LeBron James takes legal action over viral AI videos, forcing takedowns and setting precedent for likeness rights
Nowadays AI seems to be going too far, as evidenced by the viral social media videos of famous people, like actors, politicians and athletes.
LeBron James
, the star of the
Los Angeles Lakers
, is one of the players most frequently featured in these viral AI videos.
According to 404 Media, the NBA legend recently featured in videos where he was depicted as pregnant. After this, his legal team has banned some Instagram accounts who are producing these AI-generated films.
LeBron James cracks down on viral AI videos to protect his image and set a legal precedent
The makers of a Discord community and AI tool that let users make AI videos of
NBA
players claim to have received a cease-and-desist letter from LeBron James' attorneys. This is among the first instances where a well-known celebrity threatened to sue an AI company for using non-consensual AI images of themselves.
Additionally, it is also one of the first instances in which a celebrity has taken legal action against a form of AI-generated content that is widely available on social media platforms but is not exactly
NSFW
content. The source said:
'At least three Instagram accounts that had garnered millions of views on non consensual AI videos of James have been deleted by Instagram. When asked by 404 Media whether it had received a cease-and-desist letter from James, Meta refused to comment.'
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Moreover, one mod said in a Discord post:
'This change comes after we ran into legal issues involving a highly valued basketball player, and to avoid any further complications, we've chosen to take a proactive approach and fully remove all realistic likenesses from the site.'
LeBron James
has also taken notice of the increase in this type of content. Furthermore, it has been reported that a number of popular Instagram accounts that posted the player's "brainrot" videos have been banned.
Moreover, according to Dexerto, TikTok videos featuring an artificial intelligence rendition of Lebron James dominated the platform for the majority of 2025. In a February video, the basketball icon is seen swimming through the ocean as a mermaid while listening to the song Under the Sea from The Little Mermaid.
LeBron James is an NBA legend (Image via Facebook / LeBron James)
The NBA player took legal action to prevent the use of his likeness in AI videos after the viral videos swiftly caught his attention.
An important step has been taken by taking legal action against the unapproved use of celebrity likenesses in AI-generated content. This action might establish a standard for how public personalities and athletes safeguard their reputations and brands in the digital era of AI.
Also read:
LeBron James may retire after 2025-26 season as Los Angeles Lakers delay extension
For real-time updates, scores, and highlights, follow our live coverage of the
India vs England Test match
here.
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