Kriti Sanon's Sister Nupur's Brand TROLLED For Selling 'Basic' Clothes For Rs 27,000: 'Scamming People'
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Nupur Sanon is being massively ridiculed on Reddit as people claim her brand is ridiculously overpriced.
Kriti Sanon's sister, Nupur Sanon's fashion brand, Label Nobo, is facing flak online for its 'ridiculous" pricing for 'basic" clothes. While the cheapest dress on the website is priced around Rs 7000, the most expensive kurta set costs Rs 26,500. Nupur is being trolled on Reddit as social media users are complaining about the clothes' lack of premium quality and originality.
Nobo stands for 'No boundaries'. The brand was founded by Kriti Sanon's sister, Nupur Sanon, in 2024. It claims, 'We use premium high-quality fabrics." The brand has been endorsed by the likes of Kriti Sanon, Nupur Sanon, Uorfi Javed, Sanjana Sanghi and Rida Tharana among others.
The priciest lehenga on the website is a Banarasi piece worth Rs 21,000. While the most expensive suit costs Rs 26,500, the least expensive set is priced at Rs 7,700. In the western wear section, the costliest item is a skirt and crop top set worth Rs 20,000. Meanwhile, the cheapest item is a pair of shorts worth Rs 2,400.
Reddit users are trolling the brand as they are unable to justify why 'basic" looking clothes have such exorbitant prices. One person wrote, 'I think her brand name is incomplete cause she clearly forgot to write Label NoboDY IS BUYING THIS OVERPRICED FAST FASHION SHIT FROM ME." Another added, 'Who is going to buy at these prices even for her sister's name?" Another wrote, 'She's scamming people."
One person wrote, 'Ridiculous." Another commented, 'Rs 750 last price." One person commented, 'I have been to Jaipur and Jodhpur the past year and honestly, have found better patchwork jackets from local markets for less than Rs 1500." Another mentioned, 'Bhai yeh sab kapre Rajouri or Chandni Chowk mein dhakke khaa rhe hai. What even????" One comment read, 'These are the ugliest clothes I've ever seen, good lord."
Who Is Nupur Sanon?
Nupur Sanon is the younger sister of Bollywood actress Kriti Sanon. Initially, she worked as a management trainee at Delhi Duty-Free before moving to Mumbai to follow in her sister's footsteps in the entertainment industry.
Nupur gained widespread recognition with her debut in the music video 'Filhall' (2019) alongside Akshay Kumar. The song's success led to a sequel, 'Filhall 2: Mohabbat' (2021). In 2023, Nupur made her acting debut with the comedy-drama web series 'Pop Kaun?' on Disney+ Hotstar, starring alongside Kunal Kemmu and other notable actors. She also appeared in the film 'Tiger Nageswara Rao' (2023), marking her entry into Telugu cinema.
First Published:
June 16, 2025, 08:07 IST
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