WWE May Be Bringing Back Fan-Favorite WCW Event
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WWE has filed a new trademark for a classic event name from its former rival, World Championship Wrestling (WCW). The move has sparked widespread speculation among fans that another iconic pay-per-view from the past could be set for a modern revival.
On July 22, WWE officially filed a trademark for the name "SuperBrawl." The filing is for a wide range of entertainment services, including the exhibition of professional wrestling events.
A Flagship WCW Pay-Per-View
SuperBrawl was one of WCW's flagship annual pay-per-view events from 1991 until the company was purchased by WWE in 2001. For a decade, the event was a cornerstone of WCW's calendar, typically taking place in February as a major stop on the road to their spring events.
The event featured many of WCW's most historic matches and moments. These include classic main events like Sting vs. Lex Luger in 1992, Hulk Hogan vs. Vader in 1995, and the highly anticipated rematch between Sting and Hollywood Hogan for the vacant WCW World Heavyweight Championship at SuperBrawl VIII in 1998.
WWE's History of Reviving WCW Brands
When WWE purchased WCW in 2001, the deal included the company's entire video library and all of its intellectual property, including event names and trademarks.
For years, WWE has successfully mined this library for content and branding, often reviving classic WCW event names for their modern premium live events.
LAS VEGAS, NEVADA - OCTOBER 11: WWE Executive Vice President of Talent, Live Events and Creative Paul "Triple H" Levesque speaks at a WWE news conference at T-Mobile Arena on October 11, 2019 in Las...
LAS VEGAS, NEVADA - OCTOBER 11: WWE Executive Vice President of Talent, Live Events and Creative Paul "Triple H" Levesque speaks at a WWE news conference at T-Mobile Arena on October 11, 2019 in Las Vegas, Nevada. It was announced that WWE wrestler Braun Strowman will face heavyweight boxer Tyson Fury and WWE champion Brock Lesnar will take on former UFC heavyweight champion Cain Velasquez at the WWE's Crown Jewel event at Fahd International Stadium in Riyadh, Saudi Arabia on October 31. MoreThis strategy has seen a recent resurgence under the creative leadership of Triple H. The "WarGames" match, a WCW creation, was revived in NXT and has now become the centerpiece of the main roster's annual Survivor Series event.
"The Great American Bash" has been successfully reintroduced as a major annual special for the NXT brand, and "Starrcade" has been used for special, non-televised live events.
More news: WWE Superstar Announces Retirement Match
This track record of successfully bringing back beloved WCW properties is the primary reason the "SuperBrawl" trademark filing has generated so much excitement. It's a strategy that appeals to the nostalgia of older fans while introducing classic event names to a new generation.
While it is unknown how or if WWE will use the "SuperBrawl" name, the filing is a clear indication that a revival is under consideration.
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