LinkedIn Shares Updated Ads Success Guide
Looking to add LinkedIn ads into your digital marketing mix?
It's worth considering. Now with over a billion members, LinkedIn is seeing record-high levels of engagement, with video content, in particular, driving more interaction in-stream.
In some ways, LinkedIn has taken over some of the professional discussion elements that used to live on Twitter, and with people spending more time in the app, it could be a good opportunity to reach them with your promotions.
And this new guide will help.
LinkedIn recently published an updated LinkedIn Ads Success Guide, which provides an overview of all of LinkedIn's various ad options and considerations, and how you can use each to best effect.
You can download the full 26-page guide here, but in this post, we'll take a look at some of the key notes.
First off, LinkedIn provides pre-launch checklists for all of its ad types, in order to get the best results from each.
There are also creative and measurement tips, as well as links to relevant LinkedIn Help Center articles and support documents to guide your process.
LinkedIn has also included optimization checklists as well, which detail key best practices for each ad type:
The notes cover targeting and bidding strategies aligned to each format and approach, which could help to guide your planning, with a heap of specific tips.
Not sure which ad option to choose?
No problem, LinkedIn's also included an overview of which ad option is best for different objectives:
The guide covers off on a heap of key questions about LinkedIn ads, and could be a handy companion in your planning process.
And again, with LinkedIn seeing more usage, and improving its ad targeting process it could be a valuable consideration, likely more valuable than it might have been in the past.
Worth a look.
You can download LinkedIn's 'Ads Success Guide' here.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time Business News
2 hours ago
- Time Business News
Top 10 AI-Powered Course Finder Tools to Jumpstart Your Skill-Building (2025 Edition)
In a world where technology moves faster than ever, staying ahead means constantly learning new skills. But let's face it—finding the right course online can feel like searching for a needle in a haystack. That's where AI-powered course finder tools come in. These smart platforms don't just show you thousands of random options. Instead, they learn from you —your background, goals, and interests—to recommend courses that actually make sense for your journey. Whether you're looking to break into tech, grow creatively, or climb the career ladder, AI is now your learning partner. Let's explore the 10 best AI-powered tools that can help you discover the right course—faster, smarter, and with more confidence. 1. — Your Personalized Learning Assistant Best For: Cross-platform course recommendations tailored to you Overview: is an AI-powered course discovery platform that pulls in top-rated courses from Coursera, edX, Udemy, and more. Its intelligent algorithm doesn't just show you what's trending—it recommends courses based on your skills, goals, and learning style. Key Features: · Personalized course suggestions within seconds · Aggregates from multiple top platforms · Adaptive learning paths that evolve with your goals · Clean, beginner-friendly interface Why It Stands Out: Unlike most platforms, focuses on high-impact learning, not just popular courses. It's ideal for learners who want targeted, meaningful recommendations—not endless scrolling. Try It: Explore your personalized learning path → 2. Coursera's Skill Finder – Powered by University Expertise Best For: Learners who want certificates from top institutions Why It Works: Backed by institutions like Stanford and Google, Coursera's AI-driven Skill Finder suggests courses based on your career goals, skills gaps, and even your current job role. Highlights: · AI-based course suggestions tailored to your skill level · Integrated with Coursera Plus for unlimited access · Tracks trending job roles and maps courses accordingly Bonus: Offers certificates recognized by employers globally. 3. Udemy AI Search Assistant – For Self-Paced Skill Exploration Best For: Learners on a budget or exploring niche skills Udemy's AI engine watches your search and learning behavior to suggest relevant courses from their vast 200,000+ library. Great for hobbyists, creatives, and side hustlers. Why It's Great: · Learns your interests over time · Budget-friendly with frequent discounts · Includes both technical and creative subjects 4. LinkedIn Learning Recommendations – Learn What's Trending in Your Industry Best For: Professionals looking to align learning with career growth By syncing with your LinkedIn profile, this tool recommends courses that help you build skills in-demand within your industry. Key Features: · Pulls from your job title and career history · Recommends learning paths for promotions and role switches · Backed by Microsoft's AI insights 5. UpGrad Personalized Dashboards – For Career-Oriented Learning Best For: Learners seeking degrees or advanced certifications UpGrad uses AI to recommend professional courses, executive programs, and degree tracks based on your academic background and future career goals. Why Use It: · Personalized dashboards for continuous guidance · 1-on-1 career mentorship and placement help · Global partnerships (IITs, IIMs, and more) 6. ClassCentral Smart Filters – Not Fully AI, Still Super Smart Best For: People who want a broad, efficient search across platforms While not fully AI-powered, ClassCentral uses intelligent filters and crowd-sourced reviews to help you find the best-rated courses from Coursera, FutureLearn, and others. Highlights: · Filter by platform, difficulty, duration · Read real learner reviews · Ideal for deep comparisons 7. FutureLearn Discover – Microcredentials, Big Impact Best For: Busy learners wanting short, flexible learning options FutureLearn's Discover feature uses AI to surface bite-sized programs (like micro-credentials) that match your past learning behavior. What Stands Out: · Visual course discovery · Global university partnerships · Emphasis on real-world skills 8. edX Skill-Matching Quizzes – Find Courses by Filling Knowledge Gaps Best For: Learners who want structured paths from Harvard, MIT & more edX's AI quizzes assess your strengths and recommend courses or certifications to fill the gaps—perfect for building a focused, job-ready skill set. 9. Grow with Google Recommendations – Tech Skills for the Future Best For: Beginners breaking into tech fields (IT, data, digital marketing) Google's initiative uses AI to recommend free and paid learning paths aligned with real job roles. Benefits: · Free courses + industry certification programs · Created with job placement in mind · Great for digital career starters 10. SkillShare Explore – Creative Learning Meets Smart Discovery Best For: Freelancers and creatives looking for fresh inspiration SkillShare's Explore tool uses AI to surface courses based on your past activity, interests, and peer recommendations. What You'll Love: · Focus on creativity, entrepreneurship, design · Community-based learning with hands-on projects · Unlimited access via subscription How to Pick the Right AI Course Finder for You Here's a quick guide to help you choose based on your goals: Goal Best Platform Career Upskilling Creative Exploration SkillShare, Udemy Academic Depth Coursera, edX, FutureLearn All-in-One Aggregation ClassCentral Digital & Tech Skills Grow with Google Why These Tools Matter More Than Ever AI-powered course finders solve a huge problem: decision fatigue. Instead of wasting hours scrolling, you can trust intelligent tools to guide you toward the right skills, faster. They help you: · Stay competitive in a changing job market · Make smarter decisions about learning investments · Discover courses aligned with your goals—not just trends Whether you're starting from scratch or leveling up, these tools are your shortcut to smarter, faster learning. Final Takeaway We're in a new era of learning—and AI is your co-pilot. From adaptive engines like to career-aligned suggestions from LinkedIn Learning or Google, there's never been a better time to take control of your personal and professional growth. Ready to get started? Explore or try any of the tools above to find the perfect course for your journey. TIME BUSINESS NEWS
Yahoo
2 hours ago
- Yahoo
Snapchat Adds Saturn Connection to Provide More Insight into Friends' Calendars
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. After recently acquiring student planning app Saturn, Snapchat is now moving to integrate Saturn status info directly into Snap profiles, which will give you more ways to connect with Snap friends, and keep up with what they're up to at any given time. As you can see in these example screens, Saturn is primarily focused on making it easier for students to stay on track with their school commitments, but that also expands to sharing your calendar with friends, and even chatting and joining events in-app. And soon, that info will also be available on your Snapchat profile as well. In Snapchat's Help Center, it's added a new overview of what Saturn is, how it works, and how you can easily connect it to your Snapchat account. As per Snap: 'Saturn lets you share your schedule with friends so they can see what you're up to in real time in the Snapchat app.' You can connect your Saturn account from either the Snap or Saturn apps, via an automated connection process linking the two. You can then manage your Saturn connection from within the 'Partner Connections' element of your Snapchat Settings. Once connected your Saturn calendar status will be displayed on your Snap profile beneath your display name. Snap users will be able to manage their Saturn calendar status by going from their Snapchat Settings, where they can also control who can see their Saturn Status. Also, you'll soon be able to start a Snapchat chat from Saturn: 'If your friend on Saturn has connected their Saturn and Snapchat accounts, tapping the yellow 'Chat' button in a friend's profile in the Saturn app will open the Snapchat app. If you're friends on Snapchat, tapping the button will open in the chat conversation with that friend. If you're not friends on Snapchat, it will open to their Friendship Profile.' So it seems like Saturn will remain functional as a separate entity, for now at least, with Snap looking to better align the two to maximize its own connection opportunities. I mean, it seems like, eventually, Snap will just merge the two, and the separate Saturn app will disappear. But for now, Snap's going to maintain both, while Snapchat users will also invite their Snap friends to sign-up for Saturn via Snap. It's an interesting integration, which leans into Snapchat's core use case in connecting young people, and facilitating relationships. Snap hasn't officially announced when Saturn functionality will be made available in the app, but presumably, it is coming very soon. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
2 hours ago
- Yahoo
TikTok Publishes New Report on How to Improve Marketing Attribution and Focus
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. These days, accurate performance measurement can be difficult, with consumers often referring to a range of initial touchpoints before making a purchase. Which makes it difficult to prioritize the right elements, especially if you're relying on last-click attribution, which overlooks the more common research pathway that people now take. People might see a video on TikTok, then research on Google, then get info from an AI tool, Reddit, etc. Which means that your initial ad, which sparked that process, doesn't get the attribution, so how can you change your measurement approach to better align with these evolving behaviors? That's the focus of TikTok's latest research paper, created in conjunction with WARC, which examines the evolving path to purchase, and how marketing measurement fits within it. You can download the full report (with email sign-up) here, but in this post, we'll take a look at some of the key notes. First off, the report looks at the failings of most attribution models, based on how people now come across purchase-relevant information. As per the report: 'In a world where nothing feels fully measurable, last-touch attribution offers comfort: fast data, clean numbers, instant ROI. It simplifies a complex journey into a neat, clickable endpoint, and in doing so, seduces marketers into believing that they've found truth. But it's not how people actually buy. Last-touch ignores everything that happens before the final click: brand equity, creative exposure, social discovery, offline influence, even economic context.' The report highlights the challenges in accurate attribution, with marketing budgets often being allocated to the wrong elements based on a misunderstanding of the path to purchase: Indeed, the report suggests that 60% of underperforming marketers are focused on lower-funnel conversion, while 35% of last-click attribution spend generates zero incremental sales. In order to measure the right elements, marketers need to take a more holistic view of measurement, and employ smarter solutions. Which is where its 'GRO' model comes in: The GRO measurement model aims to better track performance and attribution through more targeted process. The first element is 'Goals,' which relates to the setting of defined targets related to brand performance. 'Readiness' meanwhile relates to defined measurables that you can apply to your learnings. And finally, 'Optimization' takes an evidence-based approach to improving your key data points, based on the information that you can access. The report breaks down each element in a lot more detail, providing a framework for improved performance tracking, which could help in your efforts to maximize performance, based on a more expansive set of touchpoint and interactive data. Essentially, the framework aims to take in more data points, as opposed to relying on low funnel measures, in order to better understand customer journeys, and the contribution of various elements in the process. It could give you some additional considerations for your process. You can download the full WARC/TikTok guidebook (with email sign-up) here. Recommended Reading TikTok Shares Tips on How to Boost Brand Exposure by Connecting into Topical Communities Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
