Prime Day isn't the only big sale happening right now — here are other competing sales where the deals are just as good

Business Insider

09-07-2025

Since launching a decade ago, Amazon Prime Day has spawned an entire legion of competing July sales from other retailers, including Walmart, Target, Best Buy, and Wayfair. This year's Prime Day sale, which lasts from July 8-11 in a historic four-day event, runs alongside some retail events that go all the way through Sunday, July 13.While we still recommend Amazon Prime for the majority of the best deals, like those in our guide to the best Prime Day deals, many of these competitors have matching discounts on hot items. This can be handy for customers who don't have a Prime subscription (although new users can get a 30-day free trial), don't want to shop at Amazon, or have an existing membership with a company like Walmart or Target. While the bulk of the Walmart and Target deals require customers to have Walmart Plus or Target Circle memberships, sales at stores like Wayfair, Best Buy, and Saatva are open to anyone.Below, we've rounded up some of our favorite deals at retailers other than Amazon Prime. Everything we've highlighted is either the same discounted price as what you can find at Amazon or something that isn't sold on Amazon at all.Some of our favorite Prime Day deals come from Apple, Ninja, and Breville. The AirPods Pro 2nd Gen are down $100, while the Breville Barista Express has been reduced by a whopping $150. Beats Studio Pro Wireless headphones are a little over 50% off, about as low as we usually see them go.
The AirPods Pro 2 are a big upgrade from their predecessors, with improved noise cancellation and battery life. They also support new aural health features to assess your hearing and function as hearing aids. This model comes with a USB-C charging case and added dust resistance.
Breville's Barista Express, the predecessor to the newest Barista Pro, is a 9.5-pound machine that quickly and reliably makes great-tasting espresso every time.
The new M3 iPad Air models include an upgraded processor and added video editing features over last year's models. Otherwise, they offer the same design and features as their predecessors in the same 11-inch and 13-inch form factors.
The Bissell Little Green is a great option for small spaces like apartments, tiny houses, and condos because it's small enough to store and is highly portable.
The Oura Ring is one of the most well-respected of the original smart ring brands and is a great buy whether you're an Android or iPhone user. This is a great option for fitness fans wanting to avoid the bulky smartwatches during exercise. We particularly like it for sleep tracking, too, as wearing a watch day and night is a bit much.
Adirondack chairs are an instant way to enhance your outdoor relaxing time, adding to patio, deck, and backyard spaces.
The Ninja Crispi is an on-the-go air frying solution, ideal for bringing lunch to work and making it there.
The Beats Studio Pro are wireless headphones designed to do it all, whether you want to be fully immersed in an album or take a call on the go. They offer both active noise canceling (ANC) and transparency modes, making them a versatile option for any situation.
This traditional kit comes with 20 treatments of whitening strips, with the goal of getting teeth 18 levels whiter within 20 days.
The 44mm Apple Watch SE is simply a larger model than the 40mm SE, and is otherwise identical. The Apple Watch SE is the perfect blend of features and affordability.
The five stores we highlighted above aren't the only retailers offering deep discounts this week. You can also peruse sales at The Home Depot, Macy's, and Saatva, among others. It's worth checking out your favorite stores to see if they have any promos or bigger deals than usual.The true best deals are entirely dependent on what items you're looking for, and sale prices range from retailer to retailer, sometimes day to day. But in our time combing through the deals across various websites, it seems that if you're looking for a one-stop shop with the best overall deals, Amazon Prime might still be the way to go — at least this week.Some of Target's marquee items, like the Levi's 501 Original Fit High-Rise Women's Jean Shorts, are down to $34.99 with Target Circle, but Amazon has them all the way down to $28.48 in select colors for Prime Day. Similarly, most hot-ticket Dyson vacuums are seeing their ultimate low prices at Amazon. The Dyson V8 Extra/Plus Cordless Vacuum is $319.99 instead $469.99 of at Walmart, but Amazon Prime has it listed even cheaper at $299.99.It's worth noting that while discount prices might have a similar bottom line across retailers, some deals might look better than others because the products have varying regular list prices across brands.Shopping for more discounts today? Check out our roundup of all of the best Prime Day deals, or browse Amazon's website for the full selection.