Hundreds of Aussie shoppers discover the 'most comfortable bra ever': 'Feels like wearing nothing at all'
It is practically a universal experience for women to be on an unending quest for bras and undies that are both pretty and practical.
The sexy ones are rarely supportive, the comfy ones often just, blah.
But Australian shoppers have struck gold with cult brand First Thing, whose bestselling Everyday Bra has won thousands of fans.
Praised as both supremely comfortable and confidence-boosting, the ultra-soft and flattering wardrobe staple ticks all the boxes - and now, the brand has unveiled a new, limited edition shade to add to your drawer.
The chic navy blue hue Midnight joins the range of neutrals - Blush, Taupe, Umber, Black and another limited-edition, Blossom pink.
The $59 Everyday Bra has more than 200 five-star reviews, with fans raving about the dreamy 'butter soft' fabric and barely-there underwire that gently supports without digging in.
The flattering cut of the cups make it seamless and smooth under t-shirts, while offering enough cleavage for lower necklines - perfect for everyday wearability.
Many of online reviews feature testimonials from customers declaring it the 'most comfortable' they've ever worn.
'Finally found my favourite bra,' a recent shopper wrote. 'Fits so seamlessly under everything and honestly feels like I'm wearing nothing!'
Another shopper was effusive in her praise of the brand: 'I have bought countless bras online that all claim to be the "most comfortable" bra, but this is the first one that matches that claim.
Everyday Bra
The bestselling bra from First Thing has hundreds of five-star reviews, praising its 'buttery soft' fabric and barely-there underwire that offers gentle support without digging in.
$59 Shop
'The fabric is so lightweight it doesn't even feel like I'm wearing a bra. The shape of the cut is great if you don't want to show off cleavage or you don't want to uplift.
'There is a surprising amount of support despite the thin fabric. I'd prefer a thicker strap but even so these thin straps don't dig in... I also purchased the strapless bra and I can't begin to describe how comfortable it is.
'Truly a bra that I'll be able to wear all day with zero digging in. Very happy customer.'
First Thing's knicker collection boasts the same comfy-meets-chic credo, with bikini, g-string and high-waist cuts.
Past customers have reported that the undies are the comfiest they've tried: 'I am so glad I found this brand. These g-strings are SO comfy.
'As a long-time g-string wearer I have been looking for something comfortable that doesn't show under clothes and doesn't give me a wedgie after wearing for a few hours. These undies are IT.
'They have a fair amount of stretch in them so they are easy to get on and off my big butt. The fabric is also very soft and they hold up really well in the wash. I have purchased one in almost every colour!'
Model Jess Purchase wears the Strapless Bra and G-String in limited Edition Midnight shade
First Thing only launched in 2023 but has experienced astronomical growth thanks to the popularity of its cult Everyday Bra.
'After searching for underwear for myself, I couldn't find a product that I felt excited to wear every day,' says Founder Georgia Gazal.
'I recognised the need for an Australian underwear brand that empowered women to feel confident and sexy with unparalleled comfort.'
The Aussie brand uses environmentally friendly fabrics, such as recycled nylon for its underwire bras, and LENZING™ Modal, a sustainably sourced fabric from beechwood trees.
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