ALLDAY PROJECT: Five Explosive Universes Without Boundaries

Hypebeast

3 days ago

The K-pop scene has long been defined by a formula of perfection: meticulously crafted storylines, flawless choreography and pitch-perfect vocals. Now, a new co-ed group fromTHEBLACKLABEL,ALLDAY PROJECT, is challenging that model by asking a compelling question: 'What kind of synergy is created when already accomplished artists come together?'
This group is a departure from the typical K-pop training system. It's a collaboration of five seasoned professionals, each with a unique background — from a top choreographer, a contemporary dancer, a rapper fromShow Me the Moneyto a finalist from a major audition program, and even a student from Columbia University. They are like mismatched puzzle pieces, unconventional and jagged, yet together they hint at immense potential.
How did these five individuals learn to understand each other's unique languages and create a unified voice? Hypebeast sat down with ANNIE, TARZZAN, BAILEY, WOOCHAN andYOUNGSEOfrom ALLDAY PROJECT to explore the strange and compelling center of their universe and find out.
Given the massive expectations that come with being part of THEBLACKLABEL and working withTEDDY, how do you balance that pressure with the privilege of the opportunity?
BAILEY:Being surrounded by all the incredible artists at THEBLACKLABEL naturally creates pressure, but I try to view that pressure as a privilege. I've always dreamed of growing through challenges and difficult times.ANNIE:Rather than pressure, I was genuinely thrilled to become part of the legacy of THEBLACKLABEL and our producer, TEDDY. Instead of letting expectations weigh me down, I've used them as motivation to sharpen my skills and grow as an artist.
YOUNGSEO:Of course, there was pressure that came with those expectations, but I also felt an equal amount of confidence. The excitement and anticipation of wanting to show ourselves to the world just kept growing.
You're all accomplished professionals from different fields. How did you bridge your unique 'languages' and styles to create a single, unified synergy as a group?
YOUNGSEO:Naturally, we've lived different lives and have different personalities. But I don't think it required a lot of effort — we just respected and acknowledged each other's differences from the start.
BAILEY:Honestly, I think this is one of ALLDAY PROJECT's biggest strengths. Creatively, culturally, even personally, we all come from completely different worlds. But we've tried to use that to our advantage — to create something more layered and dynamic. The process of listening, observing and adapting took time – and it's still ongoing. But through it, we've grown not just as artists, but as people. What I love about ALLDAY PROJECT is that we don't try to become the same person. Instead, we're learning to move as one while keeping our individual identities.
ANNIE:Despite our different backgrounds, we've shared the same goals and vision from the beginning. That mutual respect and willingness to understand each other helped us become a strong, united team. In fact, I think those very differences are what make us click — and what make ALLDAY PROJECT truly special.
Your group dynamic goes beyond just having male and female members. Can you describe how that distinct synergy translates into the overall identity of your music and performances?
WOOCHAN:Each member has their strong point of view, but we all share a desire to pursue what's cool. Whether we're on stage or in the studio, that shared value helps us generate synergy. When we're writing music, having such diverse experiences and perspectives naturally leads to richer lyrics and more energy.
YOUNGSEO:We bring different opinions to the table and work together to find common ground, so our music ends up reflecting all five of us – our tastes, our colors – without leaning too heavily in any one direction. That's what keeps it fresh and new.
BAILEY:Being a co-ed group really broadens our creative scope. We don't just split roles by gender — we mix perspectives, energies and emotions to create something fuller and more dimensional. Especially as a dancer, I've gained a lot. Being surrounded by such diverse energies has helped me embrace both the feminine and masculine sides of my movement more freely.
Your debut single,'FAMOUS'literally talks about fame. How does ALLDAY PROJECT define 'success'?
YOUNGSEO:To me, success isn't just about becoming famous. It's about achieving the goals that truly matter to you. I want to show everything I can on stage and leave a lasting impression on those who see it.
BAILEY:For ALLDAY PROJECT, 'FAMOUS' isn't about fame itself. It's more like a declaration that we've entered a new chapter. We all had our own paths and careers before this – and right now feels like the real starting line.
ANNIE:For me, success means being able to keep doing what we love while exchanging positive energy with fans. It's not about fame, it's about connection. Through our music, I want people to feel empowered to be their truest selves and to gain confidence.
How do you plan to navigate the expectations placed on you while staying true to the direction you want to take as a group?
WOOCHAN:Ultimately, we're trying to persuade the public with what we want to do. When we first came together, we aimed to present a new paradigm in K-pop. We had a strong desire to do things that hadn't been done before.
TARZZAN:Since we write and compose our own music, things can sometimes lean more toward what we want. But the company helps us find that sweet spot — the middle ground between meeting public expectations and showing something new.
ALLDAY PROJECT is unique because it brings together artists who are already accomplished. How do your personal histories and previous careers inform your dynamic and the collective identity you're creating together?
BAILEY:I used to imagine living this kind of life, but actually doing it still feels surreal. When I was choreographing for other artists, I would immerse myself fully in their world. Now that I'm telling my own story, I feel a deeper sense of ownership, but also a new kind of vulnerability and pressure that I've always wanted to experience.
WOOCHAN:Show Me the Money 6threw me into a real battlefield at a young age. I had to learn showmanship, quick thinking and survival skills — all of which became the nutrients that helped shape who I am today.
TARZZAN:I've always had a vague yearning for hip-hop. Eventually, as I kept chasing what I truly wanted, I became a singer. Even now, I still feel like I'm running towards that dream.
ANNIE:I study art history at school and there's a definite parallel between what I learn academically and my own artistry. On stage, I try to let go of the pressure to 'perform well' and focus on the moment, completely. Keeping each realm separate helps me stay grounded and fully present.
YOUNGSEO:People often say I look chic and cold when I'm on stage. But off-stage, I'm pretty goofy and scrappy — just a bit of a mess, honestly.
Let's do a quick word association. What does 'debut' mean to WOOCHAN, 'singing' to YOUNGSEO, 'dance' to BAILEY, 'stage' to TARZZAN and 'ALLDAY PROJECT' to ANNIE?
WOOCHAN:It means pressing the 'start' button. Practice mode is over and now the real game begins.
YOUNGSEO:Singing is what allowed me to dream.
BAILEY:Dance for me is the reason I need therapy — and also the best therapy I have. It's my language.
TARZZAN:The stage is like a friend. I see it often, sometimes we fight, sometimes it disappoints me — but it's always there.
ANNIE:A dream come true.