Bigg Boss Malayalam 7 makes history again; marks the best-ever rating on TV in the premiere week
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According to BARC ratings (15+U, Week 31, HD + SD), the grand launch of Bigg Boss Malayalam 7 scored an unprecedented 15.3 TVR, the highest among all seasons. The regular episodes have also maintained strong viewership with an impressive 11.4 average TVR, reaffirming the show's massive reach and audience loyalty.
The OTT performance has been equally remarkable. The grand premiere alone clocked a staggering 12.6 crore minutes of cumulative watch time across digital platforms, marking a 225% surge compared to previous season launches. These numbers reflect a seismic shift in audience engagement, with digital viewers now forming a significant part of the
fandom.
Launched under the bold new tagline '7nte Pani', this season brings a reimagined version of the Bigg Boss format. Hosted once again by the iconic
, Season 7 has been praised for its strategic gameplay, emotionally charged dynamics, and tougher-than-ever tasks. The format has been designed to push contestants to their limits emotionally, mentally, and physically, resulting in compelling content and nonstop drama.
The premiere introduced 19 contestants from diverse backgrounds, setting the stage for dynamic interactions and heated confrontations. Standout participants include actor Appani Sarath, the openly lesbian couple Adhila and Noora, TV actress Anumol, and popular food vlogger Oneal Sabu. Their presence has already ignited engaging storylines and intense moments within the house.
Social media is abuzz with fan theories, debates, and memes, with viewers praising the revamped structure and the fearless approach of the show. In the latest episode, contestant Munshi
became the first to be evicted, adding to the intensity of the unfolding drama.
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