Bandanas give a head start to trendsetters
Gracie Abrams, the 25-year-old pop siren dating the Irish actor Paul Mescal, wore a burgundy bandana for her debut on the stage at Glastonbury last month.
In May, the model and actress Emily Ratajkowski sashayed down the Cannes red carpet with a vintage Gucci style.
Other celebrities joining in the bandana trend include the designer Zufi Alexander and Anna Winter, the Berlin influencer.
To Generation TikTok, the head covering is now as important in hot weather as sunglasses. They wear them with bikinis on the beach and summer dresses to the pub. High-street retailers have noticed a run on their stock.
The buying team at Claire's Accessories reports that, to meet demand, its next collection will contain five more ranges.
• Yee-ha! It's a cowboy boot summer• I said I'd never wear heels again. John Lewis say they're back. Will I?
A £14 navy paisley number is a top performer at Marks & Spencer this season. Maddy Evans, its director of womenswear, said the bandana was 'having a real moment'.
She added: 'People love the versatile accessory. It's easily worked into an outfit — whether knotted neatly around the neck, styled as a headscarf, tied around the waist or looped through a bag handle.'
Silk varieties have featured on the latest designer catwalks. Styles on Chanel's Resort 2026 runway in Lake Como this spring were finished with hand-painted floral headscarves.
Not convinced? Joy Montgomery, the British Vogue commerce editor, suggests trying the look on holiday. Think Jackie O, who liked to wear one while relaxing in Capri.
Montgomery said that, while too impractical to wear at home, she made 'a concession for the bandana trend on a recent trip to Ibiza, with white-washed separates and aviators'.
One could be used to keep the hair up while in the garden — as long as those funny looks can be ditched with the weeds.
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