Dubai Summer Surprises 2025 dates: What to expect this year
Promising 66 days of fun, this year the event will run from Friday June 27 until Sunday August 31.
This year's DSS will see sales anchored around three distinct shopping windows – Summer Holiday Offers, the Great Dubai Summer Sale and Back to School. These sales will bring plenty of new offers, exclusive promotions and big mall activations to the city.
Summer Holiday offers will kick things off between Friday June 27 and Thursday July 17, the Great Dubai Summer Sale will be held between Friday July 18 and Sunday August 10 and the Back to School sale will be between Monday August 11 and Sunday August 31.
In addition to these big sales periods, there will be plenty of big concerts coming to Dubai throughout the summer.
The opening weekend will bring three nights of shows to the city between the Friday and Sunday, with the headliners yet to be announced.
The Beat The Heat DXB concert series will be held over two weekends in July once again at Dubai World Trade Centre.
Tickets are already on sale from Dhs78.75 and the opening night will feature rising stars in the Arabic music scene such as tul8te and Almas on Friday July 4.
Sharmoofers, Aziz Maraka and Ghalia will perform on Saturday July 5. And the following weekend will see Soulja, Montiyago and Mo Ali take to the stage on Friday July 11, while Bader Alshuaibi, Abdulaziz Louis and Nasser Abbas will perform the following day.
The summer concert series will also feature Jazziyat ft Banah on Friday June 27, Adnan Sami on Sunday June 29, Adonis on Thursday July 3 and Shreya Ghosal on Saturday July 19.
Dubai Summer Surprises will also feature the Summer Restaurant Week, serving up dining deals between Friday July 4 and Saturday July 12. And shoppers will get even more chances to save with flash sales like the 12-hour sale and the daily surprises.
More concerts, dining experiences and retail activations are expected to be announced in the next few weeks.
Fri Jun 27 – Sun Aug 31. Across Dubai.
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