Clark Hunt gives sweet shoutout to Taylor Swift effect on Chiefs, opens up about her relationship with Travis Kelce
The Kansas City Chiefs are no strangers to headlines, but this time, the spotlight isn't on a Super Bowl victory or a highlight-reel touchdown. Instead, it's the high-profile relationship between Travis Kelce and
Taylor Swift
that's capturing the nation's attention and reshaping the team's fan base in ways even the front office didn't expect.
Chiefs owner Clark Hunt recently opened up about this phenomenon during an appearance on The Pat McAfee Show, offering a heartfelt glimpse into what he calls the 'Taylor Swift effect.'
Travis Kelce and
Taylor
Swift's relationship draws heartfelt praise from Chiefs owner
When asked whether the pop star's presence was good for the franchise, Hunt didn't hesitate to respond with admiration for the couple. 'Let me just say how happy we are for their relationship,' he said. 'They're an amazing couple and watching the two of them together is really special.
That podcast, seeing them side by side talking about their relationship, was absolutely amazing.'
Hunt revealed that Swift's influence on the Chiefs has been far from superficial. In fact, her presence has sparked a noticeable shift in fan demographics. 'It's been a whirlwind, I would say, for the organization over the last two years since Taylor literally stepped into our lives. She's done an amazing job, unintentionally, of increasing our female fanbase.
We used to be about a 50-50 ratio, male-to-female fanbase, and now 57% of our fans are female — which I think is probably the highest in the National Football League.
'
The owner also shared how his daughters are thrilled to have Swift as part of the Chiefs Kingdom, noting that fans frequently thank him for her impact. Many parents, he said, have shared that their daughters now insist on watching NFL games, bridging generations over football Sundays.
The Taylor Swift effect turns casual spectators into passionate fans
The phrase 'Taylor Swift effect' often gets tossed around in pop culture, but Hunt's comments provide hard numbers to back it up. This is not just about celebrity appearances in luxury suites — it's about converting casual observers into dedicated followers of the game. Swift herself has embraced the NFL world with genuine enthusiasm, recounting on the New Heights podcast how she even celebrated the Chiefs' draft pick of Xavier Worthy with unrestrained excitement.
Her game-day reactions, Hunt added, are as animated as any die-hard supporter in Arrowhead Stadium. 'When we make a big play, she's as excited as anybody in the stadium,' he said.
For the Chiefs, the Taylor Swift effect is more than a media frenzy — it's a cultural shift that's expanding the reach of the sport. As Hunt put it, this is not just good publicity; it's an authentic connection that's energizing a new generation of NFL fans.
Also Read:
Travis Hunter and wife Leanna Lenee welcome new family member ahead of his rookie NFL season
Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
25 minutes ago
- Time of India
Dewald Brevis contract controversy: Former CSK players slams R Ashwin
Dewald Brevis and R Ashwin for CSK in the 2025 campaign (Images via Getty Images) Former Chennai Super Kings batter Anirudha Srikkanth has criticised R Ashwin for publicly discussing teammate Dewald Brevis' contract on his YouTube channel, calling it an avoidable move from a current player. 'This has come right after Ashwin, on his YouTube channel, spoke about his contract. Which I feel is, first of all, very, very wrong. Being a current player, being in the same team, talking about another player's contract - even though it might have been in a different context - this is the problem it can lead to,' Anirudha said on the Cheeky Cheeka YouTube channel. Go Beyond The Boundary with our YouTube channel. SUBSCRIBE NOW! 'You never talk about another person's contract, first of all. And because of that, CSK have strongly put out a statement. All the fans have been given that ease, stating: don't worry at all, for the next two years this player is only for us,' he added. The row began when Ashwin suggested that CSK were willing to pay 'extra' to sign Brevis in IPL 2025. The comments sparked speculation about the legality of the move, and led to the franchise releasing a clarification. Responding to the backlash, the former India spinner clarified that his remarks were never about finances. 'My intent in the old video was to talk about Brevis' batting, not about his IPL signing amount,' Ashwin explained. 'We have to understand that every player who plays in the IPL has a contract with the franchise and the tournament. If there is anything wrong, it won't be ratified. My point was about his batting, not money. ' Poll Do you think R Ashwin's comments about Dewald Brevis' contract were inappropriate? Yes, absolutely No, it was just a discussion He also underlined the importance of addressing such controversies quickly in the current media landscape. 'In today's time, there is a need to clarify the right things as well. No mistake has been made by the franchise, the player or the governing body,' Ashwin said. While Ashwin moved to set the record straight, Anirudha's sharp criticism offers a reminder as to how sensitive matters like contract discussions are and that him speaking up about it while being a current teammate was far from ideal. Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
Time of India
an hour ago
- Time of India
Luka Doncic injury update: Is Los Angeles Lakers star cleared to play his remaining EuroBasket games?
Luka Doncic. Image via: Jurij Kodrun/ Getty Images For a tense moment on Saturday, Slovenia's EuroBasket campaign and the Los Angeles Lakers' season outlook appeared at risk. Luka Doncic went down clutching his right knee after a collision in a friendly against Latvia. The fall left fans on both sides of the Atlantic bracing for the worst. Less than a day later, a new update came as a relief. Slovenia's basketball federation confirmed the All-Star guard avoided a serious injury and would rejoin team training at the start of the week. Luka Doncic receives latest injury update The scare came during the third quarter of Slovenia's 100-88 loss in Riga. Doncic, who had already tallied 26 points and five assists, banged knees with a teammate on defense and left the game in visible pain. He was later diagnosed with a knee contusion, a bruise rather than structural damage, easing fears of a major setback. — CourtsideBuzzX (@CourtsideBuzzX) Slovenia's federation quickly moved to calm concerns. The team announced on its official X account, 'After the match [against Latvia] in Riga, the team will continue preparations for EuroBasket on Monday – already on Tuesday, a clash with Great Britain awaits us at Arena Stozice. The team will also be joined in training by captain Luka Doncic, who fortunately finished the game against Latvia without injury.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like TV providers are furious: this gadget gives you access to all channels Techno Mag Learn More Undo NBA insider Marc Stein added that while Doncic is expected at practice, Slovenia's staff remains cautious about his role in upcoming friendlies. The team faces Great Britain on Tuesday and Serbia, led by Nikola Jokic, on Thursday. Slovenia then opens its EuroBasket campaign against Poland on August 28. Luka Doncic's injury scare briefly sparked EuroBasket challenge concern and the Lakers' upcoming season Doncic's injury scare overshadowed what had been a standout showing in the early stages of Slovenia's preparations. He looked sharper and leaner than he did at the end of last season, arriving at camp in noticeably better condition. His improved mobility was on full display, not just in his scoring but in defensive sequences where he cut off passing lanes and forced turnovers, long a point of criticism in his game. The incident reignited a familiar debate: the risk of NBA stars competing in summer tournaments. Doncic, who recently signed a three-year, $165 million extension with the Lakers, carries enormous expectations for both his national team and his franchise. For Slovenia, he represents their best hope for a deep EuroBasket run. For Los Angeles, his health is paramount as they push for a return to championship contention. Also Read: Magic Johnson showers praise for Mookie Betts as he leads Dodgers to sweep of Padres For now, both sides can breathe easier. Doncic's injury was not serious, and his quick return to practice offers reassurance that he remains on track for EuroBasket. Still, the coming weeks will test how Slovenia manages his workload and how he balances national pride with NBA responsibility. Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
Hindustan Times
2 hours ago
- Hindustan Times
Sydney Sweeney to go naked if Buffalo Bills win Super Bowl 2025? Truth behind the viral claim
Love her, hate her, but you cannot ignore her! Sydney Sweeney has firmly cemented herself in the spotlight – even more so after her American Eagle jeans ad, which sparked a whole conversation about an apparel company promoting eugenics. Now, the Euphoria actor finds herself in the middle of another fix, with a statement being attributed to her that Sweeney would celebrate 'naked' if the Buffalo Bills win the Super Bowl. On the work front, Sydney Sweeney's Americana has bombed at the box office(AFP) However, the actor has never particularly expressed support for the Bills, so why the sudden love for the team? Here's the truth behind what happened. Sydney Sweeney to celebrate Bills' Super Bowl win 'naked'? A statement attributed to Sweeney reads 'Let's be honest, a Super Bowl win would be the ultimate reason to celebrate. If they win, you'll definitely see me naked in full Bills glory-because this is my team, and I'll do whatever it takes to show my love.' This was shared on Mafia Bill - a Buffalo Bills fan page. Another page, Buffalo Bills Fans Club, carried the report on August 6. However, Hindustan Times could not find any such statement made by the actor, and this seems to be fabricated. Also Read | Sydney Sweeney is worth $40 million; Kevin Costner made more with just Yellowstone. How much John Dutton role earned him Furthermore, Bills is not the only NFL team getting Sweeney's purported love. Six days back, the same time that Mafia Bill put out their post, two other NFL fan pages posted the same news. We Love Chicago Bears and We Love Cleveland Browns, the pages which support the respective NFL teams, shared that Sweeney had apparently said she would celebrate 'naked' if their teams won the Super Bowl. Again, no such statement was made, and the entire matter appears fabricated. On the work front, Sweeney's Americana has bombed at the box office, and fans will get to see her next in Christy – which tells the story of boxer Christy Martin. The upcoming movie will premiere at the 2025 Toronto International Film Festival on September 5.
