Meghan Markle to open up hotels & restaurants in a move to expand business empire, reveal experts
is surely making waves this year. The Duchess of Sussex has been very active in 2025 with the launch of her Netflix show 'With Love, Meghan' and her lifestyle brand 'As Ever' and her podcast 'Confessions of a Female Founder'
Recently, she announced that she was putting the brand on 'pause' until it was 'completely stable.' Now, it seems she is ready to be back as she trademarked the lifestyle firm As Ever for "hospitality services"
It will include places to stay, "provision of food and drink" and temporary lodgings.
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Additionally, she could serve some of her recipes shown in the show.
According to experts, the move shows her ambition to move forward while
seems stuck in the past. In 2025, she made major moves to rebrand herself as more than a former royal and as a lifestyle, entertaining hostess.
Hotels and restaurants fit in with her lifestyle business image, said brand experts.
Meghan Markle is now 'Californian Royalty'
Image credits: Instagram/@aseverofficial
As per experts, Markle is now focusing on the US and the people here.
"Her new products are marketed at Americans and not the UK."
She has become more active on her personal Instagram account sharing videos and photos of her life as a host and as a mom and wife. She recently posted an 80-second video of her dancing to induce labour with Prince Harry which received much love in the US. Additionally, the family went on a trip to Disneyland and the couple even hit a Beyonce concert.
As Ever in particular allows her to pose as a hostess.
PR and branding expert Jack Izzard, of Gallia Communications, said of her trademark application: 'In terms of positioning, it's not a million miles from where As Ever is." to The Sun.
"She is very much positioning herself as a star hostess, Californian royalty who makes her guests feel welcome.
According to Izzard, the problem Markle might face in a possible hotel business is that it has a completely different skill set.
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'A night in an As Ever B&B will be several hundred pounds. That's really going to blow up if it's bad.'
While she is reclaiming her identity as more than a Duchess she'll have to stick to the game now. "She always intimated she was stifled by life in the Royal Family. She's got to earn a living. It's very much 'I'm this Californian hostess now'."
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