11 of the best sequin skirts for festive season

14 hours ago

Fashion
by Sarah Joseph
August 4, 2025
While sequin skirts are a winter must-have but trust us, it's a true wardrobe essential for any party.
Whether you wish to opt for the Rabbane signature disk templates or something with a straight fit from Oséree, there are plenty of options designed for each body shape.
When it comes to statement sequin creation, it can be worn at any given point during the year. From minis, midis, maxis to feather-trimmed skirts, our guide has the complete edit. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
Feature Image: Instagram @ mimiarr

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Deliveroo, FIX chocolate and hrmny turn campaign into nostalgic ‘Time to Mango'

Campaign ME

39 minutes ago

Campaign ME

Deliveroo, FIX chocolate and hrmny turn campaign into nostalgic ‘Time to Mango'

Food delivery brand Deliveroo and Dubai's famous FIX dessert chocolatier brand have teamed up with creative agency hrmny for their digital-first 'Time to Mango' campaign, led by a hero film conceptualised and produced entirely in-house at hrmny. The campaign video was developed as part of FIX's launch of its first-ever fruity chocolate bar: a nostalgic mango and popping candy combination. Deliveroo's mandate for the Mango Fix campaign was to launch and drive awareness for the seasonal Mango Fix flavour launch; position Deliveroo as a fun, culturally in-tune brand that owns lighthearted food and beverage moments; and to create thumb-stopping social content that feels entertaining and shareable, beyond being purely promotional. Optimised for quick cultural traction online, the campaign was rolled out across Instagram Reels and Stories; TikTok short videos; Facebook video ads; YouTube cutdowns of six to 10 seconds each; influencer seeding for organic amplification; and internal emailers for Deliveroo CRM audiences. The primary key performance indicators (KPIs) set were awareness and engagement, with secondary objectives of social virality and positive sentiment lift. Deliveroo x FIX lean into surreal storytelling The result is a playful, high-energy film that turns taste into a time machine. From the first bite to a full-blown childhood flashback, the narrative follows a dinner party thrown into chaos as the FIX Mango bar transports guests into younger versions of themselves. Featuring a 60-second hero film and a six-second teaser, the campaign captures the explosive joy of flavour, memory, and identity, all anchored by the central platform: Unlock the Pop. The campaign video leans into surreal storytelling, bold aesthetics and subtle craft to deliver a scroll-stopping brand moment that's equal parts cinematic and nostalgic. hrmy's scope on the project included concept development, creative platform, full-service production, art direction, casting, shoot management and post-production. View this post on Instagram A post shared by Deliveroo UAE (@deliveroo_ae) Strategy behind the social media and digital-first rollout Instagram and TikTok became the primary focus because the campaign needed fast awareness and high social engagement. Short-form video allowed for thumb-stopping storytelling, which is critical for product novelty campaigns. Digital-first rollout maximised ROI for a tactical launch without the long lead times of out-of-home or broadcast. The approach also aligned with Deliveroo's youth-leaning, mobile-first audience, ensuring the campaign could live in their natural consumption spaces. The campaign primarily ran in the UAE, with an English-first approach and a light Arabic flavour in copy and hashtags. It also had a secondary spillover into the wider GCC region via digital targeting. However, there were no localised adaptations for Saudi Arabia or Qatar in this phase. The campaign will run for four weeks, from launch to sunset, although the hero content lifespan, as optimised for social media feeds, would run up to six weeks, including organic and paid impressions. The success of the 'Time to Mango' campaign is being measured based on video views, impressions, engagement rate, watch-through rate, as well as positive brand sentiment and shareability, and organic reposts and meme potential. CREDITS: Clients: Deliveroo and FIX Lead creative and strategy: hrmny Production house: hrmny Post-production and sound: In-house creative team and Watch My Media deployment: Client-managed – paid social via Deliveroo's media team.

10 best BB creams for an effortless glow, on-the-go

Emirates Woman

14 hours ago

Emirates Woman

10 best BB creams for an effortless glow, on-the-go

As the summer sun blazes over this summer, finding the perfect balance between flawless coverage and lightweight skincare becomes a top priority. Enter BB creams—the ultimate multitaskers in your beauty arsenal. These wonder products blend hydration, sun protection, and sheer coverage into one effortless step, making them a summer must-have. Whether you're rushing between meetings, lounging by the pool, or exploring the city, a good BB cream offers a breathable alternative to heavy foundations while keeping your skin protected from the harsh desert climate. With built-in SPF, antioxidants, and moisturizing ingredients, BB creams not only even out your complexion but also nourish your skin—a crucial benefit when battling dehydration and UV damage. For the modern Emirates Woman who values efficiency without compromising on radiance, these 10 best BB creams deliver a seamless, no-fuss glow that lasts all day. 17 best lightweight skin tints for summer Summer beauty should be effortless, and with the right BB cream, you can achieve a fresh, dewy look without the hassle of layering multiple products. From luxurious high-end picks to budget-friendly gems, our curated list ensures there's a perfect match for every skin type and concern. Whether you prioritize oil control, anti-aging benefits, or a natural finish, these BB creams will keep your skin looking luminous and protected. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied & Feature Image: @_isabella._

Emirates Woman

14 hours ago

Emirates Woman