O2 announces massive change to free service which could see customers miss out on exclusive benefits and deals
The company is making a huge change to the free service in August.
1
This will affect how customers access its perks and offers.
The mobile network has announced it will be removing the Priority section from its website to make the O2 Priority app the primary way to access exclusive benefits and deals.
The change aims to help improve the user experience by consolidating access to Priority in one place.
The change means customers will have to download and use the app instead.
Date for switch
The switch will take place from Monday, August 11.
From this date onwards O2 customers will no longer be able to access Priority via the O2 website.
In a message to customers, O2 said: 'From 11 August 2025, you won't be able to access Priority through our website. Don't miss out on exclusive rewards and experiences - download the priority app today.'
O2 Priority is a loyalty programme that provides exclusive rewards, offers and experiences for O2 and Virgin Media broadband customers only.
Hundreds of Oasis fans left heartbroken after ticket sites time out at checkout in booking 'bloodbath'
The rewards are updated every month and include things such as money off Disney+ subscriptions.
There are also discounts on travel, food and drink deals, and prize draws.
O2 Priority also grants customers early access to thousands of gigs and events across the UK.
Buying gig tickets
This includes access up to 48 hours before the general sale of huge events.
O2 has confirmed that customers will continue to be able to access O2 Priority pre-sale tickets on Ticketmaster following the change on August 11.
Customers need to be logged into their O2 Priority account and will be redirected to the Ticketmaster website to complete their ticket purchase.
In a statement, O2 explained: 'To access O2 Priority pre-sale tickets on Ticketmaster, firstly, make sure that you're signed into your O2 Priority account, then click on your desired link in O2 Priority and it will take you to Ticketmaster, where you can book and pay for your tickets.'
The O2 Priority App is free to download from the app store, or by texting 'PRIORITY' to 2020.
How to avoid the ticket rip-off and beat the queues
Oasis fans blasted Ticketmaster for slyly doubling prices as millions queued for the checkout.
Ticketmaster called it ' dynamic pricing ', where prices surge with demand.
Consumer group Which? has since said the lack of warning about the hikes could have breached consumer law.
One way to avoid surge pricing is by looking for pre-sales, which are available to a select group of fans before they are offered to the general public. You will have to sign up to get access.
Liz Hunter, of money expert. com, said: 'Pre-sales sell tickets at their standard price so you won't be surprised by dynamic pricing, and once they're gone, they're gone.
'Fans who have signed up to the mailing list or even made a purchase of merchandise or a CD, for example, will get first dibs on any pre-sales.'
Some reward schemes, such as O2 Priority, Three+ and Vodafone's VeryMe, will usually offer pre-sales around 48 hours before general release.
Credit cards including American Express and Capital One also have offers or pre-sales for their customers.
Sign up to newsletters and mailing lists for your favourite artists, shows and venues to be the first to know of any new ticket sales.
TOP TIP: If there is massive demand, team up with friends to get through the online queues.
James Daley, from the campaign group Fairer Finance, says it's easier to nab a bargain when events do not sell out.
He added: 'Secondary sites like Twickets often have tickets below face value as the day of the event approaches.
"People's plans change and if they haven't sold their tickets, they will often be prepared to accept less than they paid.
"There's no harm in making a cheeky low ball offer, too.'
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