MP aims to boost spiritual and wellness tourism
The state is seeking investments in the sector to promote a blend of spirituality and health-focused initiatives.
The Indore region, renowned for its key pilgrimage sites such as the Mahakaleshwar Jyotirlinga and Omkareshwar, draws lakhs of devotees each month, providing a spiritual haven for visitors from across the nation. Aiming to capitalise on the growing interest in wellness experiences, the state govt is engaging in discussions with prominent wellness and Ayurveda chains to promote investment in the spiritual circuits and picturesque destinations within Madhya Pradesh.
Chandramauli Shukla, managing director of the Madhya Pradesh Industrial Development Corporation (MPIDC), said, "With changing traveller preferences, wellness and spiritual tourism is increasingly in demand. Madhya Pradesh holds immense potential in this sector, and we are committed to creating platforms for businesses to explore our offerings."
To kick off these initiatives, the state will host its first-ever Spiritual and Wellness Summit on June 5 in Ujjain, drawing around 300 stakeholders from the hospitality and wellness industries.
Shukla emphasised on the importance of positioning Ujjain as the central hub of India's wellness economy, particularly as it prepares to host the Kumbh Mela in 2028, an event anticipated to attract crores globally.
The upcoming summit will feature panel discussions aimed at developing a cohesive wellness ecosystem, addressing workforce challenges, and exploring partnership models within the industry. With this focused approach, Madhya Pradesh aims to elevate its status as a premier destination for spiritual and wellness tourism, catering to an evolving market of health-conscious travellers.
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