Lovehoney launches new book club
Lovehoney has launched Between the Sheets: A Smut Book Club after a study this year found that searches for 'smut books' rose by 78% between May 2023 and May 2024; and one series, A Court of Thorns and Roses (widely referred to as ACOTAR), was a huge driving force. #SmutTok now makes up 3% of the #BookTok universe.
On TikTok, the hashtag #Smutbook has had 68,000 posts, whilst #Spicybooks has had over 1.1 million posts. Between the Sheets is a safe space to chat, share, and connect with fellow smut-lovers serving up reads from trending genres.
To celebrate the launch, Lovehoney is giving away 100 curated bundles featuring a bestselling smut novel and a toy. The first 100 sign-ups to 'Between the Sheets' book club forum will be in with a chance of winning one.
Lovehoney's sex & relationship expert, Annabelle Knight, said: "Erotica has a unique power - it opens the door to discovering what truly excites you, in a way that feels personal and empowering. As smut books continue to rise in popularity online, they're helping people uncover more about their desires, boundaries, and turn-ons - often for the first time, and can enhance solo pleasure or intimacy with a partner. Between the Sheets is about creating a space where people can explore their fantasies, spark new conversations around pleasure, and feel confident embracing their desires.'
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