Ekta Kapoor breaks silence on why Kyunki after 25 years: To bring change, inspire
She also promised that the show would "inspire," and "spark conversations" around important conversations in households. She added that even she was averse to the idea of a reboot when the plan was first discussed.Kapoor wrote, "I said, 'Let's do this! Let's create a show that's not afraid to raise important questions, that sparks conversations, and stands out in a time dominated by visual gimmicks.'"She continued, "'Kyunki' is coming back with limited episodes, to celebrate 25 years with an intent to impact, entertain, probe thoughts and, most importantly, to inspire. With a lot of entertainment, excitement and heartfelt emotions."Kapoor further said her show make the required value-addition to the current content setup in homes, and will entertain the audience. "Here's to 'Kyunki Saas Bhi Kabhi Thi' - to what it stands for, giving a voice, bringing a much-awaited change, to its history and for what ut holds in store for us. Of course, without sounding preachy but being relatable and inclusive."She concluded her note by telling her audience that the show belongs to them, and they should have faith in the storytelling."Cheers to 'Kyunki', cheers to the power of storytelling, cheers to less of what happened before and cheers to what will come! We will never win against nostalgia. The fight though, is not about winning. It is about Impact! To the show that's not just ours, but also yours too (sic)!" View this post on Instagram A post shared by EktaaRkapoor (@ektarkapoor)Kapoor's note came a day after a section of the viewers discussed if we really needed 'Kyunki' in our lives at a time when we can access global content with a far more progressive approach.While Irani reprises her iconic role as Tulsi Virani in the reboot of 'Kyunki Saas Bhi Kabhi Bahu Thi', Amar Upadhyay, Apara Mehta, Shakti Anand and Komolika Guha Thakurta, among others, have joined the show in their popular characters.The limited series will air on Star Plus from July 29 at 10:30 pm.- EndsMust Watch
IN THIS STORY#Smriti Irani
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Indian Express
a minute ago
- Indian Express
AI gives ‘happy ending' to ‘Raanjhanaa': Why the film industry needs urgent policy actions
The 2023 SAG-AFTRA strike in Hollywood raised questions in India about why similar protections against artificial intelligence weren't being discussed in the Indian entertainment industry. Finally, the re-release of Raanjhanaa's (2013) Tamil remake, Ambikapathy, with an AI-enabled 'happy ending', has stirred a much-delayed debate on the need for a policy framework on the use and scope of AI in the Indian film industry. The fact that one of the first AI-enabled interventions that has captured the box office is not using the technology to enable new storytelling; instead experiments with it without much respect for the original creators' vision is evidence of the age we have already entered. At a time when franchises and remakes rule the roost at the box office, Raanjhanaa portends a dangerous shift if left unchecked by key stakeholders in an industry where many still routinely struggle to safeguard their right to work and artistic integrity, and often fail to secure the basics like fair contracts, credit and safety at the workplace, etc. This is a clarion call to action. Canadian physicist, pacifist, and feminist Ursula Franklin defines technology as 'a way of doing things'. Franklin says technology not only changes our relationships with each other as individuals and communities, but it also reshapes our notions of power and authority. In a capital-led industry where film studios, corporates and tech-led streaming platforms already have considerable power, the lack of an AI action plan can have serious ramifications for the livelihood of lakhs of film workers. Recently, a friend who lost his job had clarity that it happened due to AI-led changes in his sector. Being able to track industry trends over time prepared and enabled him to cope. Many freelance film professionals do the same when the industry is hit by seasonal recessions. Knowing the reason enables them to move to what the industry calls a plan B and not view their inability to get hired as a comment on their talent or ability. AI is already redefining hiring practices in pre-production and post-production in the Indian film industry. AI-generated images, videos and voices are being used to replace the labour of various film professionals. Labour-intensive tasks that took many hours can now be done with drastically smaller teams and budgets. Thus, a data-led policy can empower lakhs of film professionals to strategise and envision their future. Imagine a scenario where a whole film's remake is made through AI-enabled technology. While the stars and a small group of senior technicians might be able to protect their interests (at least legally), the others in the food chain (dubbing artists, junior actors, lyricists, playback singers, musicians, screenwriters) will be forced to deal with the fallout. Not only will many lose employment opportunities, but it can also seriously undermine their right to receive royalties, straddling them with the burden of a long-drawn legal battle they can't afford. Strangely, in this AI-enabled present, the more distinct a style an auteur possesses, the more vulnerable they will be, as distinct styles can be organised into patterns and thus will be more easily picked by LLMs. I have already heard youngsters put up prompts for ChatGPT to generate Gulzar-style lyrics. A casual search of the internet generates enough discussions and Reddit links on AI's capacity to return lyrics just like Gulzar. In a recent interview at the Jaipur Literature Festival (London), screenwriter Anu Singh Choudhary asked Javed Akhtar if AI will be able to write like Salim-Javed or Javed Akhtar? Quick-witted as he is, Javed saheb's response was: 'Lets not be that ambitious.' While the crowd cheered, Javed Akhtar also forewarned that he is only talking about this moment, and things will change in the future. AI, after all, is changing and upgrading everyday. Often, when we speak of AI, we tend to see it as a technology that will impact our future. But perhaps, it is time to mark that future as the present. The future is here; it is happening. The unions in the industry have to start a collective movement to safeguard the interests of their workers. Perhaps the question to ask now is, Arrey oh Samba, kitna data hai? The writer is an academic, writer and filmmaker
Hindustan Times
2 minutes ago
- Hindustan Times
Suniel Shetty, KL Rahul, Athiya and Ahan Shetty give major travel goals with their dreamy family getaway to London. Pics
Athiya Shetty and KL Rahul, along with Suniel Shetty, Mana Shetty, and Ahan Shetty, recently enjoyed a wholesome family vacation in London. Their pictures are making rounds on social media and are sure to inspire you to start planning your own getaway. On August 10, Ahan took to Instagram to share a carousel of snapshots from their trip, giving fans a peek into their fun-filled holiday. (Also read: Inside Sachin Tendulkar's very French vacation in Bordeaux featuring cycling trips and postcard-worthy views. See pics ) Shetty family's London vacation inspires wanderlust with stunning snapshots. (Instagram) Inside the Shetty family's dreamy London vacation In the first photo, Ahan can be seen strolling through the charming streets of London with his sister Athiya and their mom, Mana. Another picture shows him crossing the road alongside KL Rahul, both dressed in stylish fits, while in another frame, the duo is joined by Suniel Shetty, radiating warmth. The rest of the pictures beautifully capture the essence of their trip from the grandeur of Buckingham Palace and lush greenery to tempting plates of food and moments of quality family time. Must-visit London spots for your itinerary If the Shetty family's dreamy London getaway has sparked your wanderlust, here's a list of must-visit spots and experiences to add to your itinerary.
India.com
4 minutes ago
- India.com
This star from Kapil Sharma Show got an offer from Bigg Boss 19, makers willing to pay heavy fees, he is…
There is a lot of discussion about Salman Khan's hosted TV famous controversial show Bigg Boss 19. New updates are constantly coming out about this show. Now as the show is moving towards its premiere, the names of the contestants are also coming out. This time in 'Bigg Boss 19', along with the contestants, news of the entry of many ex-contestants is also coming out. Stars are also being given huge amounts to participate in the show. In such a situation, now another big name is now joining this show. With his arrival, the entire house of Bigg Boss will resonate with laughter. Let us tell you who he is? This comedian of Kapil Sharma show got an offer The person we are talking about participating in Bigg Boss 19 is none other than Kapil Sharma Show's Dadi i.e. Ali Asgar. Ali has already won the hearts of the audience with his comedy. At the same time, if he becomes a part of Salman Khan's show now, then the audience will get a chance to know about his personal life closely. View this post on Instagram A post shared by Ali Asgar (@kingaliasgar) According to the report of Ali Asgar was not only approached for Bigg Boss 19, but he has also been offered a good fee. At present, no official information has been revealed by Ali or the makers regarding his entry. But if he comes, it will be very interesting for the audience to see him in this show. View this post on Instagram A post shared by Ali Asgar (@kingaliasgar) Who are all the contestants participating in Bigg Boss 19? Apart from Ali Asgar, Sapna Choudhary, Sambhavna Seth, Gurcharan Singh of 'Tarak Mehta Ka Ooltah Chashmah', Munmun Dutta, Shailesh Lodha, Jennifer Mistry Bansiwal, Singer Amal Malik, Dheeraj Dhoopar, Shraddha Arya, Arishfa Khan, Gaurav Khanna, Lakshya Chaudhary, Dino James, Sundoos Maufakir, Mamta Kulkarni, Apoorva Makhija, Raj Kundra, Ram Kapoor, Gautami Kapoor, Moon Banerjee, Shashank Vyas, Arhan Ansari, Khushi Dubey, Neil Motwani, Sharad Malhotra, Dhanashree Verma and Hunar Hali have been named in Salman Khan's show 'Bigg Boss 19'. 'Bigg Boss 19' will start from August 24, 2025, on both Jio Hotstar and Colors TV.
