Napoli's savvy Scott McTominay decision revealed with Serie A champions set to benefit from Scotland ace's mega stardom
Now, Napoli have made a shrewd move to PROFIT from the mania surrounding the Scotland hero.
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McTominay, 28 sealed a £25million switch to the Serie A giants from Manchester United last season.
He seemed to immediately get a new lease of life and has never looked back.
Establishing himself as a fans' favourite from the off, McTominay finished the season as THE undisputed hero in the eyes of Napoli's famously fanatic band of followers.
The fandom only heightened when the Hampden hero netted a stunning overhead kick to send Napoli on their way to a 2-0 win over Cagliari on the final day of the season - a victory that saw them crowned champions of Italy.
On the same night, he was also named Serie A's MVP for the 2024/25 season.
In the days that followed, McTominay thrilled fans by being front and centre of the wild celebrations that followed.
Napoli supporters have shown their love for the Scotland star in many weird, wonderful and extravagant ways.
A stunning shrine to the midfield ace appeared in the city centre, pizzas have been named in his honour and one fan even got a TATTOO.
The incredible ink didn't, however, bear McTominay's name, instead carrying 'McFratm'.
Like McTominay himself, his nickname has taken the Italian football world by storm.
Scott McTominay dances with old fan while puffing on cigarette as never-ending Napoli title party continues
Coined by a teammate, the player himself revealed it was his favourite of all the nicknames he'd been given, with McTerminator among the others.
McFratm basically translates to 'McBro' and many Napoli fans have taken to referring to the midfielder by the term instead of his actual name.
It's born from the Neapolitan word 'fratermo' which means 'my brother.'
It's appeared on scarves, T-shirts and even on the mural in Naples.
But that could all be about to change after Napoli made a big decision.
According to Gazzetta, Napoli have TRADEMARKED 'McFratm.'
The shrewd move means the club are hoping to benefit commercially from the incredible buzz surrounding McTominay.
Napoli filed for the trademark in the middle of last month and covers nine different product categories.
It means the club will be able to license and realise an abundance of 'McFratm' merchandise as well as using it for marketing and promotional purposes.
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