Sydney Sweeney shares cryptic post after American Eagle woke backlash
The actress, 27, who stars in the brand's latest ad with the tagline 'Sydney Sweeney Has Great Jeans,' found herself at the center of controversy when critics accused the company of promoting 'Nazi propaganda.'
However, Sydney kept fans guessing after posting a photo of a bouquet of pale pink roses with a white heart sticker attached.
In the campaign visuals, the actress models various denim looks.
In an accompanying video, Sydney buttons up her jeans and reflects: 'Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color… my genes are blue.'
A second advert sees the camera pan down Sydney's chest as she models a plunging denim jumpsuit.
She muses: 'My body's composition is determined by my genes...' before exclaiming: 'Hey, eyes up here' as the camera cuts back to her face
The ad has divided fans, however, with one critic calling the clip 'one of the loudest and most obvious racialized dog whistles we've seen and heard in a while.'
Taking to social media, many expressed their shock at the messaging.
Outraged fans penned: 'So Sydney (& American Eagle) somehow expect audiences to not interpret this visual as a euphemism for eugenics and white supremacy?'
'The Sydney Sweeney American Eagle ad campaign is just modern day Nazi propaganda. Like it's wild how blatant it is. Things are weird right now, man.'
'The most nazi part of the Sydney sweeney add for me was the use of the word offspring.'
'Jeans (Genes) are past down from parent to offspring' 'My jeans (genes) are blue' 'Sydney Sweeney has great jeans (genes).' Nothing is ever a coincidence, this is eugenics.'
Yet many were quick to defend Sydney, branding the backlash 'unhinged'.
They shared on X/Twitter: 'I'm not sure how to say this nicely but if you think a jeans ad with a pun about Sydney Sweeney being pretty is a nazi dogwhistle you genuinely need to put the phone down for a while.'
'Everyone is seriously reading too much into this and y'all need to go take a hike or something because sydney sweeney is literally just promoting jeans, not 'nazi propaganda.''
'The claim that Sydney Sweeney's American Eagle ad is pro-eugenics because of a 'good genes/jeans' pun is genuinely unhinged. It's a denim campaign, not a manifesto. Not every blonde with blue eyes is a Nazi. Some of you need a history book - and a nap.'
'You guys don't have to like Sydney Sweeney or the ways she promotes herself but don't you think comparing those Jean commercials to nazi propaganda is a tad extreme?'
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