37 Amazon Beauty Itmes Our Readers Are Loving In 2025

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Clinique Almost Lipstick Tinted Lip Balm in Black Honey flushes lips with a subtle shade that thousands of reviewers can't get enough of. From the moisturizing benefits to the universally complementary hue, this no-fuss makeup enhancer has users raving about the natural-looking tint they can achieve in seconds — one that doesn't feel sticky and can be applied with ease throughout the day.
Or E.l.f.'s Hydrating Core Lip Shine in "Ecstatic" captures the essence and possesses similar magical traits to Clinique's "Black Honey," but for a more affordable price. For a conditioning color that melts into lips and leaves a sheer tint, this vitamin-E-formulated gem won't disappoint. Plus, you can either apply a couple of sweeps or build up to a darker finish.
Dr. Jart+ color-correcting treatment corrects and neutralizes red blotchiness with a green-tinted cream (throwback to the color wheel we learned about in school!). With SPF 30, this all-in-one treatment can help protect from UV damage *and* assist in masking leftover acne scars.
Venus Visage Teeth Whitening Pens allow you to attain a pearly-white smile in next to no time. Goodbye, slippery whitening strips that slide all over your mouth. Hello, easy-to-use pen that can help to lighten teeth by 4–8 shades!
Nyx's Lip IV Hydrating Gloss Stain hydrates pouts while depositing long-lasting color for up to 12 hours of wear. A wet-shine, glossy effect that leaves a subtle tint, this is a twofer that's packed with skin-loving vitamin B12 and coconut water. Translation: you need this in your makeup collection, STAT.
Laneige Water Sleeping Mask floods skin with moisture and reinforces its natural barrier with niacinamide and a squalane-rich overnight treatment. Best used after face cream, this lightweight formula has received a near-perfect 4.7-star average rating from thousands of happy customers for its hydrating and softening effects.
Laneige's Neo Blurring Powder diffuses the appearance of pores and mattifies your complexion, making this a staple to carry in your purse on the go. It absorbs oil with three powders and blue hyaluronic acid — just use the included puff to take down shine and reveal a semi-matte finish that doesn't look or feel dry.
Hawaiian Tropic's SPF 30 Mineral Powder Sunscreen Brush allows you to dust on and reapply sun protection — in powder form — easily throughout the day. With its translucent, matte finish you'll never want to be without it in the heat. It absorbs excess oil on the face and can also be applied to your scalp, along your hairline. (Because that needs shielding too, y'know!)
Abib SPF 50 Airy Sunstick Smoothing Bar glides on sun protection in a white-cast-free, nonsticky handheld balm. A K-beauty staple, it features a sleek, ergonomic, curved design that follows the natural contours of your face, leaving a semi-matte finish that's water resistant and works splendidly under makeup.
Mario Badescu Drying Lotion has been a mainstay in many a skincare enthusiast's arsenal, but if you're new here (and looking for an overnight pimple patch alternative), this acne solution can fix blemishes with little to no effort. It helps diminish excess oil while soothing, and can be used daily to shorten the lifespan of a zit. Simply dot its salicylic, sulfur, and zinc oxide formula over pesky spots, and wake up with less inflammation.
Wonderskin Wonder Blading Lip Stain introduces an innovative peel-off formula that goes on blue and, after 10–30 seconds, reveals a natural-looking pigment that's built to last. Don't fret, though, reviewers note how easy it is to first apply and wipe off — not to mention how it doesn't budge even after eating or drinking.
Arstech Hair Identifier Spray pinpoints peach fuzz that's not visible to the naked eye and puts it on blast, ready for dermaplaning. Not only will it make the whole process easier, it's gentle and protects skin as you rid areas of additional hair.
Kahi Wrinkle Bounce Hydrating Multi-Balm comprises the latest skincare darling, salmon complex, and collagen to help smooth the appearance of fine lines and plump up the look of lackluster skin. Its handy twist-up applicator makes it easy to apply anywhere you'd like an extra dose of *dew*.
Cremo Body Wash mimics the intoxicating scent of the renowned Baccarat Rouge 540 and draws you in at a price point that won't leave you turning your nose up. Its luxe fragrance blends white jasmine, red currant, and sweet amber to leave a long-lasting, lingering aroma that's also thoroughly moisturizing.
Lee Beauty Professional Callus Remover Gel reverses crusty feet epidermis (that I typically hide away even when it's warm out) back to its OG baby-soft state. If you want to rip off the bandage (your socks) and let your hooves see the light of day, this miracle-worker will gift you with brand-new feet that you'll be proud to parade around.
Catrice's "Instant Awake" Under Eye Brightener blurs, brightens, and conceals with its creamy, nourishing texture. The pinky hue is intentionally designed to neutralize the blue-green tones of dark circles, while the hyaluronic acid and shea butter formula will give your skin an instant glow. Reviewers note that this provides sheer-to-light coverage, and it's available in four shades to suit different skin tones.
Dossier's "Ambery Vanilla" Eau de Parfum makes a great alternative to the super bougie Yves Saint Laurent Black Opium perfume, as many reviewers attest. With nose-friendly notes of mandarin, pear, pink pepper, jasmine, orange blossom, cedarwood, patchouli, and vanilla, it's a long-lasting scent you'll end up clinging to.
Londontown Illuminating Nail Concealer coats your nails in an Insta-worthy finish that brightens and neutralizes the look of discoloration. Available in several subtle shades, you can achieve that perfectly chic, no-mani mani in minutes. I mean, Hailey Bieber could never...
E.l.f.'s Lash Xtndr Tubing Mascara hugs each lash to create volume and extends length with a unique technology that our readers and editors alike can't stop raving about. Enriched with jojoba seed oil, this conditions as the applicator separates and lengthens each lash. What you're left with? A long-lasting, dramatic, eye-opening finish.
Or Essence Lash Princess Mascara, which achieves skyscraper falsie lashes at such a gasp-worthy price, 30,000-plus reviewers haven't been able to shut up about it. Yep, this holy grail sculpts lashes at only $4.99 a tube, which, if you think about it, is less than a fancy coffee order!
And! L'Oreal Paris Makeup Voluminous Lash Paradise Mascara wakes up your face in a brand-new, trendy brown hue. It's receiving praise for thickening the look of lashes in a soft, luxe shade that still has all the same clump- and smudge-free properties as its black-hued predecessor. Volume in a washable formula that won't leave a spidery-lash effect, but will make your eyes POP — it's no wonder it's a fan-favorite.
CND SolarOil Nail and Cuticle Repair Oil helps whip weak nails and damaged cuticles into shape with its tried-and-true potion in a bottle that's made with natural nourishing, strengthening, and brightening ingredients.
L'Oréal Paris Makeup BB Cream neutralizes redness and evens out complexions fast with a moisturizing lotion that's perfect as a primer, pre-makeup application. It's lightweight, so you won't feel like you're packing on more product than you need to, and it keeps flare-ups at bay while still hydrating your skin.
Vafee Derol Lip Plumper set boosts the look of your pout with two natural hydrators — one that you can apply during the day and one before you head off to bed — so you can wake up with fuller-looking lips. Made from vitamin E and collagen, reviewers swear this makes their lips look and feel healthier, not to mention plumper.
Essence Drop of Sunshine Bronzing Drops evenly sun-kisses your skin with a buildable glow that has many comparing its effects to those of a similar (but pricier) product from Drunk Elephant. It's a safer alternative to baking in harmful rays and works great alone or mixed in with foundation or tinted moisturizer.
Maybelline Superfluff Volumizing Brow Mousse oozes luxury at a wallet-friendly price, since it fills in brows with a soft and sumptuous formula that won't make them look like they've been drawn on with a marker. If you're after a more natural-looking, fuller effect to minimize the appearance of sparse brows, this is your answer.
Revlon Oil-Absorbing Roller Stick mattifies shine with its volcanic stone roller, taking care of oily complexions in an instant. It essentially works like a blotting sheet but *better* since it won't mess with your impressive contour.
Elizabeth Mott Waterproof Eyeshadow Primer laughs in the face of oily lids and creases, since its paraben-free formula features a sebum-controlling powder that locks in your shadow. (And you're not going to want to skip out on this step if you're looking for your pigment to really pop.)
Schick Dermaplaning Razors carefully take care of any unwanted peach fuzz (if that's your vibe), plus keep your eyebrows lookin' on fleek. The blades are designed with built-in guards that won't hurt your skin, plus they come with an extra attachment for salon-precise eyebrow shaping.
E.l.f.'s Poreless Putty Primer grips makeup for all-day wear. Simply sweep the velvety-soft formula (that has 27,000+ positive ratings) over skin pre-foundation to smooth out uneven complexions and minimize the appearance of pores in a flash.
Neutrogena Makeup Remover Eraser Stick touches up and reverses any makeup mistakes in a snap. Whether you're on the go and notice an end-of-day mascara smear, or you're still sat at home trying to match your cat-eyes, this fixes with precision and ease.
MagicMinerals AirBrush Foundation simplifies the coverage step of your makeup routine. By simply spraying this handy product onto the included brush, you can glide on flawless foundation made up of a microfine mist that A) won't streak or B) leave you with a heavy finish. And, of course, it's buildable, so you can control how much you apply with each sweep.
Mielle's (TikTok-famous) Rosemary Mint hair strengthening oil boosts and strengthens strands with a biotin-rich formula that's combined with moisturizing oils like jojoba, rosemary, and mint. It can help nourish dry scalps and stimulate growth from the root. Hundreds of thousands of people love it and aren't gatekeeping the fact that their hair looks thicker after regular use.
Physicians Formula Butter Glow & Go Stick enhances the just-returned-from-vacay glow and glides on the perfect sun-kissed shade with a creamy, easy-to-apply, multi-use makeup staple. Dual-sided and built to take on several tasks, it frees up space in your cosmetic bag, featuring two colors that can be used as contour, bronzer, blush, eyeshadow, and lip color.
Crest 3D Whitestrips mold to your teeth with their no-slip design to dramatically lift even years-old stains. Their widely loved formula has a cult following and works overtime, so you can see results STAT.
It comes with 44 strips total: enough for 20 regular treatments and two one-hour express treatments.Promising review: "I haven't used Crest White Strips in over five years. Since then my teeth have stayed really white and I frequently get compliments or questions on how I get my teeth so white. I decided to get a box to boost the whiteness of my teeth. Wow, I was shocked on how much these have improved! Before the strips were really flimsy, hard to remove from the package and were really hard to keep on your teeth — the old ones would slip or bunch up. These are such an improvement! The new strips remove easily from the plastic they are on. The strips are REALLY adhesive! These will not budge! Since I've purchased I have only used about four times and I can already notice a difference. Other people have noticed too. I think these are well worth the money and work as good as a professional treatment, I have had friends who have done professional treatments and their teeth are not as white as mine. I highly recommend these to anyone who wants a brighter/whiter smile!" —Vanessa5o5Price: $45.99
Laura Geller New York Baked Balance-n-Brighten Powder Foundation covers and corrects in a demi-matte formula that conceals hyperpigmentation, dark circles, and blemishes. Simply apply using a fluffy brush to blend and sweep into the skin for lightweight, buildable coverage — that won't leave you looking cakey.
Promising reviews: "I've been wanting to try this for a long time and I'm sooo glad I finally purchased the medium shade. It covers everything perfectly without even looking like I'm wearing any foundation at all. I'm 64 and my skin is combination oily/normal and it's the best I have ever used including Lancôme, Tarte Cosmetics, Charlotte Tilbury, and Clinique. Doesn't go into wrinkles and stays flawless all day." —Laura"Finally! A perfect foundation. I love this for my skin! It matches perfectly (I got it in tan), and the coverage is amazing. I have never left a review for any product that I have ordered from Amazon, but I had to let others know. It hasn't been easy finding a foundation that matches my skin complexion, plus it goes on like a powder and covers my dark circles! Glad I finally purchased it!" —Tira HunterPrice: $20.50+ (originally $36.00+; available in ten shades and in seven travel-size shades)
The Flick Stick Winged Eyeliner Stamp receives cult-status with beauty newbies and experts alike — and for good reason. If you're thinking of upping your eyeliner game, this revolutionary tool will award you with the ability to *finally* nail a cat-eye on both sides. (So they actually look related, and not like distant step cousins!)
Lovoir Beauty is a small biz based in New Zealand that sells this genius winged eyeliner stamp known as The Flick Stick.Promising review: "These are so fun. If you're looking for something easy and quick, then you'll love this. It does take a few tries to perfect it. But once you get it, you'll love it. A quick flick, and you have a sexy look. The quality is great. Lasts all day/night. Didn't irritate my eyes at all. Not too thick and not sticky at all. Good from day to night in just one flick of the wrist. The functionality of this product is endless." —mary sunshinePrice: $14.98 (available in three sizes)