Strictly star George Clarke's hugely successful producer dad as he's revealed as nepo baby
Strictly Come Dancing star George Clarke has surprisingly been revealed as a secret nepo-baby after his dad's identity has been unveiled.
Earlier this week, Strictly bosses revealed that YouTuber George, 25, is joining the line-up for its 2025 series. He became the sixth contestant to join this year's cast, after EastEnders ' Balvinder Sopal was announced as a contestant on Good Morning Britain.
The YouTuber and podcaster boasts 678k followers on Instagram, and is known for his podcast The Useless Hotline with Max Balegde. He's also built a thriving digital career with millions of followers across YouTube, TikTok, and Instagram..
"Never thought I'd say this… but I'm doing Strictly! Honestly, I've got no idea what I'm doing but I'm excited to get stuck in … and potentially fall over a fair bit," George said on joining the hit show. It comes after reports of all the celebrities rumoured to be joining BBC Strictly Come Dancing 2025.
Speaking on Radio 1 George joked: "I feel like a lot of people will be saying who?" He then told the hosts it still "doesn't feel real".
The YouTuber then told hosts Sam MacGregor and Danni Diston that he'd been keeping the secret for around two to three months – and had to put his plans of a marathon on hold for the show.
Following the news that George is joining Strictly, his famous family ties have now been revealed. George is the son of his very successful father who is the main man behind one of the largest film productions companies in Britain.
George's dad is none other than Sean Clarke, the managing director of Aardman Animations. The animation company are the mastermind behind Wallace and Gromit and Shaun the Sheep and Sean has worked his way up the company since 1998.
Sean now oversees the entire company, managing the executive board and even co-producing several of its most successful films profiting along the way.
He came on board in 1998 as Head of Consumer Products, one year before George was born, after serving as Disney's UK Licensing Director.
At Aardman, his credits include co-executive producer roles on Early Man, both Shaun the Sheep films, and the musical short Robin Robin.
Meanwhile, self-proclaimed nepo baby George keeps the family connection alive, naming his pet mouse Gromit and makes film references throughout his TikToks.
George's TikTok account dates back six years but he has spoken about how one particular series on his page in 2021 led to the biggest increase in followers. It showed him trying to figure out the cause of a "beeping noise" in his garage, with the first of those videos now having 2.4 million views.
Speaking about the impact of it, he said in an interview for AwayDays that was released on YouTube earlier this year: "People for some reason just lapped it up." George said that he got 250,000 followers in a week from the first video.
He shared that his parents had been prepared to support him, even before that success, whilst he pursued a career as a content creator after leaving university. He said: "At that point of my life, I don't really know what I was doing."
George, who said that he hadn't shared his TikTok page with family initially, recalled his dad finding his account years ago. He said that they then had a conversation about it, which included him receiving the blessing of his parents over it.
In the interview uploaded earlier this year, George said he was told that his parents had noticed he was "doing quite well" on TikTok and recalled his dad saying to him: "We'll happily support you if you keeps going up. Obviously if it starts to tail off you need to finish yourself a job." George said that he filmed the beep series some time after that.
His content on the platform now ranges from comedy skits to promotional posts for brands. He also collaborates with fellow content creators like Arthur Hill, Isaac Smith, better known as ItalianBach, and ArthurTV's Arthur Frederick.
And earlier this year, George, who has 600,000 subscribers on his own YouTube channel, appeared on the second series of the competition Inside, launched by the Sidemen. The Netflix show invited content creators to take on a series of challenges.
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