Is Kim Kardashian's SKIMS face wrap for ‘snatching the chinny chin chin' just a beauty fad? What to try instead of pricey shapewear

Time of India

6 days ago

What Is the Face Wrap and What Does It Claim to Do?
Real Results or Just a Gimmick?
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What Actually Works?
Is It Hot or Just Hype?
A Pretty Price for a Pretty Short-Lived Effect
Kim Kardashian's SKIMS brand has reshaped more than just the fashion world — now it's aiming to sculpt your face too. Her latest launch, the Seamless Sculpt Face Wrap, billed as 'a must-have for your nightly routine,' promises an overnight jawline lift with its stretchy, collagen-infused yarn. Retailing for $48 and already sold out in record time, the buzz is real. But so is the skepticism.From Instagram selfies to TikTok tutorials, the face wrap is now the newest trend in at-home contouring. But experts warn: don't expect miracles just because it's Kardashian-approved.Think shapewear — but for your face. The SKIMS Face Wrap is made of polyamide and elastane, with added 'collagen yarns,' and is secured with Velcro from the crown of the head to the nape of the neck. Available in two SKIMS-neutral tones, Clay and Cocoa, the wrap is designed to support the jaw and neck while you sleep, offering a snatched morning look.Kim herself claimed, 'It just snatches your little chinny chin chin', in an interview quoted by Buzzfeed. But while the product looks sleek and Insta-ready, dermatologists are cautioning that the claims may not hold up.According to New York Post, four board-certified facial plastic surgeons reviewed the product — and the verdict was consistent: minimal, if any, long-term benefit.'It's really not going to make any long-term structural changes of any kind,' said Dr. Anil Shah, a facial plastic surgeon based in New York and Chicago. 'Don't waste your money on this one.'Similarly, Dr. Jamuna Pai, founder of SkinLab, told media: 'Wearable beauty tools like face wraps can offer a short-term de-puffing effect… but by itself, it can't create lasting structural change.' She added that collagen is best absorbed topically, not through fabric.Dr. Bindu Sthalekar, Dermatologist and Medical Director at Skin Smart Solutions, echoed these thoughts, noting that any perceived lift is temporary. 'For jawline sagging or double chins, a combination of skincare actives and in-office treatments remains the gold standard,' she said.Face wraps like Kardashian's mimic post-surgical compression garments — tools commonly used after facelifts or liposuction to reduce swelling and encourage healing. In those cases, they're medically necessary. But outside of that context, the benefits are mostly aesthetic and fleeting.Dr. Yael Halaas, a facial plastic surgeon quoted in the New York Post, explained that SKIMS' face wrap is nearly identical in design to post-surgical wraps. However, unlike medical-grade versions, it lacks FDA registration, antimicrobial fabric, and moisture-wicking properties.More worryingly, using such compression tools incorrectly — or too often — may have side effects. Experts cite risks like skin irritation, puffiness, muscle weakening, and even reflux in sensitive users.There's no denying the allure: in a culture obsessed with 'snatching' and 'contouring,' a sleek-looking, celebrity-endorsed face wrap is bound to sell out. And to some extent, the wrap does what it says — it compresses. Temporarily.But the takeaway from dermatologists is clear: Don't expect collagen-infused fabric to turn back time.If you're after genuine, long-lasting facial sculpting, experts advise sticking with skincare, healthy habits, facial exercises, and trusted medical treatments.As Dr. Pai summed up, 'There is no overnight miracle for sculpting — only smart choices and consistency.'At $48, the SKIMS face wrap is a sleek addition to your skincare shelf, but more of a fashion statement than a facial solution. For those already invested in a solid routine and looking for a quick fix before a big day, it might offer a little puff-reducing help.But if you're hoping for a Kardashian-level transformation, collagen yarn might not cut it.