37 Amazon 'Trending' List Items That Are Worth The Hype

Buzz Feed

31-07-2025

Fun fact: Amazon has a "Trending" section curated with new and emerging viral products. Here are a few of the current ones that they are *definitely* worth the hype:
A TikTok-famous overnight collagen mask so your parched skin can receive a major punch of hydration while you catch some Z's. It'll also help reduce the appearance of enlarged pores while firming the skin and boosting elasticity. Wake up and peel it off to reveal visibly tighter, smoother skin that looks downright magical.
A precious floral ceramic latte mug if you've been using the same boring one for years and it's time for an upgrade. This cutie gives one-of-a-kind vibes and anyone who walks by your desk is gonna demand to know where you got it. Plus, it's microwave *and* dishwasher safe.
Maybelline's Lifter Glaze Oil Balm for anyone who wants hydrated, tinted lips but would prefer to skip the pricey name brands. This balm is infused with hyaluronic acid that melts into your pout for a smooth, glazed look without feeling sticky. It may even help reduce the appearance of lip lines with regular use!
A 6-quart collapsible colander with extendable handles that's gonna blow all your strainer expectations out of the water, especially if you have limited space in your kitchen. It's large enough to strain pasta, vegetables, berries, leafy greens, and more. Plus, it's dishwasher safe and you can store it with ease — it's less than 2 inches tall when collapsed!
Gold Bond's firming neck and chest cream to give your skin a giant gulp of moisture while visibly improving its texture and elasticity. This fragrance-free formula is loaded with aloe, salicylic acid, and jojoba oil that'll help make your skin smoother and more supple! People are low-key obsessed with how fast it works too.
A "Skoy Scrub," a must-have cleaning tool, especially for dealing with tough stains and stubborn grime. This reusable, dishwasher-safe scrubber is gonna knock out those messes in a flash. Less time spent hunched over the sink scrubbing? Yes, please! Bonus: It's safe to use on non-stick pans, glass, ceramic, and cooktops without scratching 'em.
A fitted colorblock tank top because you can never have too many sleeveless options when it's pushing triple digits outside. This vibrant top is made of a soft, stretchy material with a ribbed design that's breathable enough to enjoy all summer long. It's no wonder so many reviewers are planning to buy it in more colors!
Sol de Janeiro's Jet Set, aka travel-size versions of the products the internet can't stop raving about: the skin-tightening Bum Bum cream, the Cheirosa '62 hair and body mist, and the Brazilian Play body wash. It's a great gift AND it's a genius way to try all three before deciding whether to buy the full-size products! You're about to smell like bottled sunshine. ☀️
A vintage-inspired dimmable candle warmer that'll evenly melt your favorite candles and fill the room with their divine scent without the need for an open flame. It also has convenient timer settings so it'll shut off automatically in case you forget!
A leakproof Bentgo stackable lunch container reviewers love for streamlining snack and salad prep so it's WAY easier. The bowl is extra deep so you can mix your salad without losing any, and there's an upper compartment to keep other stuff separate. Did I mention the separate dressing container and reusable fork? Bon appétit!
Case-Mate's iconic waterproof beach totes you'll probably wanna carry everywhere — not just at the beach! It's downright adorable and suuuper spacious so you'll have run out of room for essentials. Pack it with towels, your fave beach read, snacks, Bluetooth speaker, etc. Oh, it even comes with a handy *touchscreen* dry pouch for your phone. Yep, 100% worth the hype.
Eos' Shea Butter Vanilla Cashmere body lotion if you've been on the hunt for a lightweight formula that delivers a punch of hydration that *actually* lasts. Oh, and the scent features notes of whipped vanilla, soft musk, and cozy caramel. Clicking "add to cart" never smelled so good.
Some retro-inspired sunnies to elevate your wardrobe beyond all expectations. These are stylish while providing protection against UV rays. Reviewers love that they're sturdy but lightweight, which means they won't weigh you down or be painful to wear.
A Capri Blue Volcano-scented multipurpose cleaner you'll be shocked you didn't know about earlier, because YES, it's that signature aroma by Anthropologie you know and love. Cleaning your home will smell so much better, and everyone will be asking you for your secret.
A pore-clearing cleansing oil when you crave results you can *actually* see. This stuff removes all traces of makeup and sucks sebum from your pores so that your skin is visibly clearer and smoother! Once you witness the proof, you'll only wish you'd found it sooner.
A faux fur rug, which will be the perfect cozy addition to your reading nook or fireplace! It's made of fluffy *faux* sheepskin with a slip-resistant bottom to prevent it from moving around. No matter how you use it, it'll add a solid 2.8 inches of comfy cushion to your home — don't be surprised if you have to fight your pet for it.
Crest's "Sensitive Teeth" 3D Whitestrips so you can obtain the pearly whites you've been chasing *without* enduring a world of pain in the process. These are designed with sensitive teeth in mind and can help remove up to FIFTEEN years of stains in two weeks. Expectations = beyond exceeded.
A petite JW Pei shoulder bag that's made of vegan leather and is the ideal size for holding daily essentials — phone, lip balm, credit cards, cash, ID, etc. If you'd rather not lug around a giant tote all day long, this one's for you! It also has an adjustable strap and a magnetic snap closure.
Medicube's dual-textured toner pads, which are super easy to use and come soaked in lactic and salicylic acid. They'll gently exfoliate your skin and reduce the visibility of those pores you wish you could just wave a magic wand at. It's earned the esteemed #1 spot on Amazon's best facial toner list for a reason!
A set of stackable, vintage-esque drinking glasses — it'll be like a blast from the past in the best possible way. You get a mix of four warm colors and they're made of lightweight but sturdy, shatter-resistant glass! Prepare for endless compliments when guests come over.
A cute and comfy pair of memory foam slippers with a checkered design to brighten up your day and a soft, fuzzy lining to keep your feet happy! The high-density memory foam offers great support around the house and the rubber sole ensures you have enough traction so they don't slide.
Kojic Acid Dark Spot Remover Soap, which delivers the kinda results that'll leave your jaw on the floor. It uses hyaluronic acid, shea butter, vitamin E, and Castile olive oil to hydrate and soothe skin while minimizing dark spots, sun damage, and blemishes.
A dainty pair of bow earrings because do you really need an excuse to add such a darling accessory to the mix? These will put a neat little bow on any outfit, which is gonna feel like a lil' present anytime you wear 'em. 🎀
The Owala Freesip that has a clever built-in straw you can sip from, a wide-mouth spout for tip-back drinking, *and* an easy push button-lid to keep everything clean and free of germs while preventing leaks. Once this bottle surpasses all expectations, you'll be saying "Stanley who??"
A holy-grail Paula's Choice Salicylic Acid Exfoliant — you'll take care of blackheads *and* leave your skin feelin' super smooth. It's packed with 2% BHA (beta hydroxy acid) to unclog pores and remove dead skin cells. It also has green tea leaf extract to soothe the skin. Reviewers with ALL skin types love it, including those with sensitivities, acne, redness, and more! Now that's magical.
A cult-favorite round ice cube tray set for creating *the* most perfectly sized ice cubes to munch on. You'll love these if you simply cannot stand when your homemade iced coffee becomes diluted by those GIANT icebergs. It even comes with a bucket to hold the cubes...or spheres, if you will! Ice game = forever changed.
A pretty knit loungewear set with balloon sleeves and ribbed cuffs that flow beautifully without getting in the way. These are comfortable enough to wear as pajamas but cute enough to wear out of the house on casual days. Bonus points for an adjustable tie waistband and side pockets!
A lightweight muslin throw blanket when your #1 priority is being comfy at all times, especially at home. This blanket is airy and breathable so you won't overheat and you'll have no problem getting into cozy mode. If you wanna add a lil' texture, layered look to your bedroom or armchair, this blanket will go above and beyond.
Juno & Co.'s Clean 10 Cleansing Balm that'll pull all others to shame — this stuff gently and effectively remove all traces of makeup without aggressive scrubbing. Say what?? It contains just 10 simple ingredients to dissolve makeup while moisturizing the skin. Reviewers compare it to the Elemis Cleansing Balm, which is almost $70!!
A magnetic acrylic weekly planner complete with an array of colorful dry erase markers so you can stay on top of house chores, appointments, grocery lists, and anything else that regularly slips your mind! The anti-slip, anti-scratch design will stay put on your fridge without damaging it.
A versatile nonstick omelet pan so you can whip up all sorts of delicious eats — eggs, ofc, but you can also use it for pancakes, burgers, sausage patties, hash browns, and more. This sturdy pan heats up quickly *and* evenly, and it has an easy-grip handle for safe maneuvering while you cook. Reviewers love that cleaning it is a breeze, too!
A Saie Dew Liquid Blush to add a subtle glow to your cheeks while leaving it perfectly dewy but *not* greasy. The creamy, buildable formula is easy to blend and allows you to achieve as much (or as little) pigment as you want! One reviewer even claims it's better than Rare Beauty.
A pair of JBL Bluetooth earbuds — they're water and dust resistant, offer up to 32 hours of battery life, and have a deep bass feature so your fave tunes are even more enjoyable to listen to! Plus, the ergonomic, stick-closed design makes them feel super comfy in your ears while blocking out external sounds. Whether you're listening to a true crime pod or making hands-free calls on the go, these earbuds will OVER deliver.
Some cult-favorite Clean Skin Club Clean Towels with so many uses, you'll be amazed by their versatility. Combine them with makeup remover or face wash for a gentle cleansing experience OR use 'em to dry your skin after washing. Plus, they're soft, disposable, and free of chemicals — unlike reusable towels, which are basically bacteria's fave breeding ground.
A Rubbermaid power scrubber if you're finally ready to face the scary soap scum that's been living rent-free in your home since the last time you cleaned. This nifty battery-powered device is designed to clean 2x faster than manual scrubbing, so your home will look pristine again before you know it.
A set of pretty reusable Swedish dishcloths, aka a paper towel and sponge hybrid that can be washed up to FIFTY (yes, 50!) times in the dishwasher. Each one is designed to replace 17 paper towel rolls, and they won't pill, tear, or crumble. They're biodegradable and tough enough to blast away gunk and stains but gentle enough that they won't scratch your precious pots and pans.
A two-tier, slide-out spice rack organizer when you wanna make your spice cabinet a whooole lot easier to navigate. It's made of sturdy steel with racks that slide out so you can find what you're looking for much faster. You can store it right on the countertop or inside a cabinet. Bonus: It can also be used for vitamins and supplements or even beauty and skincare products!