installing systems totalling 0.377 MWp. Most opted for setups between 2 kW and 3 kW. A Tata Power-DDL spokesperson said, 'Each kilowatt of rooftop solar generates 100–120 units monthly, allowing consumers to recover costs in three to four years through bill savings.' The total sanctioned load has now crossed 100 MWp. According to the company, government incentives have spurred adoption. Under the PM Surya Ghar scheme, households get ₹30,000 per kW for systems up to 2 kW, with subsidies capped at ₹78,000 for larger setups. Residents also receive up to 300 free units monthly from their solar output. In the scheme, Resident Welfare Associations (RWAs) qualify for ₹18,000 per kW for shared facilities such as lighting and electric vehicles charging, limited to 3 kW per household and 500 kW per RWA. The Delhi Solar Policy adds further benefits, including ₹30,000 capital subsidies and generation-based incentives, the company said. Tata Power-DDL assists consumers with site checks, technical support, and net metering to ease the shift to solar.
