Ariana Grande Flies Back Onto The Hot 100 As Radio Pushes Her Latest Single
In mid-April, Ariana Grande released the deluxe edition of her most recent album, Eternal Sunshine. The updated version, titled Brighter Days Ahead, features several new tracks that differentiate it from the original project and made it an exciting revisit for many fans.
So far, Grande has promoted the revamped effort with just one tune: 'Twilight Zone.' As the pop superstar's latest era appears to be nearing its end, ongoing airplay is helping keep 'Twilight Zone' alive in the United States.
'Twilight Zone' Reaches a New Chart Peak
Sales and streaming activity have significantly tapered off in the months since the song's debut. That said, 'Twilight Zone' reaches a new peak on two of the five Billboard rankings where it currently appears.
The single is now just one spot away from entering the top 10 on the Pop Airplay chart, rising this frame from No. 12 to No. 11 on Billboard's ranking of the most successful tracks at top 40 stations across the U.S. At the same time, it climbs one slot on the all-genre Radio Songs list, ascending from No. 40 to No. 39.
'Twilight Zone' Begins to Fall on Some Radio Lists
The same composition is also present on two other U.S. radio tallies, though it's beginning to slip. 'Twilight Zone' dips from No. 32 to No. 38 on the Dance/Mix Show Airplay chart and falls from No. 23 — its all-time high — to No. 26 on the Adult Pop Airplay list.
'Twilight Zone' Finds its Way Back to the Hot 100
Despite the declines on some tallies, the fact that 'Twilight Zone' continues to receive spins across several formats appears to be fueling its comeback. This week, the track reenters the Hot 100 at No. 88. That's a far cry from its No. 18 peak, but the fact that it's managed to return to the tally months after its release — and without a presence on any sales or streaming-specific rankings — underscores the role that airplay can play in long-term chart success.
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