GoPro stock skyrockets 30% - could this be the next meme stock sensation?
GoPro stock (NASDAQ: GPRO) has surged by over 30% in just a day, capturing the attention of retail traders and meme stock enthusiasts alike. With momentum building and speculation spreading across Reddit and Stocktwits, many are now asking—could GoPro be the next big meme stock success story of 2025?
GoPro Stock Price Soars: What Sparked the Rally?
The GoPro stock price exploded nearly 60% over the last two sessions, making headlines across Wall Street and social media. On July 22, shares jumped over 41%, followed by another surge in pre-market trading on July 23, where GoPro stock nearly doubled at one point, peaking around $2.69 before settling back closer to $1.86 as of mid-day.
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This rally came without any major corporate announcement, earnings beat, or new product launch. Instead, the surge appears to be powered by retail trading momentum, fueled by a combination of:
High short interest
(estimated at ~9–10%)
Increased chatter on Reddit (r/WallStreetBets)
and Stocktwits
Meme stock revival movement
, alongside other names like
Krispy Kreme (DNUT)
and
Opendoor (OPEN)
Why Retail Traders Are Flocking to GoPro
1. Short Squeeze Potential
GoPro has a significant short interest, which sets the stage for a potential short squeeze. When retail investors begin buying in bulk, short sellers are forced to cover their positions, driving the price even higher in a feedback loop.
2. Low Price, High Volume
Priced under $3, GoPro stock remains relatively cheap, making it attractive for retail traders looking for low-cost, high-reward opportunities. It also traded over 180 million shares in a single session—an extremely high volume for the stock—indicating widespread interest and momentum.
Live Events
3. Strong Retail Sentiment
Social media platforms are buzzing with GoPro mentions. Traders on Reddit, Discord, and X (formerly Twitter) are touting the stock as a potential "moonshot," often comparing it to past meme darlings like GameStop and AMC.
Is There Any Real Business Catalyst Behind the Move?
Interestingly, GoPro has not released any new business updates or positive earnings results that would justify a 30–60% spike. In fact, the company's fundamentals have been relatively weak:
Revenue has declined since 2022.
The company hasn't posted a consistent profit in recent quarters.
Its once-dominant market position in action cameras has been under pressure from smartphones and competitors.
That said, some investors believe GoPro's undervaluation and brand recognition make it ripe for a comeback—especially if management pivots toward subscriptions or software monetization.
How GoPro Became Part of the Meme Stock Renaissance
The meme stock phenomenon that began in early 2021 has seen a surprising resurgence in mid-2025. Retail investors are once again targeting
highly shorted, low-cap stocks
with brand recognition. GoPro fits the profile perfectly:
Meme Stock Criteria
GoPro's Status ✅
High Short Interest
~9–10%
Viral Retail Buzz
Reddit, Stocktwits trending
Low Share Price
Under $3
Large Trading Volume
Over 180M shares in 24h
Weak or No Catalysts
✔️
This pattern is reminiscent of other meme rallies like Beyond Meat, Krispy Kreme, and even Kohl's—all of which surged earlier this week without traditional news catalysts.
Risks and Warnings: Why GoPro Stock Is a High-Stakes Gamble
While the current buzz around GoPro is exciting, it's crucial for investors to understand the risks involved:
Volatility is extreme.
The stock price can swing wildly within hours, often by double-digit percentages.
No earnings support.
Unlike long-term growth stocks, GoPro is not supported by strong revenue or earnings trends.
Momentum can fade fast.
Meme rallies often lose steam when attention shifts or major investors exit positions.
No insider buying.
There's been no indication that company insiders are buying into this rally, a typical green flag for long-term growth.
Should You Buy GoPro Stock Now?
You might consider buying if:
You're an experienced trader who can manage risk and monitor the market closely.
You believe in short-term technical momentum rather than long-term fundamentals.
You understand the game mechanics of meme stocks and know when to exit.
You should avoid it if:
You're a long-term investor seeking steady growth or dividends.
You cannot stomach rapid price swings or potential double-digit losses.
You're unfamiliar with how meme-stock cycles typically work.
Lessons from Past Meme Stock Rallies
Investors who were part of the GameStop or AMC surges know that timing is everything. Many retail traders made quick profits, but others lost big when the bubble burst. The same rules apply here:
Never invest more than you're willing to lose
Set clear entry and exit points
Avoid the fear of missing out (FOMO)
—it's often what drives rallies to unsustainable levels
GoPro Stock Key Highlights:
Price:
$1.86 (+35.7% today)
High/Low:
$2.69 / $1.80
Open:
$2.31
Volume:
182M+ shares
Market Cap:
~$295M
Short Interest:
~9–10% of float
52-Week Range:
$1.27 – $4.54
Not profitable
(EPS: –$0.21)
Beta:
~1.9 (very volatile)
Sector:
Tech / Consumer Electronics
What's Next for GoPro?
The next few days will be crucial in determining if GoPro can sustain its upward momentum or if it will crash back down. Key things to watch:
Retail sentiment
across Reddit and financial forums
Short interest updates
—are short sellers backing off or doubling down?
Volume levels
—falling volume could signal that interest is fading
Any corporate news
—an unexpected announcement could either boost or break momentum
GoPro stock's 30%+ surge
has placed it squarely in the spotlight as a potential meme stock of 2025. With strong retail backing, high trading volumes, and a ripe setup for a short squeeze, it checks all the boxes of a viral stock play.
However, without solid fundamentals or a clear business catalyst, it remains a high-risk, high-reward trade. If you're planning to jump in, do your homework, manage your risk, and have an exit strategy. Meme stock rallies can be exhilarating—but also unforgiving.
FAQs:
Q1: Why is GoPro stock rising so fast right now?
GoPro stock is rising due to meme stock buzz, high short interest, and sudden retail buying.
Q2: Is GoPro becoming the next meme stock in 2025?
Yes, GoPro is gaining meme stock status after a massive 30%+ rally driven by online hype.
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Palantir is one of the top AI stocks of 2025, with strong growth in both government and commercial sectors.
