Whataburger Museum of Art opening a SXSW gallery
What they did: The beloved San Antonio chain transformed Wanderlust Wine Co. in downtown Austin into the Whataburger Museum of Art for SXSW.
How it works: It's open to the public on March 8 and 9, 11am–6pm.
A Whataburger food truck will hand out samples of the Monterey Melt on Saturday.
Catch up quick: The Whataburger Museum of Art launched on Instagram in 2021, after the pandemic sidelined the company's plans for a brick-and-mortar fan art gallery.
Artists tag their work for a chance to be featured.
Zoom in: The Austin gallery will feature a range of mediums, including digital works, murals and sculptures. Some will be interactive.
The Whataburger Day Dot Room has a white restaurant interior that visitors are encouraged to cover in colorful stickers.
The Table Tent Mugshot Wall lets guests snap a picture and then take home a specialty Whataburger 75th Anniversary and SXSW 2025 table tent. It will only be available at the in-person gallery and is a nod to the tradition of collecting table tents.
What they're saying:"The creativity of our fans never ceases to amaze us," Whataburger CEO Debbie Stroud said in a statement. "From illustrators and muralists to digital creators, these artists have transformed their love for Whataburger into incredible works of art."
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