Price increases arrive from P&G, Adidas, others as tariffs hit home
Why it matters: Price increases threaten to reignite inflation, which has been largely under control over the last two years.
State of play: The dawn of Q2 earnings season has come with multiple price hike announcements:
Adidas warned Wednesday that it may hike prices in the U.S. as it faces a $231 million increase in costs in the second half of 2025 in connection with tariffs, Reuters reported.
Andre Schulten — CFO of Tide, Charmin and Gillette maker Procter & Gamble — said Tuesday that company will raise prices on about 25% of its products to account for tariffs. That's more than usual, he added on an earnings call.
Others that have recently announced higher prices include Walmart, Ralph Lauren, Mattel, Subaru and Nike.
Zoom out: It takes a long time for tariffs to work their way through the economy before they land in full on consumer's wallets. But early subtle signs are starting to show up in the official inflation data.
Meanwhile, surveys and anecdotes about price increases have been piling up for weeks.
Case in point: 62% of Americans said they've "experienced price increases on everyday goods and services as a result of recent tariffs," according to an Intuit Credit Karma survey released July 8.
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