Ahead Of Kantara: Chapter 1 Release, This Fire-Themed Logo Turns Up The Heat
PVR INOX, India's largest multiplex chain, has partnered with Hombale Films to redefine the movie-going experience and Indian storytelling. In a blazing tribute, the multiplex has unveiled a stunning fire-themed version of its iconic logo, inspired by the fire elements of Rishabh Shetty's Kantara. The fiery transformation, timed with the Independence Day weekend, sets the stage for the release of the year's most-awaited releases, Kantara: Chapter 1. The film is hitting cinemas on October 2.
Starting this week, audiences watching films like Coolie and War 2 will witness this on the big screen. PVR INOX's signature logo is reimagined with Kantara's signature fire-themed animation. The logo is brought to life using state-of-the-art digital mastering and high-fidelity projection technology.
This visual reimagining evokes the cultural depth of Kantara while showcasing how cutting-edge cinema technology can turn even a brand identity into an immersive storytelling canvas.
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The brand new logo will appear on the big screen across all PVR INOX theatres, thrilling audiences ahead of one of the big screen experiences of the year.
Idea Behind This Logo Transformation
Explaining the inspiration behind the campaign, Gautam Dutta, CEO – Revenue & Operations, PVR INOX Ltd., said, 'Cinema is more than just entertainment it is an emotion that unites a nation. At PVR INOX, we constantly strive to create larger-than-life experiences that go beyond the screen."
'By infusing the elemental energy of Kantara into our iconic logo, we are honouring India's rich cultural narratives while setting new benchmarks for how films are celebrated. This is not just a logo change; it's an invitation for audiences to step into an unforgettable world of storytelling," he added.
The New Logo: A Celebration of India's Rich Culture
Vijay Kiragandur, producer and founder of Hombale Films, shared his thoughts on the collaboration. He stated, 'We are honoured that India's largest multiplex chain, which has the biggest audience interface across the globe, has decided to celebrate Kantara in this unique manner. It is indeed a special idea that is nothing less than a celebration of India's rich culture, especially on this Independence Day."
He went on to say, 'It is a matter of great pride when you can celebrate stories you truly believe in with partners as big as PVR INOX. With this, the world will embrace storytelling that is deeply rooted in our culture."
More Surprises Ahead
This is just the beginning. PVR INOX and Hombale Films have announced plans to roll out more thematic innovations in the weeks ahead. The campaign aims to build excitement and keep audiences hooked until the big release, Kantara: Chapter 1.
About Kantara: Chapter 1
Kantara Chapter 1, also led by Rishab Shetty, went on floors close to two years ago but faced repeated schedule interruptions. The Kannada mythological thriller is now in post-production. The upcoming installment also features Jayaram, Rakesh Poojari and Rukmini Vasanth. Following the massive success of the first part, expectations are sky-high for this next chapter.
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